Meeting User Needs & Expectations: A Library’s Quest for Discovery
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Elyse Profera (speaker), Jackie Shieh (speaker)
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Meeting User Needs & Expectations: A Library’s Quest for Discovery
- 1. Mee$ng User Needs & Expecta$ons: A Library’s Quest for Discovery A follow-‐up to Taylor & Francis’ White Paper Elyse Profera Associate Library Marke4ng Manager An Unlikely Ecosystem: A Poten?al Research Trove Jackie Shieh Coordinator, Resource Descrip4on Group 1
- 2. A lot to discuss in 30 minutes • • • • • Research objec4ves Highlights of research results Key themes & takeaways GWU case study Ques4ons 2
- 3. The changing face of publishing Print Online Archive digi4za4on Open 3
- 4. Adaptable and transparent “Libraries have tradi.onally offered the ‘convenience, immediacy, and direct access to a wealth of content’ that would have been otherwise unavailable to the consumer. In the digital environment, libraries struggle to maintain a primary role. New expecta.ons, advanced technologies, and market innova.ons are evolving faster than libraries can reasonably compete with, since resource limita.ons, reduced staffing, and conflic.ng priori.es inhibit libraries’ technological agility.” Lisa Carlucci Thomas, “Subscrip?ons Are Us: Content, Access and Collec?ons,” Journal of Web Librarianship, v6i1, 2012. 4
- 5. Research objec$ves • To further understand how and why libraries are making changes to their user interfaces and cataloging systems • To iden4fy the ways librarians conduct research to understand their end-‐users needs • Determine how publishers can help with discovery in the library 5
- 6. Research methodology • Ini4al research produced for 2013 White Paper, specifically: • Online survey (500+ responses) • Follow-‐up global online survey to source quan4ta4ve research (420+ responses) • Twi_er Party to facilitate dialogue with librarians and source addi4onal qualita4ve research 6
- 7. Paid vs. free content, why? f paid-‐ o th lots l right i rary w ry goa lib n a new our prima we ca “As t so tha ntent it for co omote r is to p investment are also now on the owever we ces on r report ness, h resou y e ffec.v romote free F surve e p ing to ibrarian, T& try eb.” L the w “I believe t hat a lot o f free online con tent is acc essed through G oogle and social networks. Scholarly content is another m aJer, though, an d I two conten think the t types sho uld be handled differently .” Librarian, T&F surve y 7
- 8. User interfaces Have you made or do you intend to make changes to the user interface of your library website based on your findings from your user research? No 32% Yes 68% “We no?ced that our site was designed by librarians for librarians, and not with the end user in mind. We will be using LibGuides to redesign.” Librarian, T&F survey 8
- 9. User interfaces 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Increase the ability to discover paid-‐for resources such as e-‐journals and e-‐books 12% 21% Increase the prominence of its search feature 19% 18% Enhance search capabili$es (i.e. advanced search capabili$es, by free content type, by collec$on, etc.) Increase the ability to discover free library resources such as: disserta$ons, blogs, wikis, podcasts, social media posts, open access ar$cles 20% 17% Offer training courses on the site to internal customers to discover free content 17% 12% 10 9 8 7 9% 24% 19% 6 9% 9% 5 4 4% 6% 7% 12% 13% 16% 12% 12% 3 9% 4% 7% 9% 5% 4% 5% 7% 2 1 9
- 11. Promo$on to library end-‐users How much .me in a week do you spend on social media to promote your library’s resources? 11
- 12. Top 3 Social Media sites in the library Please rate how effec$ve the following Social Media sites are in facilita$ng dialogue around the resource requirements in your library: 0% Library Facebook page YouTube videos Library Twi_er newsfeed 10% 20% 6% 6% 9% 8% 5% 5% 10 9 30% 9% 6% 6% 8% 8 7% 7 40% 7% 50% 13% 60% 70% 6% 4% 6% 80% 14% 90% 100% 20% 8% 4% 6% 4% 15% 35% 9% 15% 34% 6 4% 4% 4% 5 4 3 2 1 I do not use this site. 12
- 13. Twi_er to promote content TWITTER • Highly tweeted ar4cles 11 4mes more likely to be highly cited than less-‐ tweeted ar4cles • Tweets can predict highly cited ar4cles within first 3 days of ar4cle publica4on Journal of Medical Internet Research. 2011; 13(4), Gunther, Eysenbach doi: 10.2196/jmir.2012 YouTube is second most used search engine ager Google: Video Abstracts, the Latest Trend in Academic Publishing. h_p://www.universityaffairs.ca/video-‐ abstracts-‐the-‐latest-‐trend-‐in-‐scien4fic-‐ publishing.aspx Melissa Terras, “Digital Curiosi.es: Resource Crea.on Via Amateur Digi.za.on,” Literary and Linguis?c Compu?ng, 25.4 (2009): 425 – 438. Available in PDF. h_p://journalofdigitalhumani4es.org/1-‐3/the-‐impact-‐of-‐ social-‐media-‐on-‐the-‐dissemina4on-‐of-‐research-‐by-‐melissa-‐ 13 terras/
- 15. 15
- 16. Twi_er Party findings rn Our ly, te aryLan frequent @Libr visit ' udents a set 'script st having e something but we hav uld help when o mote w iscovery to pro ss #dd e waren a • Librarians are looking to publishers to help with content promo4on • Librarians want to engage more with students through social media outreach 16
- 17. Research takeaways • Free content holds value, paid content takes precedence • User interfaces should be designed with the end-‐user in mind • Collaborate with publishers to reach your end-‐users • Social media in the library is gaining momentum. 17
- 18. Jackie Shieh The George Washington University Libraries jshieh [at] gwu [dot] edu @datapod
- 21. ¨ ¨ ¨ ¨ ¨ ¨ Electronic Texts Databases Web Sites Streaming Media Blogs Locally Produced Resources ¡ ¡ SPEC Institutional Repository
- 22. ¨ Catalog: ¡ ¡ ¨ Discovery: ¡ ¡ ¨ Back End: Voyager, Archivist Tool kit Front End: AquaBrowser / Launchpad Summon 360 Link Categorized Library Web Page (Bento) ¡ ¡ ¡ ¡ Catalog (Surveyor) ArticlePlus (Summon) LibGuide … and more
- 26. ¨ ¨ Just-In-Time Just-In-Case ¨ ¨ ¨ ¨ Right Persons Right Skills Right Time Right Place
- 27. ¨ Content Prohibited to serve as a datastore ¨ Content Prohibited to be shared as datasets
- 35. ¨ ¨ ¨ ¨ Meeting Local Needs Increasing Ability on Quantitative Statistics Increasing Data Analytics Replicability of Tools and Process