SlideShare une entreprise Scribd logo
1  sur  22
Télécharger pour lire hors ligne
CUSTOMER DISCOVERY

FRAMING THE CHALLENGE
“You're gonna have
to serve somebody,

Well, it may be the
Devil or it may be
the Lord

But you're gonna
have to serve
somebody”
d.

hasso plattner
Institute of Design at Stanford

d.

hasso plattner
Institute of Design at Stanford

d.

hasso platt
Institute of D

d.

An Introduction to Design Thinking
In One Hour

hasso plattner
Institute of Design at Stanford

d.

hasso plattner
Institute of Design at Stanford

d.

hasso p
Institut

d.
That was a
Problem Solving approach
to innovation...
Your Mission: Design something USEFUL & MEANINGFUL
(You are NOT
for your partner. Start by GAINING EMPATHY: designing a wallet.)

1) Interview 1:

2) Interview 2:

NOTES/SKETCHES:

NOTES/SKETCHES:

00:05 per person

00:03 per person

What stood out to you? What are you curious about?

What surprised you?

Ask your partner to introduce themselves to you by walking you
through the contents of their purse or wallet. Ask questions.

Go deeper. Find out more about your partner.
Forget about the wallet and dig for specifc stories.

INSIGHTS:

INSIGHTS:

00:01per person

00:01 per person

Swith roles & repeat Interview 1.

Swith roles & repeat Interview 2.
Articulate your current POINT OF VIEW:

3) Inventory possible NEEDS:
name

EMPATHY

4) DEFINE a Problem Statement:
name

NEEDS A WAY TO

things they are trying to do (needs):

user’s need

in a way that makes them FEEL
insight/meaning

ways they want to feel (insight/meaning):
[my problem statement]

00:03

00:03

to bring to the next page!
Ideate: generate alternatives to test.

5 Sketch 3-5 radical ways to meet your user’s needs. 5min
write your problem statement above

6 Share your solutions & capture feedback. 10min

(2 sessions x 5 minutes each)

Notes

d.

Switch roles & repeat sharing.
FEEDBACK
Synthesize Learning:
7) REFLECT to deepen your EMPATHY: 8) (RE)DEFINE your Problem Statement:
New things I’ve learned about my partner and his/her NEEDS:
name

NEEDS A WAY TO

user’s need

in a way that makes them FEEL
insight/meaning

New things I’ve learned about my SOLUTIONS and my
APPROACH to meet my partner’s needs:

[my problem statement]

to bring to the next page!

00:03

00:02
Iteration #2!
9) Generate a new SOLUTION

EMPATHY + PROTOTYPING + FEEDBACK

Sketch your big idea, note detail if necessary!

[put problem statement here]

00:03
RAPID PROTOTYPING + FEEDBACK

10) BUILD your solution.
Make something your partner can interact with!

[not here]

00:08

11) SHARE your solution + CAPTURE feedback.
+ [What worked...
- What could be improved...

? Questions...

00:05 per person
Swith roles & repeat sharing.

! Ideas...
BE MINDFUL of

your innovation process:

REFLECT

12) REFLECT on your design thinking process:
1. Was your final design the same or different than your ideal design?
2. Where did you get stuck?
3. When did you get your a-ha’s?
4. How did EMPATHY contribute to your design?

5. How did PROTOTYPING alternatives contribute to your design?
6. How did FEEDBACK contribute to your design?
7. How would you improve your process?

00:05
DESIGN IS A PROCESS:

collaborate
accept

EMPATHY

iterate

synthesize

DEFINE

TEST

stoke
show

PROTOTYPE

IDEATE

select
Image from “Business Model Generation” Osterwalder & Pigneur
©2013 Slingshot Venture Development
PA R T 1 : W H Y ?
One Tribe

image by Dylan Walters flickr.com

- Same need
- Same selection criteria
- Same channels
• Who are your users?
• Job
• Needs

• Who are your customers?
• Budget
• Goals

• Current Solutions
• Advantages
• Disadvantage

• What is the gap?
GET OUT OF THE
BUILDING !

Contenu connexe

Tendances

Unleash Design Thinking to (re)Design Your Business
Unleash Design Thinking to (re)Design Your BusinessUnleash Design Thinking to (re)Design Your Business
Unleash Design Thinking to (re)Design Your BusinessSebastiaan Dorgelo
 
Design thinking for designing and delivering services
Design thinking for designing and delivering servicesDesign thinking for designing and delivering services
Design thinking for designing and delivering servicesZaana Jaclyn
 
Design thinking myths - valuing terrible ideas doesn’t mean all ideas are sam...
Design thinking myths - valuing terrible ideas doesn’t mean all ideas are sam...Design thinking myths - valuing terrible ideas doesn’t mean all ideas are sam...
Design thinking myths - valuing terrible ideas doesn’t mean all ideas are sam...Stephanie Beath
 
Discussing Design: The Art of Critique - ixdaNYC
Discussing Design: The Art of Critique - ixdaNYCDiscussing Design: The Art of Critique - ixdaNYC
Discussing Design: The Art of Critique - ixdaNYCAaron Irizarry
 
Creating great decks: The Origins, the "Why", and 12 Tips to Make Yours Better.
Creating great decks: The Origins, the "Why", and 12 Tips to Make Yours Better.Creating great decks: The Origins, the "Why", and 12 Tips to Make Yours Better.
Creating great decks: The Origins, the "Why", and 12 Tips to Make Yours Better.Digital Surgeons
 
Design Thinking Wallet Worksheets
Design Thinking Wallet WorksheetsDesign Thinking Wallet Worksheets
Design Thinking Wallet WorksheetsMax Oliva
 
Design Thinking Workshop
Design Thinking WorkshopDesign Thinking Workshop
Design Thinking WorkshopTathagat Varma
 
70 Life Lessons for Designers :: Creative South 2017
70 Life Lessons for Designers   ::  Creative South 201770 Life Lessons for Designers   ::  Creative South 2017
70 Life Lessons for Designers :: Creative South 2017Joel Beukelman
 
Melbourne Geek Nights Human Centred Design Presentation
Melbourne Geek Nights Human Centred Design PresentationMelbourne Geek Nights Human Centred Design Presentation
Melbourne Geek Nights Human Centred Design PresentationDr. Simon Lawry
 
35 Things Design Can Do For Your Nonprofit
35 Things Design Can Do For Your Nonprofit35 Things Design Can Do For Your Nonprofit
35 Things Design Can Do For Your NonprofitLeah Neaderthal
 
Ideation in service design. Ideation methods and tools
Ideation in service design. Ideation methods and toolsIdeation in service design. Ideation methods and tools
Ideation in service design. Ideation methods and toolsKatarzyna Młynarczyk
 
Design pp 2 updated
Design pp 2 updatedDesign pp 2 updated
Design pp 2 updatedDaniel Katz
 
Can’t Rewind: Radio and Retail (Emily Eagle at Enterprise Experience 2019)
Can’t Rewind: Radio and Retail (Emily Eagle at Enterprise Experience 2019)Can’t Rewind: Radio and Retail (Emily Eagle at Enterprise Experience 2019)
Can’t Rewind: Radio and Retail (Emily Eagle at Enterprise Experience 2019)Rosenfeld Media
 
Design with IDEO: Designing Sustainable Human Centered Business Models
Design with IDEO: Designing Sustainable Human Centered Business ModelsDesign with IDEO: Designing Sustainable Human Centered Business Models
Design with IDEO: Designing Sustainable Human Centered Business ModelsPemo Theodore
 
Jackman Reinvents: Design Thinking Workshop at HumberLaunch
Jackman Reinvents: Design Thinking Workshop at HumberLaunchJackman Reinvents: Design Thinking Workshop at HumberLaunch
Jackman Reinvents: Design Thinking Workshop at HumberLaunchJackman Reinvents
 
Visual Design Thinking Workshop
Visual Design Thinking WorkshopVisual Design Thinking Workshop
Visual Design Thinking WorkshopAlli McKee
 
Design, Behind the Scenes 2.0
Design, Behind the Scenes 2.0Design, Behind the Scenes 2.0
Design, Behind the Scenes 2.0Jason Wright
 
Prototyping: Global Service Jam Tampa
Prototyping: Global Service Jam TampaPrototyping: Global Service Jam Tampa
Prototyping: Global Service Jam TampaLaura Andersen
 
Design Thinking vs Lean Startup - which to use, and when
Design Thinking vs Lean Startup - which to use, and whenDesign Thinking vs Lean Startup - which to use, and when
Design Thinking vs Lean Startup - which to use, and whenOXC Design + Strategy
 

Tendances (20)

Unleash Design Thinking to (re)Design Your Business
Unleash Design Thinking to (re)Design Your BusinessUnleash Design Thinking to (re)Design Your Business
Unleash Design Thinking to (re)Design Your Business
 
Design thinking for designing and delivering services
Design thinking for designing and delivering servicesDesign thinking for designing and delivering services
Design thinking for designing and delivering services
 
Design thinking myths - valuing terrible ideas doesn’t mean all ideas are sam...
Design thinking myths - valuing terrible ideas doesn’t mean all ideas are sam...Design thinking myths - valuing terrible ideas doesn’t mean all ideas are sam...
Design thinking myths - valuing terrible ideas doesn’t mean all ideas are sam...
 
Discussing Design: The Art of Critique - ixdaNYC
Discussing Design: The Art of Critique - ixdaNYCDiscussing Design: The Art of Critique - ixdaNYC
Discussing Design: The Art of Critique - ixdaNYC
 
Creating great decks: The Origins, the "Why", and 12 Tips to Make Yours Better.
Creating great decks: The Origins, the "Why", and 12 Tips to Make Yours Better.Creating great decks: The Origins, the "Why", and 12 Tips to Make Yours Better.
Creating great decks: The Origins, the "Why", and 12 Tips to Make Yours Better.
 
Design Thinking Wallet Worksheets
Design Thinking Wallet WorksheetsDesign Thinking Wallet Worksheets
Design Thinking Wallet Worksheets
 
Design Thinking Workshop
Design Thinking WorkshopDesign Thinking Workshop
Design Thinking Workshop
 
70 Life Lessons for Designers :: Creative South 2017
70 Life Lessons for Designers   ::  Creative South 201770 Life Lessons for Designers   ::  Creative South 2017
70 Life Lessons for Designers :: Creative South 2017
 
Melbourne Geek Nights Human Centred Design Presentation
Melbourne Geek Nights Human Centred Design PresentationMelbourne Geek Nights Human Centred Design Presentation
Melbourne Geek Nights Human Centred Design Presentation
 
35 Things Design Can Do For Your Nonprofit
35 Things Design Can Do For Your Nonprofit35 Things Design Can Do For Your Nonprofit
35 Things Design Can Do For Your Nonprofit
 
Ideation in service design. Ideation methods and tools
Ideation in service design. Ideation methods and toolsIdeation in service design. Ideation methods and tools
Ideation in service design. Ideation methods and tools
 
Design pp 2 updated
Design pp 2 updatedDesign pp 2 updated
Design pp 2 updated
 
Can’t Rewind: Radio and Retail (Emily Eagle at Enterprise Experience 2019)
Can’t Rewind: Radio and Retail (Emily Eagle at Enterprise Experience 2019)Can’t Rewind: Radio and Retail (Emily Eagle at Enterprise Experience 2019)
Can’t Rewind: Radio and Retail (Emily Eagle at Enterprise Experience 2019)
 
Design with IDEO: Designing Sustainable Human Centered Business Models
Design with IDEO: Designing Sustainable Human Centered Business ModelsDesign with IDEO: Designing Sustainable Human Centered Business Models
Design with IDEO: Designing Sustainable Human Centered Business Models
 
Intro to Product Design
Intro to Product DesignIntro to Product Design
Intro to Product Design
 
Jackman Reinvents: Design Thinking Workshop at HumberLaunch
Jackman Reinvents: Design Thinking Workshop at HumberLaunchJackman Reinvents: Design Thinking Workshop at HumberLaunch
Jackman Reinvents: Design Thinking Workshop at HumberLaunch
 
Visual Design Thinking Workshop
Visual Design Thinking WorkshopVisual Design Thinking Workshop
Visual Design Thinking Workshop
 
Design, Behind the Scenes 2.0
Design, Behind the Scenes 2.0Design, Behind the Scenes 2.0
Design, Behind the Scenes 2.0
 
Prototyping: Global Service Jam Tampa
Prototyping: Global Service Jam TampaPrototyping: Global Service Jam Tampa
Prototyping: Global Service Jam Tampa
 
Design Thinking vs Lean Startup - which to use, and when
Design Thinking vs Lean Startup - which to use, and whenDesign Thinking vs Lean Startup - which to use, and when
Design Thinking vs Lean Startup - which to use, and when
 

En vedette

20 Must See Charts For Modern Marketers
20 Must See Charts For Modern Marketers20 Must See Charts For Modern Marketers
20 Must See Charts For Modern MarketersQuarry
 
Bootstrap Business Seminar 2: Creativity and problem-solving
Bootstrap Business Seminar 2: Creativity and problem-solvingBootstrap Business Seminar 2: Creativity and problem-solving
Bootstrap Business Seminar 2: Creativity and problem-solvingCityStarters
 
Bootstrap Business Seminar 5: Creating an Awesome Brand
Bootstrap Business Seminar 5: Creating an Awesome BrandBootstrap Business Seminar 5: Creating an Awesome Brand
Bootstrap Business Seminar 5: Creating an Awesome BrandCityStarters
 
SVD 6 Investment and Pitching
SVD  6 Investment and PitchingSVD  6 Investment and Pitching
SVD 6 Investment and PitchingCityStarters
 
Being creative and having great ideas
Being creative and having great ideasBeing creative and having great ideas
Being creative and having great ideasCityStarters
 
Referral Program Lead Generation Proposal Template
Referral Program Lead Generation Proposal TemplateReferral Program Lead Generation Proposal Template
Referral Program Lead Generation Proposal TemplateJoey Barker
 
Bootstrap Business Seminar 4: Building a Business Model
Bootstrap Business Seminar 4: Building a Business ModelBootstrap Business Seminar 4: Building a Business Model
Bootstrap Business Seminar 4: Building a Business ModelCityStarters
 
RFP Logo Rebranding Proposal Report
RFP Logo Rebranding Proposal ReportRFP Logo Rebranding Proposal Report
RFP Logo Rebranding Proposal ReportJudy Beddoni
 
Rebranding Strategy – Six Steps
Rebranding Strategy – Six StepsRebranding Strategy – Six Steps
Rebranding Strategy – Six StepsMBA & Company
 
Startup Seminars - Investment Readiness Overview
Startup Seminars - Investment Readiness OverviewStartup Seminars - Investment Readiness Overview
Startup Seminars - Investment Readiness OverviewCityStarters
 
Bootstrap Business Seminar 8: Making sense of the numbers
Bootstrap Business Seminar 8: Making sense of the numbersBootstrap Business Seminar 8: Making sense of the numbers
Bootstrap Business Seminar 8: Making sense of the numbersCityStarters
 
Bootstrap Business Seminar 9: Telling your Story
Bootstrap Business Seminar 9: Telling your StoryBootstrap Business Seminar 9: Telling your Story
Bootstrap Business Seminar 9: Telling your StoryCityStarters
 
Startup Seminars - Understanding your market and defining your users
Startup Seminars - Understanding your market and defining your usersStartup Seminars - Understanding your market and defining your users
Startup Seminars - Understanding your market and defining your usersCityStarters
 
Business Model - Startup Seminars
Business Model - Startup SeminarsBusiness Model - Startup Seminars
Business Model - Startup SeminarsCityStarters
 
Bootstrap Business Seminar 1: Finding what's broken 2015
Bootstrap Business Seminar 1: Finding what's broken 2015Bootstrap Business Seminar 1: Finding what's broken 2015
Bootstrap Business Seminar 1: Finding what's broken 2015CityStarters
 
Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)
Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)
Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)CityStarters
 
How to build an awesome brand - Startup Seminars
How to build an awesome brand - Startup Seminars How to build an awesome brand - Startup Seminars
How to build an awesome brand - Startup Seminars CityStarters
 

En vedette (20)

TTIPEC: Rebranding
TTIPEC: RebrandingTTIPEC: Rebranding
TTIPEC: Rebranding
 
20 Must See Charts For Modern Marketers
20 Must See Charts For Modern Marketers20 Must See Charts For Modern Marketers
20 Must See Charts For Modern Marketers
 
Bootstrap Business Seminar 2: Creativity and problem-solving
Bootstrap Business Seminar 2: Creativity and problem-solvingBootstrap Business Seminar 2: Creativity and problem-solving
Bootstrap Business Seminar 2: Creativity and problem-solving
 
Bootstrap Business Seminar 5: Creating an Awesome Brand
Bootstrap Business Seminar 5: Creating an Awesome BrandBootstrap Business Seminar 5: Creating an Awesome Brand
Bootstrap Business Seminar 5: Creating an Awesome Brand
 
SVD 6 Investment and Pitching
SVD  6 Investment and PitchingSVD  6 Investment and Pitching
SVD 6 Investment and Pitching
 
SVD 5 Finance
SVD 5 FinanceSVD 5 Finance
SVD 5 Finance
 
Being creative and having great ideas
Being creative and having great ideasBeing creative and having great ideas
Being creative and having great ideas
 
Referral Program Lead Generation Proposal Template
Referral Program Lead Generation Proposal TemplateReferral Program Lead Generation Proposal Template
Referral Program Lead Generation Proposal Template
 
Bootstrap Business Seminar 4: Building a Business Model
Bootstrap Business Seminar 4: Building a Business ModelBootstrap Business Seminar 4: Building a Business Model
Bootstrap Business Seminar 4: Building a Business Model
 
RFP Logo Rebranding Proposal Report
RFP Logo Rebranding Proposal ReportRFP Logo Rebranding Proposal Report
RFP Logo Rebranding Proposal Report
 
Rebranding Strategy – Six Steps
Rebranding Strategy – Six StepsRebranding Strategy – Six Steps
Rebranding Strategy – Six Steps
 
Rebranding
RebrandingRebranding
Rebranding
 
Startup Seminars - Investment Readiness Overview
Startup Seminars - Investment Readiness OverviewStartup Seminars - Investment Readiness Overview
Startup Seminars - Investment Readiness Overview
 
Bootstrap Business Seminar 8: Making sense of the numbers
Bootstrap Business Seminar 8: Making sense of the numbersBootstrap Business Seminar 8: Making sense of the numbers
Bootstrap Business Seminar 8: Making sense of the numbers
 
Bootstrap Business Seminar 9: Telling your Story
Bootstrap Business Seminar 9: Telling your StoryBootstrap Business Seminar 9: Telling your Story
Bootstrap Business Seminar 9: Telling your Story
 
Startup Seminars - Understanding your market and defining your users
Startup Seminars - Understanding your market and defining your usersStartup Seminars - Understanding your market and defining your users
Startup Seminars - Understanding your market and defining your users
 
Business Model - Startup Seminars
Business Model - Startup SeminarsBusiness Model - Startup Seminars
Business Model - Startup Seminars
 
Bootstrap Business Seminar 1: Finding what's broken 2015
Bootstrap Business Seminar 1: Finding what's broken 2015Bootstrap Business Seminar 1: Finding what's broken 2015
Bootstrap Business Seminar 1: Finding what's broken 2015
 
Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)
Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)
Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)
 
How to build an awesome brand - Startup Seminars
How to build an awesome brand - Startup Seminars How to build an awesome brand - Startup Seminars
How to build an awesome brand - Startup Seminars
 

Similaire à Discover Customer Needs Through Empathy

Design thinking process explained
Design thinking process explainedDesign thinking process explained
Design thinking process explainedGreenhat
 
Design thinking process explained
Design thinking process explained Design thinking process explained
Design thinking process explained School of Form
 
Waterfalls are great to watch... Iterative Design Thinking
Waterfalls are great to watch... Iterative Design ThinkingWaterfalls are great to watch... Iterative Design Thinking
Waterfalls are great to watch... Iterative Design Thinkingnois3
 
A Design Thinking Workshop for the MSIS CoreCarl M. Briggs Ph..docx
A Design Thinking Workshop for the MSIS CoreCarl M. Briggs Ph..docxA Design Thinking Workshop for the MSIS CoreCarl M. Briggs Ph..docx
A Design Thinking Workshop for the MSIS CoreCarl M. Briggs Ph..docxblondellchancy
 
Sparking Collaboration Through Creative Play
Sparking Collaboration Through Creative PlaySparking Collaboration Through Creative Play
Sparking Collaboration Through Creative PlayCarolyn Chandler
 
Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017
Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017
Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017Dana Mitroff Silvers
 
IdeaLab - TiE Global Summit 2018
IdeaLab - TiE Global Summit 2018IdeaLab - TiE Global Summit 2018
IdeaLab - TiE Global Summit 2018Shashi Jain
 
Creative Process
Creative ProcessCreative Process
Creative ProcessBottle_PR
 
stanford-design-thinking-workbook-
stanford-design-thinking-workbook-stanford-design-thinking-workbook-
stanford-design-thinking-workbook-Rapid Reasoning
 
Design thinking and Role Playing
Design thinking and Role PlayingDesign thinking and Role Playing
Design thinking and Role PlayingJoud Khattab
 
Design the Conversation: An approach to help you stay focused on the customer
Design the Conversation: An approach to help you stay focused on the customer Design the Conversation: An approach to help you stay focused on the customer
Design the Conversation: An approach to help you stay focused on the customer Sara Walsh
 
Storytelling and the Art of Getting the Design Job
Storytelling and the Art of Getting the Design JobStorytelling and the Art of Getting the Design Job
Storytelling and the Art of Getting the Design JobUXPA International
 
A conversation about Design thinking
A conversation about Design thinkingA conversation about Design thinking
A conversation about Design thinkingAbhinav Soni
 
Aspire Bootcamp - April 2018
Aspire Bootcamp - April 2018Aspire Bootcamp - April 2018
Aspire Bootcamp - April 2018Tudor Juravlea
 
Design Thinking Method Sticker 2014
Design Thinking Method Sticker 2014Design Thinking Method Sticker 2014
Design Thinking Method Sticker 2014Design Thinking HSG
 
Design Thinking With Persona
Design Thinking With PersonaDesign Thinking With Persona
Design Thinking With PersonaFranki Chamaki
 
Collaboration Techniques that really work
Collaboration Techniques that really workCollaboration Techniques that really work
Collaboration Techniques that really workleisa reichelt
 
Power of define, ideate power of prototyping
Power of define, ideate power of prototypingPower of define, ideate power of prototyping
Power of define, ideate power of prototypingWisnu Dewobroto
 
Design thinking for designing and delivering services
Design thinking for designing and delivering servicesDesign thinking for designing and delivering services
Design thinking for designing and delivering servicesZaana Jaclyn
 

Similaire à Discover Customer Needs Through Empathy (20)

Design thinking process explained
Design thinking process explainedDesign thinking process explained
Design thinking process explained
 
Design thinking process explained
Design thinking process explained Design thinking process explained
Design thinking process explained
 
Waterfalls are great to watch... Iterative Design Thinking
Waterfalls are great to watch... Iterative Design ThinkingWaterfalls are great to watch... Iterative Design Thinking
Waterfalls are great to watch... Iterative Design Thinking
 
A Design Thinking Workshop for the MSIS CoreCarl M. Briggs Ph..docx
A Design Thinking Workshop for the MSIS CoreCarl M. Briggs Ph..docxA Design Thinking Workshop for the MSIS CoreCarl M. Briggs Ph..docx
A Design Thinking Workshop for the MSIS CoreCarl M. Briggs Ph..docx
 
Sparking Collaboration Through Creative Play
Sparking Collaboration Through Creative PlaySparking Collaboration Through Creative Play
Sparking Collaboration Through Creative Play
 
Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017
Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017
Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017
 
IdeaLab - TiE Global Summit 2018
IdeaLab - TiE Global Summit 2018IdeaLab - TiE Global Summit 2018
IdeaLab - TiE Global Summit 2018
 
Creative Process
Creative ProcessCreative Process
Creative Process
 
stanford-design-thinking-workbook-
stanford-design-thinking-workbook-stanford-design-thinking-workbook-
stanford-design-thinking-workbook-
 
Design thinking and Role Playing
Design thinking and Role PlayingDesign thinking and Role Playing
Design thinking and Role Playing
 
Design Thinking.pptx
Design Thinking.pptxDesign Thinking.pptx
Design Thinking.pptx
 
Design the Conversation: An approach to help you stay focused on the customer
Design the Conversation: An approach to help you stay focused on the customer Design the Conversation: An approach to help you stay focused on the customer
Design the Conversation: An approach to help you stay focused on the customer
 
Storytelling and the Art of Getting the Design Job
Storytelling and the Art of Getting the Design JobStorytelling and the Art of Getting the Design Job
Storytelling and the Art of Getting the Design Job
 
A conversation about Design thinking
A conversation about Design thinkingA conversation about Design thinking
A conversation about Design thinking
 
Aspire Bootcamp - April 2018
Aspire Bootcamp - April 2018Aspire Bootcamp - April 2018
Aspire Bootcamp - April 2018
 
Design Thinking Method Sticker 2014
Design Thinking Method Sticker 2014Design Thinking Method Sticker 2014
Design Thinking Method Sticker 2014
 
Design Thinking With Persona
Design Thinking With PersonaDesign Thinking With Persona
Design Thinking With Persona
 
Collaboration Techniques that really work
Collaboration Techniques that really workCollaboration Techniques that really work
Collaboration Techniques that really work
 
Power of define, ideate power of prototyping
Power of define, ideate power of prototypingPower of define, ideate power of prototyping
Power of define, ideate power of prototyping
 
Design thinking for designing and delivering services
Design thinking for designing and delivering servicesDesign thinking for designing and delivering services
Design thinking for designing and delivering services
 

Plus de CityStarters

Day 1 Keynote, Karen Lynch
Day 1 Keynote, Karen LynchDay 1 Keynote, Karen Lynch
Day 1 Keynote, Karen LynchCityStarters
 
Day 2 Workshop, Tara Chandra and Susan Allen
Day 2 Workshop, Tara Chandra and Susan AllenDay 2 Workshop, Tara Chandra and Susan Allen
Day 2 Workshop, Tara Chandra and Susan AllenCityStarters
 
Day 2, Workshop, Sophie Hobson
Day 2, Workshop, Sophie HobsonDay 2, Workshop, Sophie Hobson
Day 2, Workshop, Sophie HobsonCityStarters
 
Day 2, Workshop, Phil Geraghty
Day 2, Workshop, Phil GeraghtyDay 2, Workshop, Phil Geraghty
Day 2, Workshop, Phil GeraghtyCityStarters
 
Day 2 Workshop, Michael Buckworth
Day 2 Workshop, Michael BuckworthDay 2 Workshop, Michael Buckworth
Day 2 Workshop, Michael BuckworthCityStarters
 
Day 2 Keynote, Nneka Chukwurah & Sarah Henderson
Day 2 Keynote, Nneka Chukwurah & Sarah HendersonDay 2 Keynote, Nneka Chukwurah & Sarah Henderson
Day 2 Keynote, Nneka Chukwurah & Sarah HendersonCityStarters
 
Day 2 Keynote, Kresse Wesling
Day 2 Keynote, Kresse WeslingDay 2 Keynote, Kresse Wesling
Day 2 Keynote, Kresse WeslingCityStarters
 
Day 1 Workshop - Adrien Fabre
Day 1 Workshop - Adrien FabreDay 1 Workshop - Adrien Fabre
Day 1 Workshop - Adrien FabreCityStarters
 
Day 2 Workshop - Alasdair Inglis
Day 2 Workshop - Alasdair InglisDay 2 Workshop - Alasdair Inglis
Day 2 Workshop - Alasdair InglisCityStarters
 
Day 1 Workshop - Peter Holbrook
Day 1 Workshop - Peter HolbrookDay 1 Workshop - Peter Holbrook
Day 1 Workshop - Peter HolbrookCityStarters
 
Day 1 Workshop - Andrea Gamson
Day 1 Workshop - Andrea GamsonDay 1 Workshop - Andrea Gamson
Day 1 Workshop - Andrea GamsonCityStarters
 
Day 2 Workshop - Rachel Wang
Day 2 Workshop - Rachel WangDay 2 Workshop - Rachel Wang
Day 2 Workshop - Rachel WangCityStarters
 
Day 1 Keynote, Rob Wilson
Day 1 Keynote, Rob WilsonDay 1 Keynote, Rob Wilson
Day 1 Keynote, Rob WilsonCityStarters
 
Workshop pitching -
Workshop   pitching -Workshop   pitching -
Workshop pitching -CityStarters
 
Think like an entrepreneur presentation - Startup Seminars
Think like an entrepreneur presentation - Startup SeminarsThink like an entrepreneur presentation - Startup Seminars
Think like an entrepreneur presentation - Startup SeminarsCityStarters
 
Startup Seminars - Sales and growing your business
Startup Seminars - Sales and growing your business  Startup Seminars - Sales and growing your business
Startup Seminars - Sales and growing your business CityStarters
 
Startup Seminars - Prototyping
Startup Seminars - Prototyping Startup Seminars - Prototyping
Startup Seminars - Prototyping CityStarters
 
Bootstrap Business Seminar 5: Creating an Awesome Brand
Bootstrap Business Seminar 5: Creating an Awesome BrandBootstrap Business Seminar 5: Creating an Awesome Brand
Bootstrap Business Seminar 5: Creating an Awesome BrandCityStarters
 
Bootstrap Business Seminar 2: Being Creative and Having Great Ideas
Bootstrap Business Seminar 2: Being Creative and Having Great IdeasBootstrap Business Seminar 2: Being Creative and Having Great Ideas
Bootstrap Business Seminar 2: Being Creative and Having Great IdeasCityStarters
 
CitySpark Seminar - Testing your asumptions
CitySpark Seminar - Testing your asumptionsCitySpark Seminar - Testing your asumptions
CitySpark Seminar - Testing your asumptionsCityStarters
 

Plus de CityStarters (20)

Day 1 Keynote, Karen Lynch
Day 1 Keynote, Karen LynchDay 1 Keynote, Karen Lynch
Day 1 Keynote, Karen Lynch
 
Day 2 Workshop, Tara Chandra and Susan Allen
Day 2 Workshop, Tara Chandra and Susan AllenDay 2 Workshop, Tara Chandra and Susan Allen
Day 2 Workshop, Tara Chandra and Susan Allen
 
Day 2, Workshop, Sophie Hobson
Day 2, Workshop, Sophie HobsonDay 2, Workshop, Sophie Hobson
Day 2, Workshop, Sophie Hobson
 
Day 2, Workshop, Phil Geraghty
Day 2, Workshop, Phil GeraghtyDay 2, Workshop, Phil Geraghty
Day 2, Workshop, Phil Geraghty
 
Day 2 Workshop, Michael Buckworth
Day 2 Workshop, Michael BuckworthDay 2 Workshop, Michael Buckworth
Day 2 Workshop, Michael Buckworth
 
Day 2 Keynote, Nneka Chukwurah & Sarah Henderson
Day 2 Keynote, Nneka Chukwurah & Sarah HendersonDay 2 Keynote, Nneka Chukwurah & Sarah Henderson
Day 2 Keynote, Nneka Chukwurah & Sarah Henderson
 
Day 2 Keynote, Kresse Wesling
Day 2 Keynote, Kresse WeslingDay 2 Keynote, Kresse Wesling
Day 2 Keynote, Kresse Wesling
 
Day 1 Workshop - Adrien Fabre
Day 1 Workshop - Adrien FabreDay 1 Workshop - Adrien Fabre
Day 1 Workshop - Adrien Fabre
 
Day 2 Workshop - Alasdair Inglis
Day 2 Workshop - Alasdair InglisDay 2 Workshop - Alasdair Inglis
Day 2 Workshop - Alasdair Inglis
 
Day 1 Workshop - Peter Holbrook
Day 1 Workshop - Peter HolbrookDay 1 Workshop - Peter Holbrook
Day 1 Workshop - Peter Holbrook
 
Day 1 Workshop - Andrea Gamson
Day 1 Workshop - Andrea GamsonDay 1 Workshop - Andrea Gamson
Day 1 Workshop - Andrea Gamson
 
Day 2 Workshop - Rachel Wang
Day 2 Workshop - Rachel WangDay 2 Workshop - Rachel Wang
Day 2 Workshop - Rachel Wang
 
Day 1 Keynote, Rob Wilson
Day 1 Keynote, Rob WilsonDay 1 Keynote, Rob Wilson
Day 1 Keynote, Rob Wilson
 
Workshop pitching -
Workshop   pitching -Workshop   pitching -
Workshop pitching -
 
Think like an entrepreneur presentation - Startup Seminars
Think like an entrepreneur presentation - Startup SeminarsThink like an entrepreneur presentation - Startup Seminars
Think like an entrepreneur presentation - Startup Seminars
 
Startup Seminars - Sales and growing your business
Startup Seminars - Sales and growing your business  Startup Seminars - Sales and growing your business
Startup Seminars - Sales and growing your business
 
Startup Seminars - Prototyping
Startup Seminars - Prototyping Startup Seminars - Prototyping
Startup Seminars - Prototyping
 
Bootstrap Business Seminar 5: Creating an Awesome Brand
Bootstrap Business Seminar 5: Creating an Awesome BrandBootstrap Business Seminar 5: Creating an Awesome Brand
Bootstrap Business Seminar 5: Creating an Awesome Brand
 
Bootstrap Business Seminar 2: Being Creative and Having Great Ideas
Bootstrap Business Seminar 2: Being Creative and Having Great IdeasBootstrap Business Seminar 2: Being Creative and Having Great Ideas
Bootstrap Business Seminar 2: Being Creative and Having Great Ideas
 
CitySpark Seminar - Testing your asumptions
CitySpark Seminar - Testing your asumptionsCitySpark Seminar - Testing your asumptions
CitySpark Seminar - Testing your asumptions
 

Dernier

Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...fonyou31
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesFatimaKhan178732
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
9548086042 for call girls in Indira Nagar with room service
9548086042  for call girls in Indira Nagar  with room service9548086042  for call girls in Indira Nagar  with room service
9548086042 for call girls in Indira Nagar with room servicediscovermytutordmt
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docxPoojaSen20
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
The byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxThe byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxShobhayan Kirtania
 

Dernier (20)

Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and Actinides
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
9548086042 for call girls in Indira Nagar with room service
9548086042  for call girls in Indira Nagar  with room service9548086042  for call girls in Indira Nagar  with room service
9548086042 for call girls in Indira Nagar with room service
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docx
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
The byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptxThe byproduct of sericulture in different industries.pptx
The byproduct of sericulture in different industries.pptx
 

Discover Customer Needs Through Empathy

  • 2. “You're gonna have to serve somebody, Well, it may be the Devil or it may be the Lord But you're gonna have to serve somebody”
  • 3. d. hasso plattner Institute of Design at Stanford d. hasso plattner Institute of Design at Stanford d. hasso platt Institute of D d. An Introduction to Design Thinking In One Hour hasso plattner Institute of Design at Stanford d. hasso plattner Institute of Design at Stanford d. hasso p Institut d.
  • 4.
  • 5. That was a Problem Solving approach to innovation...
  • 6. Your Mission: Design something USEFUL & MEANINGFUL (You are NOT for your partner. Start by GAINING EMPATHY: designing a wallet.) 1) Interview 1: 2) Interview 2: NOTES/SKETCHES: NOTES/SKETCHES: 00:05 per person 00:03 per person What stood out to you? What are you curious about? What surprised you? Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet. Ask questions. Go deeper. Find out more about your partner. Forget about the wallet and dig for specifc stories. INSIGHTS: INSIGHTS: 00:01per person 00:01 per person Swith roles & repeat Interview 1. Swith roles & repeat Interview 2.
  • 7. Articulate your current POINT OF VIEW: 3) Inventory possible NEEDS: name EMPATHY 4) DEFINE a Problem Statement: name NEEDS A WAY TO things they are trying to do (needs): user’s need in a way that makes them FEEL insight/meaning ways they want to feel (insight/meaning): [my problem statement] 00:03 00:03 to bring to the next page!
  • 8. Ideate: generate alternatives to test. 5 Sketch 3-5 radical ways to meet your user’s needs. 5min write your problem statement above 6 Share your solutions & capture feedback. 10min (2 sessions x 5 minutes each) Notes d. Switch roles & repeat sharing.
  • 9. FEEDBACK Synthesize Learning: 7) REFLECT to deepen your EMPATHY: 8) (RE)DEFINE your Problem Statement: New things I’ve learned about my partner and his/her NEEDS: name NEEDS A WAY TO user’s need in a way that makes them FEEL insight/meaning New things I’ve learned about my SOLUTIONS and my APPROACH to meet my partner’s needs: [my problem statement] to bring to the next page! 00:03 00:02
  • 10. Iteration #2! 9) Generate a new SOLUTION EMPATHY + PROTOTYPING + FEEDBACK Sketch your big idea, note detail if necessary! [put problem statement here] 00:03
  • 11.
  • 12. RAPID PROTOTYPING + FEEDBACK 10) BUILD your solution. Make something your partner can interact with! [not here] 00:08 11) SHARE your solution + CAPTURE feedback. + [What worked... - What could be improved... ? Questions... 00:05 per person Swith roles & repeat sharing. ! Ideas...
  • 13. BE MINDFUL of your innovation process: REFLECT 12) REFLECT on your design thinking process: 1. Was your final design the same or different than your ideal design? 2. Where did you get stuck? 3. When did you get your a-ha’s? 4. How did EMPATHY contribute to your design? 5. How did PROTOTYPING alternatives contribute to your design? 6. How did FEEDBACK contribute to your design? 7. How would you improve your process? 00:05
  • 14. DESIGN IS A PROCESS: collaborate accept EMPATHY iterate synthesize DEFINE TEST stoke show PROTOTYPE IDEATE select
  • 15.
  • 16. Image from “Business Model Generation” Osterwalder & Pigneur
  • 17.
  • 19. PA R T 1 : W H Y ?
  • 20. One Tribe image by Dylan Walters flickr.com - Same need - Same selection criteria - Same channels
  • 21. • Who are your users? • Job • Needs • Who are your customers? • Budget • Goals • Current Solutions • Advantages • Disadvantage • What is the gap?
  • 22. GET OUT OF THE BUILDING !