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[object Object],[object Object],DFID  RESEARCH STRATEGY
THE MYSTERY  OF GETTING RESEARCH INTO USE…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],COMMUNICATING RESEARCH ESSENTIAL TO UPTAKE
RESEARCH PROGRAMMES REQUIRED TO.. ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TEN GUIDING PRINCIPLES FOR  EFFECTIVE RESEARCH COMMUNICATION
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1.  START WITH A BASELINE AND SET REALISTIC TARGETS If you don’t know where you started your journey, how can you tell how far you’ve travelled?
2.  ENGAGE DIFFERENT STAKEHOLDERS EARLY ON ,[object Object],[object Object],[object Object],[object Object]
3.  FIND THE HUMAN STORY WITHIN YOUR RESEARCH  An extra 10,000 young girls into schools VS 5.7% increased expenditure on education If Tanzania could collect taxes more efficiently it wouldn’t need any aid money VS Need for fiscal reform
[object Object],[object Object],[object Object],4.  WORK WITH DIFFERENT FORMS OF MEDIA
5.  BE CREATIVE IN THE WAY YOU SHOW YOUR DATA SCIENCE RESEARCH POPULATION
6.  RECOGNISE RELUCTANT RESEARCHERS ,[object Object],[object Object],[object Object]
7. USE INFORMATION INTERMEDIARIES ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],8.  PIGGYBACK NEWSWORTHY EVENTS

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Lessons from DFID, Mombasa Workshop, 2010

  • 1.
  • 2. THE MYSTERY OF GETTING RESEARCH INTO USE…
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. 3. FIND THE HUMAN STORY WITHIN YOUR RESEARCH An extra 10,000 young girls into schools VS 5.7% increased expenditure on education If Tanzania could collect taxes more efficiently it wouldn’t need any aid money VS Need for fiscal reform
  • 9.
  • 10. 5. BE CREATIVE IN THE WAY YOU SHOW YOUR DATA SCIENCE RESEARCH POPULATION
  • 11.
  • 12.
  • 13.

Editor's Notes

  1. TWITTER Britney Spears has largest following >5m vs Obama 4.1 BUT Duncan Green Oxfam has 50,000??? And therefore an audience. Journalists follow lead tweets.