Online, first impressions count. When landing on your website, customers take just seconds to decide whether to look around or hit the ‘back’ button, returning to the search engine and jumping to your competitor’s site. If your website is badly designed, poorly worded or just plain confusing, it could be losing you money.
This short seminar will help you to make your website work harder for your business. User experience expert, Barnie Mills from Crafted will explore what makes a successful website, helping you to boost enquiries and improve online sales. Looking at design and content , the session will outline helpful tweaks to boost the performance of your existing site and the considerations for creating one from scratch.
2. Barnie Mills
Head of Design
verb [ with obj ]
exercise skill in making (something):
he crafted the chair lovingly | (as adj. crafted) :
a beautifully crafted object.
3. What the next 35 minutes are about
• Using design to engage users and increase site conversion
• Quite a lot of common sense
• Some tools to check the results
• Hopefully, a way to remember everything…
4.
5. • Somewhere easy to find and to get to
• Somewhere that your date will be comfortable with
• Somewhere that suits the occasion
1. Choose a venue
6. Where are they from?
Where they come from should dictate where they go?
Source Medium
Google organic/cpc/referral
Bing organic/cpc
Facebook referral
Google shopping cpc
Yahoo organic/referral
Outlook direct
7. The homepage
(Arranging to meet under the clock at Waterloo Station)
• Easy to offer a wide range of options
• Expectation is not as clearly defined
• Harder to plan in advance
Image by Elliott Brown “ell-r-brown” (Flickr)
8. Landing pages
(Arranging to meet at the cinema)
• Expectation is predefined
• We have a much better idea
of what is going to happen
Photo: ScypaxPictures, www.flickr.com
16. No, you can’t just ignore it!
20% of adults
own a tablet
Mobile Operators
Association (MOA) and
YouGov
Over half of
Britain owns
a smartphone
(Ofcom)
17. • People form an opinion of others within 30 seconds
• First impressions are hard to reverse!
3. Make a good first impression
18. Online it is even more important…
The average
time spent on
a webpage is
25
seconds
On average,
visitors only
read around
20%
of content
One in five
visitors leave
a site within
5
seconds
21. Am I in the right place?
• Is the core message obvious?
• Can I see a reference to
what I’m looking for?
22. Am I interested?
• Does it meet my expectations
at first glance?
• Do I care / empathise in any way?
23. Do I trust you?
• Is the site well presented
• Does the site look professional
• Can I see any evidence that the
site is trustworthy?
Image by Tattoo_Lover “tattoos-nu” (Flickr)
24. What next?
• Is there a clear call to action?
• Is there an obvious way
to explore the site further?
56. Responsive web design
• Adapts to suit screen size
• Agnostic to device (in the most part)
• A single site to maintain
• A single set of analytics
• Google recommends responsive for mobile
88. A time and a place for innovation
• Don’t re-invent the wheel
• Be consistent in your approach
• Avoid the ‘awkward handshake!’
Image by Grant Mitchell “anachronism_uk” (Flickr)
89. • It’s difficult to regain lost trust
• Long term relationships reap greater reward
• Always keep trying to improve
• Sometimes a surprise is good
5. You can just as easily lose trust
108. Blind date
1. Choose a venue
2. Turn up on time
3. Make a good first impression
4. Build trust, through conversation
5. Remember, it’s very easy to lose trust!