In 2015 export of kitchen furniture from Italy grew by 10%; flows were mostly directed to other European countries (63% of the total). Scavolini was the top exporter. via https://www.worldfurnitureonline.com/PDFres/WFR70-2016june/#p=34

1. www.worldfurnitureonline.com
FOCUS
MARKETS
KITCHEN & BATHROOM
34 June 2016 • WF
n 2015 the value of kitchen furniture pro-
duction in Italy finally stopped the down-
ward trend that had characterized the pre-
vious four years, marking a growth of +3.3%
compared to 2014. First impressions collect-
ed from the leading kitchen furniture manufac-
turers in Italy give hope to a confirmation of
growth also for 2016. Exports, worth Eur 723
million in 2015, with a growth rate of +10.1%
on the previous year, account for 32.6% of the
whole kitchen furniture production.
Imports achieved consolidated values in
THE KITCHEN
FURNITURE MARKET
IN ITALY
I
2014, resulting in a trade surplus
of Eur 683 million during 2015. In
Italy sales of kitchens in 2015
recorded a value of Eur 1,537 mil-
lion at factory prices, a slight
increase (+0.4%) on the previous
year.
Compared to 2014, sales of low-
price kitchens are still growing, as
well as sales of upper-end price
and luxury kitchens, while the
middle and middle-low price
kitchens are losing some percent-
age shares.
The majority of exports is directed
to the European countries,
although their overall share
decreased from 76.5% in 2010 to
62.7% in 2015. In the five years
examined, the average rate of
growth of exports directed to
European countries grew on
average by +0.2% per annum.
Exports of kitchens directed to
America recorded a far greater
growth rate, mainly those direct-
ed to the United States, that, with
an increase of +71.6% in 2015, confirmed to
be the second target market for Italian
kitchens, very close to France. Exports to the
United States recorded an average annual
growth rate in the last five years amounting to
32.5%. Exports to the second largest country
in North America, Canada, recorded +26.2%
in 2015 over 2014 and +20.2% average annu-
al rate in five years. North America accounted
for almost 15% of total exports of kitchens.
The growth was driven by Lube, Veneta
Cucine, Arredo 3 (last 5 years, in terms of
weight in the market), and Stosa.
Scavolini is still "the most loved kitchen by
Italians", as well as the first kitchen manufac-
turer in absolute terms, but supremacy is
more clear in the top and middle-high end of
the market. In luxury range, Boffi ranks first
abroad, Dada and Varenna in the Italian mar-
ket.
Scavolini is the leading Italian exporter of
kitchen furniture.
Veneta Cucine (mid end) and Boffi (luxury)
are growing fast.
Regional differences do not matter much,
although Arredo 3 sells more in North Italy,
Varenna in the Northwest, Cesar in the
Northeast, Stosa in the Centre-South, Turi
and Colombini in the South.
An awakening of profitability will take at least
another year: average EBITDA of around 4%.
by Elio Siracusa
CSIL
Veneta Cucine. Lounge kitchen in oak and white fenix.
Booth Arclinea at Eurocucina 2016.