4. Icebreaker :)
Do you know your gig economy from your collabo economy?
Let’s find out!
1. Take out your phone
2. Go to slido.com Tap in code: Echo to join the activity
3. Select the companies you think belong to the gig economy,
ignore the ones that don’t
Don’t think too hard about it - we’ll reveal the answers in a
second!
5. Did you guess right?
Gig economy companies…
Collaborative economy companies...
7. Defining our terms
Sharing
Economy
Collaborative
economy
“Using internet technologies to connect
distributed groups of people and organisations to
make better use of goods, skills, services, capital
and spaces, sharing access and so reducing the
need for ownership.”
- Sharing Economy UK
8. Defining our terms
Gig
Economy
Collaborative
economy
“A way of working that is based on people having
temporary jobs or doing separate pieces of work,
each paid separately, rather than working for an
employer.”
- Cambridge English Dictionary
9. Defining our terms
Collaborative
Economy
Collaborative
economy
“Initiatives based on horizontal networks and
participation of a community… built on distributed
power and trust within communities as opposed to
centralized institutions. These communities meet
and interact on online networks and peer-to-peer
platforms, as well as in shared spaces such as
fablabs and coworking spaces.”
- Ouishare
12. Collaborative Economy - origins
2008 financial crisis → economic need
Consumer society → environmental crisis + social disconnection
Opportunity
Crisis
Idling capacity → waste as resource
Networked technology → trust between strangers
13. Practices and models
What is shared
➔ Material goods
➔ Time / labour
➔ Knowledge /
information
Who and how?
➔ B2C (access)
➔ P2P (direct + indirect)
➔ Crowdsourcing
(aggregate)
21. Collaborative Economy in action
Let’s explore a few businesses that are shaking up the
way we...
LEARN
EAT
COMMUNICATE (OR, HELP OTHERS)
ACCESS SKILLS & RESOURCES
22. OLIO
OLIO aims to reduce food waste by connecting those with
surplus food to those who need or wish to consume this food.
What are the key collaborative features?
- Anyone can donate or access surplus food via the app
How are they building a fairer future?
- Brits throw away c. 2 million tonnes of food every year. Olio
facilitates a reduce & re-use culture among neighbours,
local shops etc
- Small actions add up to 1 million food portions shared!
23. Peerby
Peerby is a Dutch neighbor-to-neighbor goods sharing platform. The
company recently raised $2.2 million from users in a recent crowdfunding
campaign, which makes users the majority shareholder class.
What are the key collaborative features?
- Platform cooperative - owned by its users, who share in profits and
decision making
- Enabling peer to peer sharing via networked technology
How are they building a fairer future?
- Challenging power structures via a model where users are also
owners and share in the value created by the platform
24. Enrol Yourself
Enrol Yourself are on a mission to engage more people in life-long
learning, by harnessing the power of peer groups.
What are the key collaborative features?
- Participants support each other to achieve individual learning goals.
There’s no teacher directing what you should learn, or how the
learning should happen!
- It’s a process - encouraged to let your learning goal evolve
How are they building a fairer future?
- Participation charged on a sliding scale - ‘pay what you can’
- Bursaries for those who would benefit, but unable to pay
25. Blake House
Blake House create engaging & impactful videos for non-profits
What are the key collaborative features?
- Run by and for its members (co-operative model)
- Teaming up with other creators (ie. Anxious Activism) to get
the best result + amplify campaign exposure
How are they building a fairer future?
- Making co-ops the norm
- Values-led approach, affinity with the cause not the cash
-
26. Migrateful
Migrateful empowers refugees on their journey to integration by
supporting them to run their own cookery classes
What are the key collaborative features?
- Led by refugees, paid with cash / other support ie. ESOL classes
- Connecting refugees to a wider social + support network
How are they building a fairer future?
- Creating a source of income for refugees + migrants
- Opportunity to share their culture, whilst integrating into the
present one
27. Echo
Echo fuels the exchange of skills, knowledge and resources between
local residents, entrepreneurs, and organisations big & small.
What are the key collaborative features?
- Anyone can trade what they have for what they need
- Making otherwise hidden resources + closed networks visible
and accessible to the local community
- Making use of under-used capacity / resource
How are they building a fairer future?
- Everyone’s skills are valued the same. 1 hour = 1 Echo
30. Looking to the future
“In the next phase of our global economy we will see
experimentation and ultimately adoption of peer-to-peer
models where value creation mirrors value capture and the
people who actually provide the value in each marketplace
reap most of the benefits. New technologies like blockchain
are critical to this, as it calls for an open and distributed
framework for interpersonal transactions that reach beyond a
single company or government ownership.”
- LISA GANSKY
31. Looking to the future
“There isn’t just one, inevitable future of work. Let us apply
the power of our technological imagination to practice
forms of cooperation and collaboration. Worker–owned
cooperatives could design their own apps-based platforms,
fostering truly peer-to-peer ways of providing services and
things, and speak truth to the new platform capitalists.”
- NATHAN SCHNEIDER
33. How are you going to build the
business model of the future?
How might collaborative economy principles inspire your
business or social enterprise?
How can you build fairness and equality into how your
business is run not just what you do?