1. HOFSTEDE’S DIMENSIONS OF CULTURE
CHAPTER 4
Prepared by: Christine, Fatima, Remi and Sara

2. DIMENSIONS OF CULTURE
 Every culture has its own personality traits that
differentiates it from other cultures such as:
- Power Distance
- Individualism vs. Collectivism
- Masculinity vs. Femininity
- Uncertainty Avoidance
- Long-term vs. Short-term Orientation

3. THE UNITED STATES
 Equal opportunity:

4. THE UNITED STATES
 Independence:

5. THE UNITED STATES
 Man must conquer nature:

6. THE NETHERLANDS
 Equality:

7. THE NETHERLANDS
 Long-term thinking:

8. THE NETHERLANDS
 Display of status:

9. JAPAN
 Power Distance:
Pressure on every
Japanese person to not
shame his/her family, and
to avoid ruining social
harmony. There is
acceptance of society’s
‘rightful place.’

10. JAPAN
 Long Term Orientation:
Thrift and perseverance
– people are expected
to work hard, spare
resources, and expect
slow yet steady results.

11. JAPAN
 Collectivistic:
Dependence for
each family member
– it is extremely
tough to enter a
group because of
strong bonds.

12. THE PHILIPPINES
 High Power Distance
- Economy: “The rich become richer while the
poor become poorer.”
- Respect for old age: gesture and the use of
“po” and “opo.”

13. THE PHILIPPINES
 Collectivism
- Strong and close family ties
 Femininity
- known for hospitality and modesty.
- nurturing and caring towards others.
http://www.youtube.com/watch?v=D-Xu9oxUOso&feature=related

14. THANK YOU FOR LISTENING
Any questions?