This document provides an overview of conversion rate optimization (CRO) and testing best practices. It discusses starting with a diagnosis and hypothesis, collecting both quantitative and qualitative user data, creating an experiment backlog, and testing elements on high traffic pages like buttons, images, and flows. Tests should be focused on improving goals like signups or purchases. The document cautions testing one element at a time, not ending tests too early, and validating surprising results. The goal is to use data-driven experimentation to improve conversions on websites.
19. ON PAGE SURVEYS
Ask questions at funnel
drop off points
How can we help?
Are you looking for something we
don't have?
Do you need assistance?
How can we improve?
What is preventing you from
purchasing?
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23. VISITOR RECORDINGS
Watch Your Visitors
See their mouse movements
Identify long pauses
Identify “lost” visitors
Watch how they navigate your site
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