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Voraussetzungen erfolgreicher App-Entwicklungsprojekte

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Dr. Hubert Weid, Geschäftsführer mobivention GmbH

Veranstaltung: M-Days 2013
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/

Publié dans : Technologie
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Voraussetzungen erfolgreicher App-Entwicklungsprojekte

  1. 1. Voraussetzungen erfolgreicherApp-EntwicklungsprojekteM-Days 2013 Voraussetzungen für App-Entwicklungsprojekte Dr. Hubert Weid M-Days 2013
  2. 2. Voraussetzungen erfolgreicher App-Entwicklungsprojekte1. mobivention in Kürze2. Planung, Planung, Planung3. Rapid Prototyping4. Stufenweise Entwicklung mit mehrfachen Feedback-Schleifen5. Pre- und Post-Release Marketing-Aktivitäten6. mobivention als Kooperationspartner Voraussetzungen für App-Entwicklungsprojekte Dr. Hubert Weid M-Days 2013
  3. 3. 1. mobivention in Kürze Gründung in 2003 als MEF Mobile Entertainment Factory GmbH. Ausweitung der Aktivitäten auf Apps bereits 2004 Das Leistungsspektrum umfasst einen Full-Service mit folgenden Bestandteilen: Beratung Konzeptionierung Ideenentwicklung und UI Design Technische Kommunikation Entwicklung und Vermarktung Rund 30 Mitarbeiter arbeiten vorwiegend für Agenturen, Markenartikler und Industrieunternehmen. Voraussetzungen für App-Entwicklungsprojekte Dr. Hubert Weid M-Days 2013
  4. 4. 2. Planung, Planung, Planung Ideengenerierung Konzeption Definition Funktionsumfang Entscheidung Betriebssysteme und Endgeräte Festlegung Referenzgeräte Projektorganisation und Tools Prototypverteilung und Testing Voraussetzungen für App-Entwicklungsprojekte Dr. Hubert Weid M-Days 2013
  5. 5. 3. Rapid Prototyping „No Surprise“ Policy Transparenz bei den einzelnen Entwicklungsschritten: Finale Design Grafik Prototyp Version Feedback Umsetzung UI-Design als Click-Dummy „Screenweise“ Prototypentwicklung Nutzung entsprechender Tools; z.B. Blueprint aus Apple Appstore Voraussetzungen für App-Entwicklungsprojekte Dr. Hubert Weid M-Days 2013
  6. 6. 4. Stufenweise Entwicklung Entwicklungsschritte UI Design UI-Design Grafik Erstellung App Prototyp Grafik o Erstellung Tests Erstellung o Entwicklung o Testing o Abstimmung mit Kunde App Prototyp Finale Version der App o Portierung o Testing Finale Version o Abstimmung mit Kunde Voraussetzungen für App-Entwicklungsprojekte Dr. Hubert Weid M-Days 2013
  7. 7. 5. Pre- und Post Release Marketing Promotional Banner App Beschreibung, Keywords, Kategorien Pre-Launch optimieren Aktivitäten Pre-Launch Publicity App Landing Page PR & App Release Kommunikation Video App Demo Werbekampagnen Web und Mobile Post-Launch Social Media Präsenz und Boost Kampagne Aktivitäten App Giveaway Promo Kampagne App Reviews Top 100 Kampagne Voraussetzungen für App-Entwicklungsprojekte Dr. Hubert Weid M-Days 2013
  8. 8. 6. mobivention als Kooperationspartner Erfahrung: Entwicklung von mehr als 100 erfolgreichen mobilen Applikationen seit 2004 Know-how: Umfassendes Know-how durch Entwicklungen im Kundenauftrag sowie eigener Entwicklungsprojekte USPs: Flexibles Full-Service Angebot – wir richten uns nach den Anforderungen / Voraussetzungen des Kunden Unser Anspruch ist Ihr Erfolg und Ihre Zufriedenheit Wir lassen Sie auch nach Projektabnahme nicht alleine Projektdurchführung durch erfahrene Mitarbeiter am Standort Deutschland Voraussetzungen für App-Entwicklungsprojekte Dr. Hubert Weid M-Days 2013
  9. 9. mobivention GmbH Gottfried-Hagen-Str. 24 51105 Köln Deutschland www.mobivention.com Dr. Hubert Weid Geschäftsführer Tel.: +49 (221) 677 811-10Mail: hweid@mobivention.com Voraussetzungen für App-Entwicklungsprojekte Dr. Hubert Weid M-Days 2013

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