Magento Community & Enterprise: De voordelen voor jouw webshop
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Presentatie Kathleen Claes van Magento Benelux - Copernica Magento seminar - vrijdag 7 juni 2013
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Magento Community & Enterprise: De voordelen voor jouw webshop
- 3. What’s your eCommerce story?
- 4. What You Should Expect from an eCommerce Platform • Custom design to support your brand • Support large or complex product catalog • Content Management System – you manage the day-to-day updates • Integration with existing business systems • Extensive search and navigation capabilities • Built-in marketing campaigns • Scalable platform • Multiple payment options, multi-national, performance
- 8. Magento Enterprise Features Product Catalog Easy-to-use, Permission Based Admin Panel Security & Standards Compliance Marketing Tools Infrastructure & Back-end Integration Consumer Experience & Design Performance
- 9. Untamed Creativity with Magento
- 10. Managing the Product Catalog • Easy to use admin tools – Content Management System • No technical knowledge necessary • Version Control – Attribute Management – Personalized content based on user profiles – Content staging - merge to the live site on-demand or scheduled – Admin controls of publishing privileges
- 11. Marketing Tools • Turn browsers to buyers – Promotions – Product Suggestions – Consumer Generated Product Reviews and Ratings – Upsell and Cross-sell Tools – Email marketing
- 13. Customer Engagement • Targeted marketing campaigns • Promotions • Wish Lists and Gift Registries • Loyalty and Rewards Points programs
- 14. Customer Loyalty Features at Work – B2C
- 15. Customer Loyalty Features at Work – B2B
- 17. Taking Full Advantage of Magento • Private Sales/Flash Sales • Product and catalog management • Back-end integration • Innovative customization • Order per SKU
- 18. Seamless Integration Back-office Integration and Infrastructure Support – Admin Capabilities • Track and Review Admin Actions • User Friendly Admin Dashboard – Integration with Third-party Applications • ERP • CRM – Reporting and Analytics
- 19. • Performance Features – Full Page Caching for All Users – Caching of Content for Category, Product and CMS Pages – Solr Search – PHP Accelerator – indexing model with partial reindexing – Order Archiving • Security / Compliance – PA-DSS Compliant • Aids Merchants in Achieving PCI Compliance • Strong Data Encryption Performance and Security – The Dynamic Duo
- 20. Scalable Performance Over 1,000 Orders per HourOver 1,000 Orders per Hour Over 10,000 SkusOver 10,000 Skus 1 Million page views/day1 Million page views/day 1,000,000 unique SKUS1,000,000 unique SKUS 5,000 orders/day5,000 orders/day
- 21. The Latest Magento Enterprise Performance data 65% average improvement in page load times With same hardware : 33% more orders, 31% more page views, serving 2.5X more orders than 1.12 Same traffic : 84% faster browsing than 1.12 53% Faster full re-indexing of a 500K catalogue Price changes propagate 33X Faster Newly added product shows up in 16 min instead of 85 min (5X faster) Re-indexes only modified products. From hours to seconds. Newly added products show up instantly instead of 12 minutes later Indexing improved by 8X across multiple indexers
- 22. Multiple Sites with One Instance Magento Flexibility • B2B with B2C • Multi-brand / multi-sites • Special VIP sites •Multi-national sites (localized language/currency)
- 23. Join merchants from around the world and experience of the power of Magento Enterprise for your business.
- 24. Magento Training eCommerce with Magento Learn how to leverage eCommerce to enhance your business. This class is specifically designed for merchants . After attending this class you will be able to: • Recognize and understand the state of eCommerce and trends for the future • Analyze, plan and design your Magento site based on your specific requirements • Leverage the many features included in the Magento platform to attract consumers, increase conversion rates, grow revenue, foster customer satisfaction and maximize the return on your Magento investment. Online, instructor-led course (4 two-hour sessions) $950 valueGive your business card to me and you’ll be entered to win a free “eCommerce with Magento” class
Notes de l'éditeur
- Greeting. Thanks for coming, etc. Magento has a clear mission: to be the eCommerce platform for growth. We enable merchant success by giving you what you need to you to run your online business your way. We pursue this mission by • developing flexible products that meet the needs of merchants • focusing on meeting customer needs through innovation • partnering with world-class solution providers for implementation • actively engaging with the community for third party extensions and applications At the center of all that we do – merchant success. None of us – Magento, our Solution, Industry and Hosting Partners - are anything without the success of our merchants.
- Engage the audience. Ask by a raise of hands who they are and what type of eCommerce presence they have today. This will give you an idea of areas you may want to emphasize or let them know that you can discuss separately. Merchants come to us with a variety online situations: Website – informative only, no eCommerce Simple shopping cart Proprietary or home grown online store Magento Community site
- These are some of the most common requirements merchants have their online store – whether with Magento or not. What’s great about my job is that I get to tell them that Magento can do it all – and more.
- To help address the challenges facing online merchants we offer our open source eCommerce platform which is the foundation for all of our products. Magento Enterprise is our flagship commercial offering, and the cornerstone of our business. We’ll focus on Enterprise during out presentation today. Magento Mobile offers mobile web or native apps for the iPhone, iPad and Android devices. And in March of last year, we introduced Magento Go, our SaaS solution for very small businesses.
- At the heart of our company and our growth are great products, great people and an amazing community - all with the goal of helping you be successful in eCommerce with Magento. An extremely supportive and active community of eCommerce experts and enthusiasts is always using , testing and experimenting with the Magento source code (called the Magento Community software ) providing excellent feedback for advancements that we then consider for Magento Enterprise A network of 400 Solution Partners worldwide serve as the experts that can create exactly what you want for your online store. We’re very fortunate to have __________ hosting this event tonight. If you’re looking for a company to implement your online store – your in very good hands with _________. Additionally, many Magento implementations are made that much better with the integration of third party tools and applications from Industry partners such as payment processors, order management software, personalization, site search solutions and much more. Our Solution Partners can easily integrate these great tools with your Magento store. We have 90 partners today and thousands of independent developers creating software for Magento. We also have strategic relationships with several hosting companies. Our goal is to help you develop a thriving, profitable online business. While the core of our vision may be our products – our partners help make your success a reality.
- I’m going to spend the rest of my time here giving you a very high level overview of Magento Enterprise. In the time allotted I will only be able to touch on a few of the most popular features of Magento Enterprise but anyone who is interested in getting more in-depth information on the product should contact me or PARTNER directly. This is our leading commercial solution, and the offering that has been such a disruptive force in the market, providing a robust, supported, enterprise–class eCommerce solution at a price that makes it accessible to businesses of every size. Our sales were up 60% last year and our merchant base doubled.
- In developing Magento we leverage our thorough understanding of how an eCommerce business works and what it needs to succeed. Magento Enterprise is designed so that companies can have complete control over the look and feel of their site ; they can easily integrate their online store front with their backend business processes ; and there are extensive marketing and sales features . Enterprise features include things like customer targeted and rule-based promotions, integrated email marketing, performance enhancements like full-page caching and Solr Search and sales boosters like persistent shopping, automated emails to reduce cart abandonment, gift options and a number of desirable admin controls. We also provide an easy-to-use content management system that enables the creation of custom Landing Pages, personalized content based on user profiles and content staging capabilities that requires no IT involvement or development knowledge.
- NOTE: THIS SLIDE IS AN AUTO BUILD WITH SEVERAL EXAMPLES. CLICK TO START Enterprise is extremely flexible and completely customizable . Here are a few examples of what some have done to uniquely brand their store. Your business is unique – your online store should be too .
- Magento makes it easy to manage your product catalog . Anyone can learn to manage the catalog and Magento provides admin controls over publishing privileges for quality control . We provide an easy-to-use content management system that enables the creation of custom Landing Pages, personalized content based on user profiles and content staging capabilities that require no IT involvement or development knowledge. We offer free ondemand training for people to easily learn how to work with the product catalog.
- Marketing Tools is quite broad and actually encompasses a large number of features including the ability to integrate Search Engine Optimization and Search Engine Marketing capabilities (getting customers to you) plus Marketing tools that help turn browsers to buyers such as: Promotions Product suggestions Consumer generated product reviews and ratings Upsell and cross-sell tools And so much more! On this site we see that the merchant provides cross sell and product reviews right on the product page to not only help the consumer make a decision but to also help increase the average order value.
- Here ’s a great example of how Toms shoes uses upsell and cross sell techniques throughout the shopping experience to increase conversion rates and revenue. Toms doesn’t just show the customer what they came to find – they present the customer with an added selection of products based on the consumers behavior and shopping patterns . Upsell and cross-sell tools such as these not only help increase the size of the order but they also increase brand loyalty and these features are available with Magento out-of-the-box.
- Once you begin building your online clientele you want to make sure to turn them in to loyal, repeat customers . Magento Enterprise helps you do this with the ability to customize campaigns for target customer segments; employ loyalty and rewards points programs and encourage friends and families to shop with wish lists and gift registries.
- When Fun4Kids was upgraded to Enterprise they implemented a reward point system , letting customers obtain points to generate discounts on further purchases – helping to increase repeat business . Magento Enterprise also enabled Fun4Kids to enhance their up-sell and cross-sell capabilities so they always present consumers with additional options and choice s. They also provide the ability for consumers to submit product reviews , which helps increase customer engagement and utilizes the best sales tool – word-of-mouth recommendations. As an added benefit Magento supports the ability to convert loyalty points at different rates for different customer groups. So for example…VIPs can convert points at a faster rate than other customers. Or perhaps you want wholesalers to convert in a different manner than consumers. We support options that fit your business and your customers.
- In this example the PaperMill offers loyalty points at different rates for different customers and partner types and purchase quantities.
- Furniture retailer BluDot has used Magento Enterprise to create their highly customized furniture ordering system . Blu Dot’s product catalog is completely integrated with Magento and their back-end ERP system to handle all site updates and orders in real-time . This was a distinctly complex endeavor because each component of Blu Dot’s modular furniture is treated as a separate item. For example, each door color for a cabinet has to be treated individually. Each cabinet is a composite of unique items. This “composite product” functionality is another out-of-the-box feature of Magento Enterprise.
- Private sales site, Exclusively. In, manages a complex multi-vendor environment with Magento’s built-in levels of administrative control and strong backend integration. Magento also has built-in features specifically designed for private sales sites. As a private sales site Exclusively. In is constantly adding new vendors and products ; sometimes up to dozens each day and they have a wide breadth of products – clothing, jewelry, travel, home décor and more. Their heavily customized Magento Enterprise site allows administrators to add vendors and their products on a constant basis . They are able to manage all backend processing including reporting, payments, returns and real-time inventory management within Magento . The system relies on a barcode application that uses product photos to ensure the correct items are picked for orders , and it integrates seamlessly with a unique ERP system. This is a complicated environment that Magento made possible .
- Infrastructure While many of the Magento Enterprise capabilities are important elements in sales and customer satisfaction, it is equally important that your back-office operations are well integrated with your sales operations . There are a number of admin capabilities that will enhance your ability to create and manage sites. You are able to track and review administrator actions and restrict access roles to specific stores. And of significant importance to many of our customers is the ability to easily integrate Magento Enterprise with third party ERP and CRM systems . We often hear that one of the main reasons customers and partners choose Magento is the flexibility and ease with which the Magento installation can be integrated with backoffice applications.
- Performance: Enterprise SEO integration capabilities can help you get people to your store and then highly tuned page performance will help ensure their experience is satisfying. Enterprise supports full page caching for all users, which means once a customer visits your site Enterprise can cache the contents of an entire page. For example: the homepage is typically accessed most frequently and full-page caching allows the web server to significantly increase the performance for this page. Bandwidth is therefore not effected by frequent visitors and thus maximum performance is maintainted for customers. The Enterprise architecture is designed to support thousands - tens of thousands - of transactions per hour. Security/Compliance When it comes to transferring customer data – especially payment data – strong security is a must – for your business and for your customers ’ peace of mind. Magento Enterprise is PA-DSS compliant platform and supports strong data encryption.
- NOTE: THIS SLIDE BUILDS FOR EACH EXAMPLE. There are several metrics commonly used to describe performance of online stores – page views per second; orders per hour or day and concurrent site visitors. Enterprise scales well even with sites that have large catalog sizes. Some of our customers have catalogs as large as several million products. With Magento’s full page caching all static elements are cached while dynamic elements are cached separately so that product information like price and availability can be updated without a negative impact on performance . Some examples of performance include (click) Toms with over 1,000 orders / hour (click) Harbor Freight with about 1Million page views / day and 1Million SKUs and 5,000 orders /day (click) Lockerz – a flash sales site which has dramatic peaks in page views and orders depending on when sales are happening – Magento can scale to handle these peak loads Magento is publishing a white paper that details optimal configurations for performance. In one example using a setup with two web nodes and one database server, Magento Enterprise is supporting 4,300 requests per second and more than half a million orders per day. if you configure Magento correctly, it will scale and it will perform.
- We are always working on improvements and enhancements to Magento Enterprise. Enterprise customers receive 2 maintenance and 2 major releases of the platform each year. You can choose whether to take advantage of these new updates and enhancements but the point is that we are always making the latest capabilities available keeping Magento merchants at the forefront of eCommerce technology. Our latest release, Enterprise 1.12, includes these new features automatically generated coupon codes, backup and rollback, EU compliance, Rest APIs and more . On top of that, we’ve built in a number of additional revenue-generating features. These features enable merchants to create a more personalized shopping experience for their customers. One example is our new Visitor Segmentation functionality. For some time, merchants using Enterprise have been able to create customer segments. This feature is incredibly valuable for customizing promotional offers and other content based on the specific buying habits of each segment. With version 1.12, we’re expanding our segmentation capabilities to include visitors: people who have not previously made a purchase or registered on your website. Our improved segmentation tools let merchants identify visitors and target them with personalized promotions or coupons based on what products they have viewed or placed in their shopping carts. So merchants now have the visibility they need to effectively target everyone who visits their site.
- With one Magento Enterprise license you can create multiple independent sites . Many companies have multiple brands that they manage separately. Magento allows you to create customized sites for each brand with one Magento instance. The nice things is that all of the backend integration is done just once and integrated for all sites. There are many examples of what can be done with multi-site instances. Ten Thousand Villages has 70 brick-n-mortar stores around the country each with their own online “storefront” supported from the primary online store all on one Magento Enterprise instance. Another nice example of what can be done with multi-sites is incorporating a B2B site with a B2C. We have a number of retail merchants who manage their distribution channel with a B2B site that can be tightly integrated with their B2C site in regards to managing the back-end for tracking inventory, for accounting purposes and more.