1. Introduction to Key Concept:Introduction to Key Concept:
AUDIENCEAUDIENCE
To begin with we will distinguish between the most important factors you should always address
(‘GAPS’) and some others you could also consider. Add in terms as we go through the lesson.
We will consider some audience factors today – feel free to suggest and write down more!
‘GAPS’ – THE VITAL
AUDIENCE ELEMENTS
OTHER AUDIENCE
ELEMENTS
G - M N
- F S
A - Y G ( )
- O H (combining 2+ genres)
P - aka Core I
S S A
S (Richard Dyer wrote a book on this!)
A R
The blog post URL:
yr9media.blogspot.co.uk
WHAT ARE MARKS AWARDED FOR?
Assessment Criteria for Unit 2 Assignment 1 - Analyse and Respond (you are also required to plan a
text of your own, this is separately marked)
Level 6: 9–10 marks Level 5: 7–8 marks Level 4: 5–6 marks
Candidates’ analyses of media texts and the explanation of their pre-production work are [6] convincing and
effective [5] of good quality [4] satisfactory. Media terminology is used [6] extensively and accurately [5]
appropriately [4] occasionally. A [6] clear [5] sound [4] some understanding of media language and of the
consumption of texts by specific audiences is demonstrated. [6] Responses are cogent, concise and well-
structured with precise and accurate use of language and arguments clearly supported by evidence. [5]
Responses are clear, concise and well-organised with generally accurate use of language and evidence used to

2. support points. [4] Responses are well-organised with reasonably accurate use of language and arguments are
usually supported by evidence.
AN EXAMPLE OF HOW TO ANALYSE THEAN EXAMPLE OF HOW TO ANALYSE THE
AUDIENCEAUDIENCE

3. YOUR TASK:
1. INDIVIDUALLY ANALYSE 1 COVER
2. COMPARE FINDINGS AND TEXTS IN A PAIR
3. FEEDBACK TO THE CLASS
(1) Discuss who you think your chosen CD cover is designed to appeal to. Refer to gender, age and
the primary target audience (GAPS) in your answer, plus any other elements of audience you
choose. Clearly identify which part/s of the cover make you think this way: use either the table or
write annotations (notes) around the print-off pointing to the relevant detail/s. Include a brief
statement describing the most likely primary target audience (for example: male hip-hop fans
aged 13-18).
FORMING PAIRS: The examples are numbered so that 1 and 2 will be compared by a pair,
also 3 and 4, 5 and 6, 7 and 8!
(2) Once you've done this, discuss and compare your findings with someone else - feel free to make
changes or additional points after you discuss and compare your views.
• Do you both agree that the audience is the same for your texts?
• Are there any differences? Think carefully about age for example: what age range do you
think each text has primary appeal to (for example, 8-14, 45+)
(3) Each pair will present their findings to the class, noting how similar or different they thought the
audience might be for their CD covers. All of you can share your views as we do this.

4. CD COVER I INDIVIDUALLY ANALYSED:
TOPIC EXAMPLES & ANALYSIS
GENDER
AGE
PRIMARY?
SECONDARY?
OTHERS
COMPARISON