Opportunities for Digital Excellence with a little help from Michelangelo presentation, delivered by Gavin Mallory of Cogapp at Digital: from Idea to Audience conference 9th March 2016. Organised by Royal Pavilion & Museums, Brighton & Hove. Funded by Arts Council England.

1. Digital: from Idea to Audience
Opportunities for Digital Excellence
with a little help from Michelangelo
Gavin Mallory
Head of Production
Cogapp
@Gavin_Mallory
Co-writer: @ChrisHow

2. Founded 1985
Based in Brighton
Technology, specialising working with cultural institutions

3. Work that is well-conceived and beautifully executed;
enriching the lives of the people who use it
and creating exceptional long-term value
for our clients.
cogapp.com

4. Today’s session
– Six top tips you can take into your
workplace
– Interactive
– Help you avoid being portrayed as a
donkey or having your skin ripped off

6. 1. Know why, not what you are doing

7. Balanced scorecard
– Internal
– Client
– Financial
– Learning and future

8. 2. Talk about your briefs
https://www.flickr.com/photos/joafa/2777545153/

9. Who wants to be a millionaire?

10. The launch of a project is the time to...
Evaluate and start to iterate
Do all the stuff you couldn’t do in the last few weeks
Celebrate with a party
Find the next project

11. A digital project is finished...
At launch
One year after launch
When your boss signs it off
Never

12. Google Analytics is...
For seeing how many people come to your website
For reporting to your boss
For improving your website
For data nerds

13. 3. Treat launch as the start

14. Thought experiment – think about this word
MAGNUM

15. 4. Show early and often

16. Cake
http://gggiraffe.blogspot.co.uk/2013/04/vegan-victoria-sponge-birthday-cake.html

17. Icing
http://www.foodnetwork.com/recipes/alton-brown/royal-icing-recipe.html#lightbox-recipe-video

18. 5. Cake and icing
http://ieatnicethings.wordpress.com/2011/09/22/raspberry-lemon-victoria-sponge/

19. Turtle Power
http://cakecentral.com/g/i/12235/a/13235

20. 6. Align to your organisational strategy
http://onboardly.com/wp-content/uploads/2013/06/strategy.jpg

21. Takeaways
1. Know why, not what you are doing
2. Talk about your briefs
3. Treat launch as the start
4. Show early and often
5. Cake and icing
6. Align to your organisational strategy

22. Thanks for listening
Gavin Mallory, Head of Production
@Gavin_Mallory
cogapp.com
@cogapp
For the slides go to slideshare.net/Cogapp