The document discusses improving customer experience through digital transformation. It notes that customers now engage through multiple channels and marketers lack centralized data and tools. A survey found that improving customer experience is the top priority, but organizations face barriers like lack of strategy and digital skills. The document proposes focusing digital transformation initially on optimizing customer engagement across omnichannels using solutions that can build mobile apps, websites, and leverage data and analytics.
Poll – who is using both PC/laptop, a mobile device AND social networks?
Poll – who of you is a marketing professional in a similar situation?
Progress DigitalFactory is a digital acceleration platform that optimizes customer engagement:
across all digital channels,
tracking a comprehensive view of the customer journey,
optimizing engagement with actionable insights
Organizations can now engage with customers in the right way at the right time driving conversions & revenue
What are we doing about it? Our value proposition….
We make IT AND Marketing heroes
We help them work together
Building the Front-end ERP of the future: tying experience management, engagement, inbound marketing and commerce and aligning that to all the back-end systems and functions so that:
You can serve the customers in a consistent way, across all journeys and all channels
Align the whole company and systems to do the above fast, really fast