Listen to the full episode of Unlock People’s Potential with Will Woodward: https://www.contriber.com/innovation-will-woodward/ Brainstorming is the most popular creativity technique. But it doesn’t often work effectively because nobody is clear on its structure. Here are some challenges that limit your team’s creativity: creative meetings go off-topic, criticism emerges, ideas are not treated equally, your team stop being creative after getting the first implementable idea, and your creative meeting has no structure. We met with innovation expert Will Woodward. He’s the founder of Deliberate Innovation, an organization that helps companies to have a larger amount of high-quality creative ideas. Will Woodward told us about the techniques he uses to coach teams and help them understand more about how to run brainstorming sessions. Dig into the presentation to learn more from Will Woodward’s advice on overcoming the obstacles that limit your team’s creativity. Listen to the full episode of Unlock People’s Potential with Will Woodward: https://www.contriber.com/innovation-will-woodward/