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Shaking up philanthropy
Tom Latchford, CEO, Raising IT
tom.latchford@raisingit.com
How do you measure up?
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And a mile on...
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Good question... How do you?
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Good question... How do you?
Where campaigns are failing?
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Good question... How do you?
Where campaigns are failing?
Which are significant statistics? Inside and outside
sector...
Thursday, 23 May 13
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Good question... How do you?
Where campaigns are failing?
Which are significant statistics? Inside and outside
sector...
What’s the strength of list?
Thursday, 23 May 13
6
Good question... How do you?
Where campaigns are failing?
Which are significant statistics? Inside and outside
sector...
What’s the strength of list?
How to judge quality of copy?
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Non-profits versus everyone else
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Non-profits versus everyone else
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Open rates by platform
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LTV
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Measure the right things
LTV
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Measure the right things
LTV
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Text
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How do you measure up?