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JOHN CHAMBERS
CHAIRMAN AND CEO OF CISCO
COMMUNICATION
TAKEAWAYS
FROM LEADERS
Curly Films Storytelling Office
IT´S NOT MAGIC.
IT´S WORK.
John Chambers has been the Executive CEO of Cisco for the last
20 years. When John joined the c...
TACKLE
PERSONAL
CHALLENGES
Even right now, when I
talk about dyslexia, my
hands sweat.
1
LEARNING DISABILITIES
STAY WITH YOU THROUGHOUT YOUR ENTIRE LIFE.
John was a good student, but struggled in language, partl...
TELL A
RELATABLE
STORY
What gets companies in
trouble is to be too far
away from customers.
2
Customer-centric stories enhance the leader´s
communication and shape the vision your company wants
to convey. The story i...
DEVELOP A
PERSONAL
STYLE
Don´t try to be someone
you´re not.
3
AUTHENTICITY
DEMANDS PREPARATION.
Embrace your personal style, own your quirks
andtwistsanddevelopyourpresentationskills
t...
We care so much about how well we serve
our customers that we’re holding executives
accountable for how well they perform ...
THE MOST IMPORTANT
THING
I´VE LEARNED IS THAT
EVERYONE HAS
AN INDIVIDUAL
COMMUNICATION
STYLE.
BECOME
THE AUTHOR
OF THE FUTURE
Make the change before
it´s obvious to others.
4
THINK EXPONENTIALLY,
NOT LINEARLY.The best leaders aren´t afraid to be bold. They paint a vision
to where their industry i...
YOU´VE GOT TO BE ABLE
TO SEE AROUND CORNERS, 	
BUT YOU ALSO HAVE TO
SEE WHEN THERE´S AN
INFLECTION POINT THAT
WILL COMPLET...
Cisco sells hardware that we cannot see .
Routers and switches that link networks
and direct traffic over the Internet.
Bu...
I don´t go down the path of routers and switches.
It´s all about job creation, inclusion , a new generation
of education a...
DISRUPT OR BE DISRUPTED.
Just because you won the last information age, it doesn´t
mean you´ll win on this one.
Radical ch...
SET THE
BENCHMARK
FOR QUALITY
5
Tell me 3 things Cisco
could be doing better.
CONNECTION IS WHAT PEOPLE WANT. SIMPLIFY.
DON´T LET POWERPOINT OVERWHELM YOUR STORY.
STORYTELLING
FOR LEADERS
Cisco´s case study is part of our custom executive education in Storytelling and Business Narrati...
WE ARE A STORYTELLING OFFICE
We love our job and we love to work with clients who
challenge us to tell amazing stories.
CO...
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Great Speakers Make Better Leaders - 5 Communication Lessons from John Chambers, CEO of Cisco

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It´s not magic. It´s work. John Chambers is today one of the most prolific, compelling and charismatic speakers on business stage, well known for connecting emotionally with employees, customers and investors. His speeches, body language, stamina and visual content have become a benchmark in communication and presentation skills not only at Cisco, but on corporate stages worldwide. How does he do it ?

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Great Speakers Make Better Leaders - 5 Communication Lessons from John Chambers, CEO of Cisco

  1. 1. JOHN CHAMBERS CHAIRMAN AND CEO OF CISCO COMMUNICATION TAKEAWAYS FROM LEADERS Curly Films Storytelling Office
  2. 2. IT´S NOT MAGIC. IT´S WORK. John Chambers has been the Executive CEO of Cisco for the last 20 years. When John joined the company, Cisco was making $ 70 million in sales. Today, sales are about $ 48 billion. GREAT SPEAKERS MAKE BETTER LEADERS. John Chambers is today one of the most prolific, compelling and charismatic speakers on business stage, well known for connecting emotionally with employees, customers and investors. His speeches, body language, stamina and visual content have become a benchmark in communication and presentation skills not only at Cisco, but on corporate stages worldwide. How does he do it ?
  3. 3. TACKLE PERSONAL CHALLENGES Even right now, when I talk about dyslexia, my hands sweat. 1
  4. 4. LEARNING DISABILITIES STAY WITH YOU THROUGHOUT YOUR ENTIRE LIFE. John was a good student, but struggled in language, partly because he suffered from dyslexia. Initially as a marketing manager at IBM and 10 years later as the President and CEO of Cisco, he developed a Spartan work ethic, focusing extra hard on his communication skills and becoming obsessed with the idea of shaping himself into a pristine communicator. His disability forced him to prepare his presentations more thoroughly than most speakers - and the result is a captivating, proactive and accessible leader. WITH DYSLEXIA, YOU CALL PEOPLE THE WRONG NAME, YOU GET YOUR NUMBERS MIXED UP.
  5. 5. TELL A RELATABLE STORY What gets companies in trouble is to be too far away from customers. 2
  6. 6. Customer-centric stories enhance the leader´s communication and shape the vision your company wants to convey. The story is what people want. Don´t let PowerPoint kill visual poetry. HAVE A STORY TO TELL BE A STORYTELLER, NOT A POWERPOINT JOCKEY.
  7. 7. DEVELOP A PERSONAL STYLE Don´t try to be someone you´re not. 3
  8. 8. AUTHENTICITY DEMANDS PREPARATION. Embrace your personal style, own your quirks andtwistsanddevelopyourpresentationskills to your best potential . Logical speakers communicate with data. Visual speakers spark strong imagery. Interpersonal communicators make each member of the audience feel as if they´re having a direct conversation with them.
  9. 9. We care so much about how well we serve our customers that we’re holding executives accountable for how well they perform in front of customers. LEADERS AT CISCO MUST BE EFFECTIVE COMMUNICATORS Every Cisco executive who presents to a customer gets rated from 1 to 5 on 2 items: CONTENT - my audience understands how this solution can be applied to their business DELIVERY - the presentation was delivered clearly and effectively
  10. 10. THE MOST IMPORTANT THING I´VE LEARNED IS THAT EVERYONE HAS AN INDIVIDUAL COMMUNICATION STYLE.
  11. 11. BECOME THE AUTHOR OF THE FUTURE Make the change before it´s obvious to others. 4
  12. 12. THINK EXPONENTIALLY, NOT LINEARLY.The best leaders aren´t afraid to be bold. They paint a vision to where their industry is going. They embrace the adventure and choose the right casting to endure the journey, even when success is not a given.
  13. 13. YOU´VE GOT TO BE ABLE TO SEE AROUND CORNERS, BUT YOU ALSO HAVE TO SEE WHEN THERE´S AN INFLECTION POINT THAT WILL COMPLETELY THAT TRANSFORM EVERYTHING.
  14. 14. Cisco sells hardware that we cannot see . Routers and switches that link networks and direct traffic over the Internet. But John Chambers sells a better world, where the Internet improves the way we live. SHOW, DON´T TELL . THE INTERNET OF EVERYTHING WILL CHANGE THE WAY WE WORK, LIVE, LEARN AND PLAY.
  15. 15. I don´t go down the path of routers and switches. It´s all about job creation, inclusion , a new generation of education and health care. SELL THE DREAM
  16. 16. DISRUPT OR BE DISRUPTED. Just because you won the last information age, it doesn´t mean you´ll win on this one. Radical changes and moments of disruption can be scary and often uncomfortable. But when you get out of your comfort zone and tackle new opportunities and identify the market gaps that you can fill, you often succeed. - John Chambers
  17. 17. SET THE BENCHMARK FOR QUALITY 5 Tell me 3 things Cisco could be doing better.
  18. 18. CONNECTION IS WHAT PEOPLE WANT. SIMPLIFY. DON´T LET POWERPOINT OVERWHELM YOUR STORY.
  19. 19. STORYTELLING FOR LEADERS Cisco´s case study is part of our custom executive education in Storytelling and Business Narrative Curly Films Storytelling Office Curly Films Storytelling Office www.curlyfilms.com story training business communication presentation design digital stories More information at curlyfilms.com
  20. 20. WE ARE A STORYTELLING OFFICE We love our job and we love to work with clients who challenge us to tell amazing stories. COMMUNICATION TAKEAWAYS FROM LEADERS story training business communication presentation design digital stories hello@curlyfilms.com curlyfilms.com

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