http://7connections.com/ultimatemarketingacademy/ We are excited to embark on this journey with you to make 2015 one of great success in your dental marketing activities!

1. The Ultimate Marketing Academy
Outline Programme for 2015
Month Morning Post-lunch Afternoon
The Ultimate Marketing Plan 2015 - overview
• Branding
• Permission marketing
• Lifecycle marketing
• The three legs of the marketing stool
• On-Line marketing deconstructed
• Word of Mouth marketing deconstructed
• Direct Marketing deconstructed
• The 7connections ROMI Template™
Focus on On-Line Marketing
• Your web site
• Google SEO & PPC
• Social SEO & PPC
• Your social media
• Your Lifecycle Marketing
• The 7connections Opportunity Analyser™
Focus on Word of Mouth Marketing
• the 7 secrets of effective WOM
Focus on Direct Marketing
• Advertising
• Print Media
• MagicBox™
• Broadcast media
• B2B Networking
• B2C Networking
• Your CSR programme
1. The Marmite Sessions - bar-stool coaching
with Chris Barrow and the 7connections
marketing team - direct feedback (from a place
of love) on what you are doing right and wrong
and what to do about it.
2. Your Marketing Action Plan (MAP) for the
coming quarter.
1. The Marmite Sessions - bar-stool coaching
with Chris Barrow and the 7connections
marketing team - direct feedback (from a place
of love) on what you are doing right and wrong
and what to do about it.
2. Your Marketing Action Plan (MAP) for the
coming quarter.
1. The Marmite Sessions - bar-stool coaching
with Chris Barrow and the 7connections
marketing team - direct feedback (from a place
of love) on what you are doing right and wrong
and what to do about it.
2. Your Marketing Action Plan (MAP) for the
coming quarter
1. The Marmite Sessions - bar-stool coaching
with Chris Barrow and the 7connections
marketing team - direct feedback (from a place
of love) on what you are doing right and wrong
and what to do about it.
2. Your Marketing Action Plan (MAP) for the
coming quarter
Expert guest speaker on
Marketing for small business
Expert guest speaker on
On-Line Marketing
Expert guest speaker on
Word of Mouth Marketing
Expert guest speaker on
direct marketing
24 January
25 April
25 July
17 October
L U N C H

2. What is ROMI?
RETURN ON MARKETING INVESTMENT
The purpose of ROMI is to measure the
degree to which spending on marketing
contributes to profits. Marketers are
under more and more pressure to show
a return on their activities.
What is an Academy?
A place of study or training in a
special field.
What is the 7c Ultimate
Marketing Academy 2015?
Bottom Line
Your Personalised 2015
Marketing Strategy, alongside
the knowledge and skills to
implement it in your practice,
will attract new patients, grow
sales and deliver a
remark-able experience
A one-year programme that teaches
you and your team a simple framework
to create systems that will attract new
patients, grow sales and deliver a
remark-able experience
4 quarterly meetings (Saturdays) in
London at which you will enjoy direct
training from market leaders, industry
experts and talented marketing
engineers
Digital support throughout the year via
email and online meetings to ensure
implementation and accountability to get
things done, as well as access to a library
of knowledge, ideas, templates and
tracking systems to measure ROMI
A discount on other 7connections
products and services during your
membership of the Academy
www.7connections.com
Call Phillippa
to book your place 01647 478145
Who's it for?
Principals
Business Managers
Marketing Managers
Practice Managers
YOUR INVESTMENT
£500 (+VAT) per month for 12 months
100% money back guarantee