Innovation 2 hours - baker hughes

CREATING A CULTURE OF
INNOVATION
@The_Culture_Guy | www.thecultureguy.co.uk

Remembering…
The science…
Assessing culture…
About innovation…
Four steps...

Improve understanding of innvovation.
Build a culture of innovation.
Increase innovation capacity.
Talk to me.
Be open.

2007
Nokia 49.4%
Blackberry (RIM)
11.3%
(Canalys - March 2007)
2020
Apple 51.6%
Samsung
28.1%
Nokia 0.65%
(Stat Counter - November
2020)

INNOVATION (n):
Doing something new or in a new way
to create a step change in performance.
CREATIVITY (n):
BUSINESS INNOVATION (n):
to create a step change in performance
consistent with the company’s purpose

We take energy forward – making it safer,
cleaner,
and more efficient for people and the
planet.
From more efficient oilfield and turbomachinery
equipment
and services, to digital solutions, to carbon capture
and storage.

ONE BALL OF STRING
ONE ROLL OF TAPE
TWENTY STICKS
ONE MARSHMALLOW

STRATEGY
MARKETING
FINANCE
TECHNOLOGY
NO POLITICS
HIGH MORALE
HIGH PRODUCTIVITY
LOW STAFF TURNOVER

We take energy forward – making it safer,
cleaner,
and more efficient for people and the
planet.
COLLABORATE
LEAD
CARE
GROW

Management Style &
Leadership
Resources
Corporate Strategy
Organisational Structure
Technology
Employees
Knowledge Management
Innovation Process
ORGANISATIONAL
CULTURE

Management Style &
Leadership
Resources
Organisational
Structure
Corporate Strategy
TechnologyEmployees
Knowledge
Management
Innovation
Process
Organisational
Culture
5
10

VS
Stress predictability above all. Constantly worry about costs and count everything that
can be counted, and do it as often as possible. Demand guarantees of success. Don’t
credit people with exceeding their targets because that would just undermine planning.
Ground work in accountability to organisational goals, define the what,
but not the how and allow leeway to experiment. Create focus without
needing control.

VS
Create a monopoly on new idea particularly from below, because it’s new, and because
it’s from below. After all, if the idea were any good, we at the top would have thought of
it already.
Built trust for idea creation and decision making. You never know who is going to ask a
question or have an idea that unlocks an avenue of innovation. They may not be able to
execute without help. Thinking differently can happen anywhere. Encourage new ideas
from everyone.

VS
Be secretive and be suspicious. Don't share anything. No one can be trusted. Keep
secrets locked up tight. Your success depends on you being the genius inventor.
Cultivate relationships particularly across disciplines. Generate opportunities to learn
and share with people outside your area of expertise.

VS
Invoke history. If a new idea comes up for discussion, find a precedent in a an earlier idea
that didn’t work, remind everyone of that bad past experience. Those who have been
around a long time know that we tried it before, so it won’t work this time either. The
past is prologue but not necessarily precedent.
Remove barriers, break the rules, break the laws (of physics). We are building tomorrow,
not yesterday. To do that we need to change the rules and push the boundaries. Don't be
afraid to do that.

VS
Public and forceful critique too early. Encourage cut-throat competition because that
breeds excellence. Get groups to critique and challenge each other’s proposals,
preferably in public forums, and then declare winners and losers.
Foster inquisitive conflict. Look for improvements, not critiques. Encourage collaboration
toward common goals. When done well this creates robust and solid innovation rather
than flimsy creativity - you need to signal - green housing etc).

VS
Keep people really busy. If people seem to have free time, then we are not getting value
from them so load them with more work.
Make time for innovation. Leave some slack for experimentation and thinking without
boundaries, whether spare time or seed money.

VS
Remember, that you got where you are today because you are the expert and you know
everything there is to know about this business. No one could possibly have a better
idea.
Be stupid and little weird. Asking the right questions solves problems, creates new
learning and ultimately builds innovation. By not knowing everything, you are able to
look in unusual places for answers.

VS
Defending your position. You were right before, you'll be right for ever. AS long as you
keep doing what you've always done, no one can stop you.
There is no standing still. To grow and stay at the top you need to play offense. You have continue
to create. The world moves on fast. New thinks need learning, old things need relearning.
Sometimes the playing field moves and they take the ball with them.

VS
Punish failure as it motivates perfection. Blame problems on the incompetent people
below, their weak skills and poor work ethic. Complain about the low quality of the talent
pool.
Make mistakes. Don't aim for perfection, aim for progress. Understand you that you win
or you learn. There is nothing wrong with paying for training. (Set an expected success
rate 70%, expect and leave room for failure).

Choose the Problem.
Create possibilities.
Select, test and iterate.
Unpack, reframe,
repack.

what are
you saying?
random
stranger
observe &
transfer

break the
rules
random
image
That’s
impossible
mental
benchmarking

@The_Culture_Guy
+44 (0) 20 7193 6127
https://thecultureguy.co.uk/feedbac
k
https://thecultureguy.co.uk/bh

Innovation 2 hours - baker hughes

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