2. New initiative by IAB Europe & partners
DIGITAL ADVERTISING YEARBOOK
An iconic book with only the very best work of
Europe’s digital marketing & advertising teams.
A collection of leading agencies throughout Europe
and their most outstanding effort of last year.
Distributed among the top 2.000 advertisers in
Europe, to the primary DMU for (digital) advertising Launched at IAB
Europe’s Interact event
- larger clients throughout Europe. in Barcelona on May
24th. Interact 2013 is the
essential rendez-vous
for leading European
advertisers, industry
An audience you can’t afford to miss!
experts, agencies and
media owners.
3. New initiative by IAB Europe & partners
DIGITAL ADVERTISING YEARBOOK
All winning work from all relevant advertising and
marketing award shows throughout Europe will be
bundled in this new extensive publication
endorsed by IAB Europe.
Also, IAB Europe MIXX Awards nominees will get
a special mention.
Don’t forget to submit your case for the European award show:
www.mixxawardseurope.eu
Digital Advertising
Yearbook 2013 is a
beautifully designed
book to the example of
well known art &
portfolio books.
4. New initiative by IAB Europe & partners
DIGITAL ADVERTISING YEARBOOK
Decision makers have the need for a clear
summary of the many and rapidly growing
number of online possibilities.
The collection of winning work at award shows
throughout Europe creates a valuable platform to
educate the advertising and marketing industry
and their clients about the powerful impact of
interactive advertising.
With the Digital
Advertising Yearbook
IAB Europe supports
the decision making
process of your
potential customers.
5. How will agencies appear in
the Digital Advertising
Yearbook?
All agencies with their award winning cases:
• Overview with six cases per page
For more visibility, agencies can upgrade to two, three or four
spreads:
• Two spreads: 4 pages with agency profile & 1 case
• Two spreads: 4 pages with 2 (combi) agency profiles & 1 case
These spreads are especially for those agencies who made a joint effort and are both nominated for the same case
• Three spreads: 6 pages with agency profile & 2 cases
• Four spreads: 8 pages with agency profile & 3 cases
Nominees for the European MIXX Awards will be marked
with a badge.
6. EDITORIAL CONTENT
Interviews leading
personalities in advertising
Background on new developments Practical guidelines and information
10. AGENCY PROFILE & CASE
Upgrade to 2, 3 or 4 spreads for maximum visibility
11. AGENCY PROFILE & CASE
Upgrade to 2, 3 or 4 spreads for maximum visibility
12. Why should you upgrade to a
spread in the Digital Advertising
Yearbook?
•
Agencies and case
Inspiring and insightful publication studies are presented in
an informative and
•
insigtful manner;
Practical book concept, execution and
with what results.
• Actual case studies
• Starting point for brainstorm or short list
• Good insight of agency specialties and project areas
• Only Europe’s best agencies and their cases on the desk
of decision makers at the 2.000 top advertisers in
Europe
13. Reach, distribution and promotion
• Release date: May 24th, 2013.
• Circulation: 2.500 copies.
• Launch at IAB Europe’s Interact 2013.
• Distribution to all event visitors.
• Distribution to 2.000 (potential) customers in Europe
through controlled circulation.
• Digital campaign in 28 countries: display, email, social.
14. More information?
Endorsed by: IAB Europe
Alain Heureux CEO & President
Jean-Baptiste de Bock Events Manager Interact 2013
Elien Bernburg Product Manager MIXX Awards
Editiorial by: Best Marketing
Hando Sinisalu, Managing Partner hando@best-marketing.com
Maarja Lasu maarja@best-marketing.com
Published by: Emerce
Gijs Vroom, Publisher gijs.vroom@emerce.com
Anja van Elteren, Product Manager anja.van.elteren@emerce.com
Alain Jean-Baptiste Elien Hando Maarja Gijs Anja
16. Digital Advertising
Yearbook - Online
Launched later this year
The internet agency and project site in Europe. An
overview of the best internet agencies throughout Europe,
their projects and the latest news.
Website with appealing case studies, agency information,
industry and company news.
The site has a very complete and user-friendly database,
searchable from every possible angle with straight answers
to all your questions.
Potential clients and other interested parties can search case
studies and the corresponding agencies to create their
shortlist.
