2. Marketing Consultancy
New and better business model
Our marketing consultancy offers a unique and powerful
service to small and medium sized companies. We take
on projects, assume interim operating roles, or provide
on-going assistance as retained advisors. We have
vertical industry knowledge across a broad list of
technology and B2B industries. Our expertise is broad
covering every marketing and sales discipline and
addresses a range of needs in both traditional and new
“With Reloop40innovation you get a media.
more comprehensive and practical
business solutions - delivered at a
dramatically lower cost” If you need to:
• Generate profitable demand
• Accelerate business growth through a channel
program
• Link the customer experience
• Build loyalty among your most valued customers
• Develop effective business communications
3. Demand Generation
Generate profitable growth
Driving leads for sales is a top priority for any B2B company.
By not having a demand-generation program in place to
captures this audience, you’re missing out on sales and
possibly even teeing up prospects for your competitors.
Many businesses get stuck halfway through the process of
graduating from email marketing to demand generation
because they don’t understand the big picture, lose focus,
and ultimately fall back on a less effective marketing
“80% to 95% of prospects who first
engage are not yet ready to buy, but strategy.
that more than 40% will be ready
within a year. A full 80% to 90% will
buy by about the two-year mark.“
Our program is simple and we help you to:
• Take inventory of what you have got
• Map sales and other processes
• Fill in the gaps
• Agree how to qualify leads
• Automate your lead nuturing
• Measure your success
4. Channel Management
Accelerate business growth
The channel is the lifeblood of any business seeking
to achieve and sustain growth domestically and
internationally. Commanding the attention and loyalty
of key channel partners is only getting harder as
global forces and increased competition compete for
mind share with the channel. Also, as marketing tools
become more complex and digitally-oriented, the gap
“The competition for channel between the marketing capabilities of small-to mid-
marketers to attract and retain the size channel partners and the desires of the business
attention of key channel partners is
getting harder.”
is widening.
While channel strategy priorities will differ from
company to company, we deliver an approach that will
ensure that you attract and retain good channel
partners of all sizes with go to market activities that
are supported and armed for success.
5. Digital Marketing
Linking the customer experience
Typically companies’ focus strong on early
identification of market needs and translating this
understanding into programs that help promote their
products and services, especially to their target
markets.
“To succeed today, companies must
learn to use information and However they have not typically concerned
technology to respond immediately,
not only to changing circumstances
themselves with the structured understanding,
but also to customer demands.“ capturing and proactive responding to the decision
making process of the individual.
But today’s customer reality, particularly with the take
up of social media, is forcing a change in that
approach.
6. Brand Management
Building loyalty among your most
valued customers
A customer also creates long-term value, because
the experience itself makes him more or less likely
to do business with the brand in the future.
“Just because the brand is
successfully established, it is a If customers don’t perceive that they are driving
mistake to take it for granted. It has to
be constantly renewed, nurtured, and
value from the company’s products
nourished.” commensurate with what they’re paying, or if
they’re not consistently satisfied with their
interactions with a company and its staff and
channels, they’ll look to its competitors for a better
value proposition.
7. Image Development
Effective business communications
We provide development assistance for companies
interested in improving their public image, trying to stand
out from the competition and looking for a positive
impression to increase their opportunity for success.
Our programs address communication and image
“Successful image requires a development, and how to succeed in difficult situations.
consistent corporate concept. It must
secure trust and loyalty both from
We customize each program for your company to provide
employees and customers.” you with the tools needed to build confidence and set you
apart from your competitors.
• Communicating difficult messages
• Effective business communications & media relations
• Improve company awareness
• Effective business writing
8. Contact
The marketing consultancy business is
managed by Paul Frederick Andrews,
who has over 25 years experience of
managing large and small marketing
programs for International companies.
Paul Frederick Andrews
International Marketing Consultant
Tel: +49 (0)151 5249 0632
Reloop40innovation@gmail.com
Macleod-andrews
Reloop40
Römerstr. 3, 69115 Heidelberg, Germany
www.Reloop40innovation.com
