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How to Partner Up  for  Social Media Success Cynthia Francis, CEO March 12, 2009
Obama to address  Congress, nation  on economy U.S. home prices fall at record pace, consumers fret U.S. Is Pressed to Add Billions to Bailouts January job loss:  Worst in 34 years Job Losses Pose a Threat  to Stability Worldwide Small Business fail as  banks stop lending
 
Decline in Newspaper Adverts
 
Your Goal for 2009 ,[object Object],[object Object],[object Object],[object Object]
Social Media Communities include all the ways consumers interact with one another and with the brands they care about in online communities.
Social Media for All 2009 AdWeek HEADLINE: Marketers Adapt as Social Networks Attract Older Users  Increasingly Popular With the 35-Plus Set, Facebook, MySpace  Become Mainstream Marketing Vehicles
Adults On Social Media sites
 
Why Social Media Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Trends ,[object Object],[object Object],[object Object],[object Object]
 
So How To Create Value . . . ? ,[object Object],[object Object],[object Object],[object Object]
A Viable Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Team Approach Agencies: Drive Creative & Design Business Brand Marketing: Own the Brand Social Media Platform (such as Reality Digital Opus™) UGC Communities Social Media Campaigns Interactive Contests Microsites Technology Partners: Additional Features and Services
Best Practices  ,[object Object],[object Object],[object Object],[object Object]
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Make Money/Save Money ,[object Object],[object Object],[object Object],[object Object]
 

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Reality Digital Digiday Social

  • 1. How to Partner Up for Social Media Success Cynthia Francis, CEO March 12, 2009
  • 2. Obama to address Congress, nation on economy U.S. home prices fall at record pace, consumers fret U.S. Is Pressed to Add Billions to Bailouts January job loss: Worst in 34 years Job Losses Pose a Threat to Stability Worldwide Small Business fail as banks stop lending
  • 3.  
  • 5.  
  • 6.
  • 7. Social Media Communities include all the ways consumers interact with one another and with the brands they care about in online communities.
  • 8. Social Media for All 2009 AdWeek HEADLINE: Marketers Adapt as Social Networks Attract Older Users Increasingly Popular With the 35-Plus Set, Facebook, MySpace Become Mainstream Marketing Vehicles
  • 9. Adults On Social Media sites
  • 10.  
  • 11.
  • 12.
  • 13.  
  • 14.
  • 15.
  • 16. A Team Approach Agencies: Drive Creative & Design Business Brand Marketing: Own the Brand Social Media Platform (such as Reality Digital Opus™) UGC Communities Social Media Campaigns Interactive Contests Microsites Technology Partners: Additional Features and Services
  • 17.
  • 21. MTV News You R Here
  • 22. Dreyer’s Ice Cream Dibs Film Fest
  • 23.
  • 24.  

Notes de l'éditeur

  1. High touch, cutting edge campaings falls to agencies, who must deliver on a budget. Requires design talent asnd technology. In the past, agencies could staff up in house tech talent, but not now A TEAM APPROACH: