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Buy-in vs. Commitment
Dr Cheryl Doig
Moving Mindsets
Buy in
A sales process
I sell – you buy
TRANSACTION
Commitment
An enrolment process
Free choice – you want it
RELATIONSHIP
Buy in Commitment
A sales process
I sell – you buy
TRANSACTION
An enrolment process
Free choice – you want it
RELATIONSHIP
Compliance to Commitment
1 Committed – “I’ll do whatever it takes”
Is prepared to make it happen – a key driver
2. Enrolled – “I’ll do my best”
Will do what they can within the current structures
3. Genuine compliance – “I’ll try”
Sees the benefits and is committed to the team
4. Formal compliance – “I can see the point”
On the whole sees the benefits – will so what is expected
5. Grudging compliance – “What’s the point?”
Doesn’t see the benefit but does enough to keep their job.
http://bit.ly/levelofcommitment
Change at your place…
A. Engagement
B. Acceptance
C. Opposition
Take a poll
Take time to consider the levels of
commitment within your team.
Where would you place members
of your organisation and what is
your justification for doing so?
Engaging your team: Buy-in vs commitment

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Engaging your team: Buy-in vs commitment

  • 1. Buy-in vs. Commitment Dr Cheryl Doig Moving Mindsets
  • 2. Buy in A sales process I sell – you buy TRANSACTION
  • 3. Commitment An enrolment process Free choice – you want it RELATIONSHIP
  • 4. Buy in Commitment A sales process I sell – you buy TRANSACTION An enrolment process Free choice – you want it RELATIONSHIP
  • 5. Compliance to Commitment 1 Committed – “I’ll do whatever it takes” Is prepared to make it happen – a key driver 2. Enrolled – “I’ll do my best” Will do what they can within the current structures 3. Genuine compliance – “I’ll try” Sees the benefits and is committed to the team 4. Formal compliance – “I can see the point” On the whole sees the benefits – will so what is expected 5. Grudging compliance – “What’s the point?” Doesn’t see the benefit but does enough to keep their job. http://bit.ly/levelofcommitment
  • 6. Change at your place… A. Engagement B. Acceptance C. Opposition Take a poll
  • 7. Take time to consider the levels of commitment within your team. Where would you place members of your organisation and what is your justification for doing so?