If you're asking either of these questions, "How to get started with Digital Marketing?" and "What is an Integrated Digital Marketing Strategy?", today's presentation is for you. We're going live on YouTube to share more, answer some FAQs, so stay tuned and subscribe to us on YouTube to be notified! Check out our Webinars: http://bit.ly/digital-marketing-webinars Subscribe to be notified!

1. ©2021 Sky CRM Pte Ltd | Digital Marketing 101 Webinar
What is an Integrated
Digital Marketing Strategy?

2. ©2021 Sky CRM Pte Ltd | Digital Marketing 101 Webinar
Charmaine Lee
Chief Digital Marketing Officer
Sky Digital Agency
A little about me…
Founded in 2010 Rebranded in 2014 Founded in 2015
Associate Adult Educator
2 digital marketing courses
Trainer in Instagram, YouTube and
Email Marketing Courses
Trainer in Social Media
Marketing WSQ Module

3. ©2021 Sky CRM Pte Ltd | Digital Marketing 101 Webinar
Outline of today’s session:
1) Who are our customers
2) The difference between Sales & Marketing
- The best type of Marketing?
- The evolution of Advertising
- Are all social media platforms the same?
3) Types of Content to create on Social Media?
- How to use SWOT analysis for Social Media Marketing
- Mapping Content to SMART goals and objectives
- Short & Long Term Digital Marketing Goals
- Begin with the end Goal in mind
4) A buyer’s journey on the Internet
- Typical 3 stages
5) What is an Integrated Digital Marketing Strategy?
6) Q&A, 5 min

4. ©2021 Sky CRM Pte Ltd | Digital Marketing 101 Webinar

5. ©2021 Sky CRM Pte Ltd | Content Marketing for Social Media
What is Sales? What is Marketing?
Do we know the difference between Sales & Marketing?

6. ©2021 Sky CRM Pte Ltd | Digital Marketing 101 Webinar
How do we market on Social & Digital Platforms today?
Advertising & Marketing
messages became Sales
messages
Marketing is about:
- Inspiring
- Motivating
- Helping Customers
What’s the best form of
marketing?
There is a term called
“Inbound Marketing”

7. “The best marketing doesn’t feel like marketing.”
– Tom Fishburne, Founder of Marketoonist
© 2021 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia

8. The evolution of advertising…
In the 1800s, we
had print in black
and white.
In 1920s, we had
Colour in Print of
Magazines
In 1960s, we had the
Emotional Impact that
changed the Creative
Industry.
In 2000, Google
launched AdWords by
Intent revolutionise
advertising.
120 years 40 years 40 years 12 years
In 2012, Facebook introduced
targeted advertising, in 2013
Facebook buys Atlas Solutions from
Microsoft for $100 million, and
started serving re-targeting ads.
Who can deliver emotional
impact at the moment of intent.
©2021 Sky Digital Agency | Social Media & Digital Marketing Training Agency

9. ©2021 Sky CRM Pte Ltd | Content Marketing for Social Media
Facebook
I like burgers.
Are all Social
Media the same?
YouTube
Here’s how you eat a
McDonald’s Burger
Instagram
Love #McDonalds to the
ends of the earth #unfiltered
LinkedIn
My skills include burger tasting,
and eating many burgers at one go
What do you think?
Discussion 5 min
@skydigitalagency

10. WHAT KIND OF CONTENTS SHOULD YOU
CREATE ON DIGITAL PLATFORMS?

11. ©2021 Sky CRM Pte Ltd | Digital Marketing Courses
WHAT KIND OF CONTENT YOU
SHOULD CREATE ONLINE?
@skydigitalagency
Make something
right here
* What you want
to make
* What
customers want

12. All rights reserved in copy, content, ideation, design and case study. No part of the presentation may be reproduced or utilised in any form without prior permission of Sky Digital Agency.
Weakness
Threats
Strengths
Opportunities
How to conduct a SWOT analysis
What do you
do well?
External
vs
Internal
What do you
NOT do well?
Helpful & Favourable Problem & Harmful

13. Engagements, Follow, Message, Book
Appointment, Redeem Offer, Drive
Website Traffic
Facebook Photo Carousel (Feature
different types of Products, Services or
Paid Trials)
1
2
Posts, Ads & Objectives
What happens after clicking a photo or
watching a video?
3
1
2
3
4
6
5
All rights reserved in copy, content, ideation, design and case study. No part of the presentation may be reproduced or utilised in any form without prior permission of Sky Digital Agency.
Pros & Cons of Instant Experience
4
Work in phases, and map S.M.A.R.R.T
goals (double R)
5
Map Social Media
Marketing Objective to
Post Types and SMART
goals.
What are S.M.A.R.R.T goals?
- Specific
- Measurable
- Attainable
- Relevant / Realistic
- Time-bound

14. ©2020 Sky CRM Pte Ltd
What is Social Media Strategy?
Short Term Goals Long Term Goals
(by end of 2021):
Improve Social Media Tone
(Language style & tone)
Increase Engagement
(Through educating services
and engaging with audience)
engagement
Establish unique social
media engagement
Create community to
allow conversation and
communication with
aethetic grooming
enthusiasts
Where are we now?
Where do we
want to get to?
How are we going
to get there?
Strategy
Followers to ask questions in
comments, and via IG stories.
Increase mentions on Instagram
and Facebook via Campaigns
Positive Return on Investment
(ROI) on social media
advertising on offers.

15. ©2021 Sky CRM Pte Ltd | Digital Marketing 101 Webinar
Before you start. Understand your
Digital Marketing Objectives.
Let’s begin with the end in mind.
Generate / Increase
Leads for your Business
How will you track it?
Cost per Email
Lead Collected
Generate Traffic to your
Business Website?
Expand your
email database?
Cost per Click
to your website
Cost per Lead Generated
from Campaign

16. ©2021 Sky CRM Pte Ltd | Digital Marketing 101 Webinar
[Simplified] Our Buyer’s Journey
AWARENESS CONSIDERATION DECISION
1. Course Content
2. Course Fees (Grants)
3. Trainer Profile
4. Convenience of location (Raffles Place)
5. Regular schedules (Competitors - 3 to 4 times a year)
6. Video tips on YouTube, Peatix
7. Visually appealing website
8. Active and/or Advertise on Social Media
9. Testimonials (Website)
10. Facebook / Google Reviews (Credibility)
11. FREE Ebooks: Website / Facebook Ad
12. EventBrite / Peatix
What’s your buyer’s
journey like?
@skydigitalagency

17. ©2021 Sky CRM Pte Ltd | Digital Marketing 101 Webinar
Interest & Understanding
Engagement / Consideration
Free or Paid Trial
Purchase / Decision
Awareness
Upper Funnel
(driving Awareness)
Lower Funnel
(Driving Trial/Usage,
Referral, Word of Mouth)
Marketing & Sales Cycle
How can our marketing be integrated?

18. ©2021 Sky CRM Pte Ltd | Digital Marketing 101 Webinar
Content Scheduling Tools Content Creation Tools
START CREATING!

19. ©2021 Sky CRM Pte Ltd | Digital Marketing 101 Webinar
Charmaine Lee
Chief Marketing Officer
Sky Digital Agency
Q&A Time
Approx 5~10 min
Thank you for your time!