How to Convert Leads into Paying Customers: My 7-Step Process
1. Convert Your Leads Into Paying
Customers: My 7-Step Process
Chuck Holmes
Network Marketing Professional
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Overview
# 1 Generate Leads
# 2 Phone Call
# 3 Send Something in the Mail
# 4 Follow-up Phone Call
# 5 Send an Email
# 6 Send Something in the Mail
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Overview
# 7 Follow-up Twice per Month Forever
Final Thoughts
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Today, I want to teach you how to convert your leads
into paying customers. By now you probably
understand that leads are the lifeblood of any business.
Without a constant flow of leads to share your products
and services with, you will be out of business in no
time.
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Even though leads are vital, your ability to convert a
portion of your leads into paying customers is just as
important. This isn’t always the easiest things to do.
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One of the biggest mistakes entrepreneurs make is
expecting someone to buy from them the first time
they meet them. They think they can generate a lead
and then make an immediate sale. Things rarely work
out this way.
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We all know that people like to do business with people
they know, like and trust. Very seldom will someone
purchase something from someone (or a business) that
doesn’t meet these criteria. Sure, it happens once in a
while, but it definitely isn’t the norm.
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One of the greatest skills you can develop and master is
your “follow-up process.” This is the systematic process
you use to convert your leads into paying customers.
It’s important to understand that you need a PLAN to
do this successfully. You can’t just wing it.
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In order to follow-up with your leads successfully, you
need to come up with a series of steps you can use to
follow-up with people. You should write this process
down on paper and if possible, automate it.
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Once you generate new leads you can upload them into
your contact manager and then start the follow-up
steps automatically. Here are the steps I personally use
to follow-up with my leads.
11. # 1 Generate Leads
• Your first step is to generate leads. You can do this
through networking, prospecting, referrals or
advertising.
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12. # 2 Phone Call
• Your next step is to make the initial phone call. This is
where you call to introduce yourself and try to build a
relationship with your new lead. You want to find out
what their wants, needs and desires are and show
them how your products and services are a SOLUTION
to their challenges.
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13. # 3 Send Something in the Mail
• Your next step is to send something in the mail. This
could be a thank you note (for the conversation) along
with a brochure, catalog or marketing kit.
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14. # 4 Follow-up Phone Call
• After you’ve mailed the package, you can follow up
with the person by phone 5-10 days later to see if they
received it. You can answer their questions and try to
schedule an appointment with them.
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15. # 5 Send an Email
• After you’ve phoned the person, wait a few days and
then send an email to keep in touch with them.
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16. # 6 Send Something in the Mail
• After you’ve sent an email, wait a couple of weeks and
then send a note card, a brochure or something else
in the mail to follow-up with them.
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17. # 7 Follow-up Twice per Month Forever
• After you’ve followed the six steps mentioned above,
you want to keep in touch twice a month with your
leads. I recommend one piece of mail and one email
each month. Your email could be your monthly
newsletter and the piece of mail could be a
personalized article or something with VALUE that the
lead will enjoy. Whenever possible, focus on
educating not selling.
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18. Final Thoughts
• Following these seven steps will help you convert
more leads into paying customers.
• Remember this, most people need to see or hear a
message 10-20 or more times before they respond to
it. And people will only buy from people they know,
like and trust WHEN they are ready to buy.
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19. Final Thoughts
• By being persistent and keeping in touch often you
will quickly separate yourself from the
competition. The best thing you can do is use a
contact or client manager and try to automate and
systematize the follow-up process.
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20. Final Thoughts
• Always get new leads filling up your pipeline AND
have a process (as mentioned above) to convert these
leads into paying customers.
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21. Suggested Reading
• How To Convert Your Leads - 10 Tips
• How To Convert Your Email Leads into MLM
Distributors
• MLM Direct Mail Tips
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22. About Me
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Chuck Holmes is a top producer in his network
marketing company, which specializes in natural and
organic products.
His company offers a free online marketing system
with capture pages and autoresponders.
Chuck gives his team members 200 free leads each
month and provides tons of training. The company
even has a postcard marketing system. Let’s connect.
(352) 503-4816 EST
chuck@onlinemlmcommunity.com
https://www.onlinemlmcommunity.com