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Interrogating Demand
Pathways Toward Purchase in Patron-influenced
E-book Models
Jim Dooley
University of California, Merced
jdooley@ucmerced.edu
2105 Charleston Conference
University of California, Merced
 Opened in 2005 with 875
students
 6,700 students including 400
graduate students
 Goal = 10,000 students by 2020
includes 1,000 graduate
students
E-books at UC Merced
 Currently 1.2 million volumes
available
 800,000 volumes through UC
consortia licenses
 400,000 volumes through local
licenses
 128,000 Ebrary subscription
 216,000 EBL DDA-3 short term loans
 55,000 MyiLibrary DDA-purchase on
2nd access
Reasons for Employing DDA
 Rapid uncoordinated
increases in faculty hiring
 Lack of librarians to
perform title-by-title
selection
EBL
2010-2011 to 2014-2015 Total spend = $337,785
Short term loans 22,863
Total STL spend $313.047
Cost per STL $13.69
Purchases 285
Total purchase spend $24,738
Cost per purchase $86.80
Response to 2014 Increases in STL Rates
 13 publishers removed
completely
 $30 cap on all Short Term
Loans
 Result: Number of available
titles reduced by 50%
MyiLibrary
2010-11 to 2014-2015
Total spend $64,362
Purchases 534
Cost per purchase $120.53

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Interrogating Demand

  • 1. Interrogating Demand Pathways Toward Purchase in Patron-influenced E-book Models Jim Dooley University of California, Merced jdooley@ucmerced.edu 2105 Charleston Conference
  • 2. University of California, Merced  Opened in 2005 with 875 students  6,700 students including 400 graduate students  Goal = 10,000 students by 2020 includes 1,000 graduate students
  • 3. E-books at UC Merced  Currently 1.2 million volumes available  800,000 volumes through UC consortia licenses  400,000 volumes through local licenses  128,000 Ebrary subscription  216,000 EBL DDA-3 short term loans  55,000 MyiLibrary DDA-purchase on 2nd access
  • 4. Reasons for Employing DDA  Rapid uncoordinated increases in faculty hiring  Lack of librarians to perform title-by-title selection
  • 5. EBL 2010-2011 to 2014-2015 Total spend = $337,785 Short term loans 22,863 Total STL spend $313.047 Cost per STL $13.69 Purchases 285 Total purchase spend $24,738 Cost per purchase $86.80
  • 6. Response to 2014 Increases in STL Rates  13 publishers removed completely  $30 cap on all Short Term Loans  Result: Number of available titles reduced by 50%
  • 7. MyiLibrary 2010-11 to 2014-2015 Total spend $64,362 Purchases 534 Cost per purchase $120.53