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BELUAS
marketing and sales forces
EUROSELL
Business development in Europe
Part 1 : Facts about Europe
Part 2 : EUROSELL Organisation
Part 3 : EUROSELL Services
Part 4 : Key advantages
EUROSELL is a service dedicated to foreign companies.
It is the way for them to make business with the richest part
of the world, at limited cost.
BELUAS
marketing and sales forces
Part 1 of 4 : Facts about Europe
• 500 Millions people
• 55 millions speak
english, others speak
German, French
Spanish, Italian…
• Average income per
capita is higher than
any other part of the
world.
BELUAS
marketing and sales forces
European «Big 5»
Gather 60% of the population
Are gateways to other countries
UK
61M people
London
Gateway to :
Middle East
Germany
82M people
Berlin,
Francfurt
Gateway to :
Eastern Europe
ScandinaviaFrance
64M people
Paris
Gateway to :
North Africa
Italy
60M people
Milano, Rome
Gateway to :
Former Yougoslavia
Spain
45M people
Madrid, Barcelona
Gateway to :
Portugal
Latin America
Part 1 of 4 : Facts about Europe
BELUAS
marketing and sales forces
• Customs and taxes refrain extra-EU business while
encouraging intra-EU exchanges.
• EU consumers never call an extra-EU phone number
because of telecom costs, time difference, language
difficulties…
• Even if you have an attractive e-commerce site, EU
customer will never wire money to a foreign country in
advance.
• Each country has its own specificity, making business
complex from the outside, and that require extra skills /
time / money to deal with that complexity
European purchase habits with regards to foreign companies
Part 1 of 4 : Facts about Europe
BELUAS
marketing and sales forces
• KOREA-EU FTA AGREEMENT !!!!!!
Operation network
BELAUS
www.belaus.fr
Propulsion
3000 Spain
Stratégie &
action
Propulsion
3000
UK
LC SERVICE
www.lcservice.fr
Propulsion
3000 Italy
Head office
Paris, France
www.belaus.fr
OPERATION
CENTER
in Paris, France
London,
UK
Sarrebrück,
Frankfurt,
Germany
To be done by
June, 2011
Milano, Italy
Madrid,
Barcelona
and Valencia,
Spain
Part 2 of 4 : Organisation
BELUAS
marketing and sales forces
• BELAUS : Business development since 2005
• President Songhak CHOI
• KOTRA : 13 years in KOTRA
(KOTRA Paris KBC 7 years)
• 6 years business development for SMB
• Director France and Europe: Laurent CLIGNY
• PhD Electronics and 15 years business development.
www.belaus.fr
Part 2 of 4 : Organisation
BELUAS
marketing and sales forces
• Nice offices located in major business cities, with customer meeting
room and manager temporary desk with complete IT equipment.
• Incoming calls management during business hours.
• E-commerce experts for web site translation, hosting, indexing
• Marketing senior managers for strategy, market research, advices,
Media management, lobbying, ads, shows...
• Call centers for phoning operations.
• E-mailing ressources.
• B to B customer databases.
• Senior sales people for major account management.
• Reliable partners for international trade : banks, carriers,…
FACILITIES
All those ressources are shared among our partners to minimize
costs. They are allocated to your products and company when
and where you need it.
Part 2 of 4 : Organisation
BELUAS
marketing and sales forces
• We will set your local infrastructure :
• European office address and mailbox.
• Local telephone number with European assistant
answering in local language during local business hours.
• European website, indexed in main search engines.
• Market watch : receive local newsletters, attend local
shows, study local competition, review distributors or
representatives.
Eurosell service : settle inside the fortress
All this is made under your name, at a very attractive cost!
We already have facilities throughout Europe, shared by many companies,
therefore price for new customer is very low.
Our teams in Paris, London, Frankfurt, Barcelona, Milan will handle the
business for you.
Part 3 of 4 : Services
BELUAS
marketing and sales forces
• Once your basic sales infrastructure is set we propose
numerous marketing, sales and customer service operations :
• Physical : More dedicated space for show room, samples,
inventory.
• Marketing and sales : customer databases and files, e-mailing,
Press & media Relations, Lobbying, Phoning campaign, major
account and distribution identification, contact lists, customer
visits, follow-up…
• Event (shows, CEO tours …) : organisation and assistance for
each of your visits.
• Special tools required by your own way of handling business
and serve customer.
Eurosell service : Infrastructure + operations
Part 3 of 4 : Services
BELUAS
marketing and sales forces
KEY ADVANTAGES
All those ressources are shared among our partners to minimize costs.
They are allocated to your products and company when and where you
need it.
As we are sales people, just commissions and incentives are enough.
Intermediation in your mother language. Korean speaks to Korean.
Native Korean person answer your call and mail and support you when
you visit.
Part 4 of 4 : Key Advantages
BELUAS
marketing and sales forces
We organize Delegations (group business tour), either for Koreans to Europe or for
European to Korea.
We establish your networking with similar groups throughout Europe.
Offer dedicated to Clusters, Provincial or local public
authorities, Federations, Associations, or any related parties :
We take care of medias, markets and shows and keep your members informed.
Members see that a job is done for their specific business interests.
They appreciate the daily marketing support, and the sales assistance when they
travel.
Example : GB with Alsace, Gumi with Images & Réseau
Example : Textile business for I, S, D, B naming Korean companies…
Example : DGFEZ, Gyeongsanbuk-Do
We set your european location with office, on-line presence, staff etc...
Example : GITIC in Paris
Part 4 of 4 : Key Advantages
BELUAS
marketing and sales forces
We bring that success to you :
-Independant exhibitors from France, Germany, UK, Spain, Italy.
-Country « pavillion » gathering several exhibitors.
Having foreign country « pavillion » shows the event is a major one.
Offer dedicated to Trade show organisation :
We look for exhibitors who are willing to pay extra money for extra services :
Translation assistance, scheduled business meetings , Total VIP assistant service...
Event can be refered to as an « international event » and reach bigger audience.
Having foreign exhibitors in a trade show is a hint that this trade show is important.
Visitors will come back the year after, exhibitors will proudly sign for another year
Part 4 of 4 : Key Advantages
BELUAS
marketing and sales forces
This market strongly depends on military expenses. Being local brings many
advantages : diplomatic support, access to government decision makers,...
We may work in UK, in Italy, in Spain for you.
As an example, for Naval Week in Pusan :
You have an easy access to major visitors : Korean, Japanese Navy officers,
Managers from Samsung, Hyundaï, etc… Bring them to our booth and we will
pay a large amount of money!
French and German pavillions are almost secured. But we still can help by
gathering more exhibitors from these countries, making the pavillions bigger.
We may sell to each exhibitors extra services : translation assistance, etc.
Apart from show, a visit to one of the worldwide famous
Pusan shipyards may interest your european visitors :
again, extra money for little service!
Part 4 of 4 : Key Advantages
BELUAS
marketing and sales forces

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Belaus eurosell for new belaus site

  • 1. BELUAS marketing and sales forces EUROSELL Business development in Europe
  • 2. Part 1 : Facts about Europe Part 2 : EUROSELL Organisation Part 3 : EUROSELL Services Part 4 : Key advantages EUROSELL is a service dedicated to foreign companies. It is the way for them to make business with the richest part of the world, at limited cost. BELUAS marketing and sales forces
  • 3. Part 1 of 4 : Facts about Europe • 500 Millions people • 55 millions speak english, others speak German, French Spanish, Italian… • Average income per capita is higher than any other part of the world. BELUAS marketing and sales forces
  • 4. European «Big 5» Gather 60% of the population Are gateways to other countries UK 61M people London Gateway to : Middle East Germany 82M people Berlin, Francfurt Gateway to : Eastern Europe ScandinaviaFrance 64M people Paris Gateway to : North Africa Italy 60M people Milano, Rome Gateway to : Former Yougoslavia Spain 45M people Madrid, Barcelona Gateway to : Portugal Latin America Part 1 of 4 : Facts about Europe BELUAS marketing and sales forces
  • 5. • Customs and taxes refrain extra-EU business while encouraging intra-EU exchanges. • EU consumers never call an extra-EU phone number because of telecom costs, time difference, language difficulties… • Even if you have an attractive e-commerce site, EU customer will never wire money to a foreign country in advance. • Each country has its own specificity, making business complex from the outside, and that require extra skills / time / money to deal with that complexity European purchase habits with regards to foreign companies Part 1 of 4 : Facts about Europe BELUAS marketing and sales forces • KOREA-EU FTA AGREEMENT !!!!!!
  • 6. Operation network BELAUS www.belaus.fr Propulsion 3000 Spain Stratégie & action Propulsion 3000 UK LC SERVICE www.lcservice.fr Propulsion 3000 Italy Head office Paris, France www.belaus.fr OPERATION CENTER in Paris, France London, UK Sarrebrück, Frankfurt, Germany To be done by June, 2011 Milano, Italy Madrid, Barcelona and Valencia, Spain Part 2 of 4 : Organisation BELUAS marketing and sales forces
  • 7. • BELAUS : Business development since 2005 • President Songhak CHOI • KOTRA : 13 years in KOTRA (KOTRA Paris KBC 7 years) • 6 years business development for SMB • Director France and Europe: Laurent CLIGNY • PhD Electronics and 15 years business development. www.belaus.fr Part 2 of 4 : Organisation BELUAS marketing and sales forces
  • 8. • Nice offices located in major business cities, with customer meeting room and manager temporary desk with complete IT equipment. • Incoming calls management during business hours. • E-commerce experts for web site translation, hosting, indexing • Marketing senior managers for strategy, market research, advices, Media management, lobbying, ads, shows... • Call centers for phoning operations. • E-mailing ressources. • B to B customer databases. • Senior sales people for major account management. • Reliable partners for international trade : banks, carriers,… FACILITIES All those ressources are shared among our partners to minimize costs. They are allocated to your products and company when and where you need it. Part 2 of 4 : Organisation BELUAS marketing and sales forces
  • 9. • We will set your local infrastructure : • European office address and mailbox. • Local telephone number with European assistant answering in local language during local business hours. • European website, indexed in main search engines. • Market watch : receive local newsletters, attend local shows, study local competition, review distributors or representatives. Eurosell service : settle inside the fortress All this is made under your name, at a very attractive cost! We already have facilities throughout Europe, shared by many companies, therefore price for new customer is very low. Our teams in Paris, London, Frankfurt, Barcelona, Milan will handle the business for you. Part 3 of 4 : Services BELUAS marketing and sales forces
  • 10. • Once your basic sales infrastructure is set we propose numerous marketing, sales and customer service operations : • Physical : More dedicated space for show room, samples, inventory. • Marketing and sales : customer databases and files, e-mailing, Press & media Relations, Lobbying, Phoning campaign, major account and distribution identification, contact lists, customer visits, follow-up… • Event (shows, CEO tours …) : organisation and assistance for each of your visits. • Special tools required by your own way of handling business and serve customer. Eurosell service : Infrastructure + operations Part 3 of 4 : Services BELUAS marketing and sales forces
  • 11. KEY ADVANTAGES All those ressources are shared among our partners to minimize costs. They are allocated to your products and company when and where you need it. As we are sales people, just commissions and incentives are enough. Intermediation in your mother language. Korean speaks to Korean. Native Korean person answer your call and mail and support you when you visit. Part 4 of 4 : Key Advantages BELUAS marketing and sales forces
  • 12. We organize Delegations (group business tour), either for Koreans to Europe or for European to Korea. We establish your networking with similar groups throughout Europe. Offer dedicated to Clusters, Provincial or local public authorities, Federations, Associations, or any related parties : We take care of medias, markets and shows and keep your members informed. Members see that a job is done for their specific business interests. They appreciate the daily marketing support, and the sales assistance when they travel. Example : GB with Alsace, Gumi with Images & Réseau Example : Textile business for I, S, D, B naming Korean companies… Example : DGFEZ, Gyeongsanbuk-Do We set your european location with office, on-line presence, staff etc... Example : GITIC in Paris Part 4 of 4 : Key Advantages BELUAS marketing and sales forces
  • 13. We bring that success to you : -Independant exhibitors from France, Germany, UK, Spain, Italy. -Country « pavillion » gathering several exhibitors. Having foreign country « pavillion » shows the event is a major one. Offer dedicated to Trade show organisation : We look for exhibitors who are willing to pay extra money for extra services : Translation assistance, scheduled business meetings , Total VIP assistant service... Event can be refered to as an « international event » and reach bigger audience. Having foreign exhibitors in a trade show is a hint that this trade show is important. Visitors will come back the year after, exhibitors will proudly sign for another year Part 4 of 4 : Key Advantages BELUAS marketing and sales forces
  • 14. This market strongly depends on military expenses. Being local brings many advantages : diplomatic support, access to government decision makers,... We may work in UK, in Italy, in Spain for you. As an example, for Naval Week in Pusan : You have an easy access to major visitors : Korean, Japanese Navy officers, Managers from Samsung, Hyundaï, etc… Bring them to our booth and we will pay a large amount of money! French and German pavillions are almost secured. But we still can help by gathering more exhibitors from these countries, making the pavillions bigger. We may sell to each exhibitors extra services : translation assistance, etc. Apart from show, a visit to one of the worldwide famous Pusan shipyards may interest your european visitors : again, extra money for little service! Part 4 of 4 : Key Advantages BELUAS marketing and sales forces