Presentation for Kingston Publishing Conference 2010: Self-publishing Presentation delivered by Anna Lewis

1. SELF PUBLISHING SERVICES

2. Why self publish? Be entrepreneurial

3. Why self publish? Be a rock star

5. How to self-publish Do it all from scratch Get help with the tricky bits Pay someone else to do it

6. Buying software Typesetting Cover design Finding printers Setting up your files Registering with Nielsen Setting up distribution Doing it all from scratch(becoming a publishing company)

7. Getting help with the tricky bits Access tools which make it easier and less expensive to publish Link you in to distribution options You spend time or money on the areas that are most important/where you need more help You need to learn or improve on some skills

8. Getting help with the tricky bits How to make the most of this option (four relatively small things that will make a big difference) Learn to use MS Word Look inside a book Look at a book Be flexible

9. Pay someone else to do it Pay between £800 and £12,000 You don’t need to learn any new skills Limited control

10. How do you choose?

11. Don’t forget the marketing It’s hard for people to buy something that they don’t know exists. Using some services will make marketing easier Experiment with blogging platforms Investigate twitter

12. Think of the Digital Future Take advantage of the increase in digital books How can you reach your audience? Beware of the hype

13. Key points Think about what is right for you (time vs. enthusiasm vs. money) Try out a few services Don’t forget the marketing Don’t trust Jim

14. Get in touch Anna Lewis anna@completelynovel.com Twitter: @anna_cn www.completelynovel.com