Open Innovation

@petethomond www.clevertogether.com
Allrightsreserved©2014CleverTogether
Open Innovation
Sharing our crowdsourcing journey and lessons with:
We accelerate behaviour change
by helping great leaders to listen and empowering great people to be heard.

Journey #1:
How can we drive innovation?

We need creativity tools
and workshops for our
‘ideas people’

Deployed a new method around the world

We have a
breakthrough!

“We tried this before”
“I had that idea but
no-one would listen”
We have a
breakthrough!

Do need to
create processes to glean
the intelligence of your
people – staff, customers,
networks
Do not need to
make your
‘creatives’ more
creative

Journey #2:
How can we deliver
large-scale change?

Business transformation
should be defined by
expert teams from the
centre and pushed
outwards

Empower your
network of consumers,
suppliers and partners
to deliver on what
they collectively need
Don’t empower
‘experts’ to
define and
deliver your
outcomes

Crowdsourcing:
A process by which the power of the many can be
harnessed, via technology, to build and to innovate.
The act of deploying digital communication technology to
engage a large target audience (the crowd) to perform a task
that would traditionally be assigned to an individual or small
team.

Clever Together’s focused crowdsourcing process
How
1) the right strategy
2) the right process
3) the right technology
Why
1) Strategic turnarounds
2) Solve problems
3) Insight consultation

2 31
• A communications
campaign – to:
 share a challenge
 engage your
stakeholders
• A social website – to
create an anonymous and
collaborative on-line
environment for people to
share ideas, comment on
others and promote the best
• A smart analytical
process - to convert
inputs into outputs, and
outputs into outcomes:
Clever Together’s focused crowdsourcing process

Identified a
challenge:
Is consistent,
financially
sustainable
24/7 working
possible in the
NHS?
Generating Strategic
Insight - NHS

Posed the
challenge to their
readership:
Is consistent,
financially
sustainable 24/7
working possible
in the NHS?
Insight - NHS

Empowered
readers to
share ideas,
comment and
vote -
anonymously
“24/7 care is not possible
unless BOTH Acute and Social
Care are aligned”
Insight - NHS

• Engaged 1,083 people (75% UK)
o half contributors / half spectators
• 6,118 contributions • 3 weeks
Insight - NHS

Transforming the UK division of an International Bank
IDEA
GENERATION
UK challenge-led
crowdsourcing platform
Global challenge-led
crowdsourcing platform
5-15%
ideas
with
70-80%
votes
EXPERT
TRIAGE
In Plan /
Quick Wins
HIGH Potential
IDEAS
On HOLD
BEST
IDEAS
Delivery
&Comms
Digital suggestion box
talk the CEO
CROWD
PRIORITISE IDEAS
CROWD
PRIORITISE IDEAS Exec
BEST IDEAS
approved for
delivery
Kill

Transforming Health in Leeds
We will be
Patient-centred
Fair
Collaborative
Accountable
Empowered
the best for
patient care
the best for
our people
the best for
research,
education &
innovation
the best at
integrated
care
the best for
financial
sustainability
Captured 28,000+ ideas, comments
and votes to define “The Leeds Way”.
The result = shared agreement on:
Our VALUES:
- how we want to work
Our VISION:
- what we want to work towards
(becoming the best Trust)

Lesson 1: You need the right conditions
SuccessAccess to
technology
Capability to
use
technology
Engagement
with issue
Engagement
with the
sponsoring
organisation
Motivating
contribution
Trust
Action and
Safety

Lesson 2: Campaign Design is Critical for Motivation
1.Pride.
2.Fun.
3.Impact.
4. Relationships.
5. ‘Tangible’
incentives.

Lesson 3: It can be disruptive
It’s hard to hide
poor performance

contributions
rank order
20:80
Lesson 4: Half your best ideas hide in the crowd
80:20
A small group will
make the most
contributions

contributions
rank order
50% 50%
Lesson 4: Half your best ideas hide in the crowd
Top rated ideas
come from
everywhere

Lesson 5: Faster change, more buy-in, less hassle
When people are
connected to judge ideas
on their merit not their
author – we deliver change
faster with more buy-in
and less hassle

Lesson 6: Questions are king
• Solution orientated questions
= best quality response
• Truly compelling questions
= more engaged audience
• Broad questions
= good for creating new visions
• Specific questions
= good for solving or understanding a challenge

Lesson 7: The mean is meaningless
– quality not quantity
• Campaign with manufacturer:
 5k people made 10k+ contributions
 challenge not solved
 they failed to engage the right audience
•Campaign with pharma
 2 people submitted one idea each
 20K+ people did not engage
 the two ideas combined to create a multi-
million dollar business

Appendix

Using Crowd-Sourcing
Crowdsourcing = the act of employing digital communication technology to engage
a large target audience (the crowd) to perform a task that would traditionally be
assigned to an individual or small team.
Examples of how crowd
sourcing is used:
Understand
Challenges
Define
Solutions
Manage and
Deliver Change
Engage
stakeholders to
aggregate and
use their ideas,
insight and
intelligence
Self Selected
Crowd
Understanding
crises or wide
spread problems.
Engaging
customers/suppliers in
broad feedback.
Monitoring delivery and
making real time
decisions.
Invited Crowd As above for
confidential issues
and deep customer
insight
Engaging a trusted
network in directed
open innovation and
strategy building
Create and leverage
motivated social networks
to deliver
Automatically
source and
aggregate data
Automated
"feeds"
Obtain the ‘pulse’ of
your brand/service
Learn what others think
you should do
Data feeds create
dynamic dashboards

Open Innovation

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