Workshop "Talent Attraction strategy based on EVP and Employer Branding" will be held in Kiev on october 12.

1. TALENT ATTRACTION STRATEGY
BASED ON EVP AND EMPLOYER
BRANDING
b y A d r i a n o C o r s o ( R e c r u i t m e n t
M a r k e t i n g M a n a g e r )
W O R K S H O P
12TH OF OCTOBER KIEV

2. INFORMATION ABOUT
SPEAKER
Adriano Corso is currently a Recruitment Marketing
Manager with Davis Nolan IT Recruitment & Next
Generation and Head of Inbound Talent, where he works
to develop innovative talent attraction strategies
leveraging inbound marketing. Previously Talent
Community Manager and Recruitment Marketing
Consultant with IBM Talent Acquisition & Optimization,
where he was working to solution digital and online
recruitment marketing activities for the IBM’s RPO
division, across the APAC, North America and European
regions.
Prior to joining Davis Nolan and IBM, Adriano has
amassed diverse experience in digital marketing,
sourcing, lead generation, marketing automation, social
recruiting, employer branding and email marketing in a
variety of talent related leadership roles, both as an
internal employee as well as an external consultant. A
native of Italy and a graduate of the University of
Catania, Adriano currently lives in Krakow, Poland.

3. 10:00 – 11:30
11:45 – 12:45
PROGRAMM
IDENTIFYING, ATTRACTING AND ENGAGING WITH POTENTIAL
CANDIDATES USING CONSUMER-MARKETING STRATEGIES
INTRO FOLLOWED BY THE FUNDAMENTALS OF EMPLOYER
BRANDING AND EVP
13:30 – 14:45
INTRODUCTION TO THE INBOUND METHODOLOGY AND
HOW IT IMPROVES THE RECRUITMENT PROCESS
14:45 – 15:45 TALENT COMMUNITY
16:00 – 17:00 PRACTICE

4. Intro Followed By The
Fundamentals Of Employer Branding
And EVP
WHY IDENTIFYING THE COMPANY CULTURE IS THE
FIRST STEP TO CREATE A SUCCESSFUL TALENT
ATTRACTION STRATEGY.
DEVELOPING A CORPORATE IDENTITY AND EVP TO
EFFECTIVELY COMMUNICATE WITH YOUR TALENT
POOL.
USING EMPLOYMENT BRANDING AS THE
FOUNDATION THROUGHOUT THE
CANDIDATE/EMPLOYEE EXPERIENCE.
TOOLS, TECHNIQUES, AND FORMAT ON HOW TO
HANDLE A CULTURE ASSESSMENT AND IDENTIFY
THE OUTCOME.

5. Identifying, Attracting and Engaging
With Potential Candidates Using
Consumer-Marketing Strategies
CANDIDATE PERSONA AND TALENT MAPPING.
CONTENT MAPPING, CONTENT CREATION, KEYWORDS
OPTIMIZATION AND CANDIDATE NURTURING BASED ON
THE PERSONAS.
BUILD A STRONG SOCIAL MEDIA PRESENCE BY
HIGHLIGHTING YOUR ORGANISATION’S VALUES AND
SOCIAL RESPONSIBILITIES AS WELL AS DRIVING TRAFFIC
AND INCREASE BRAND AWARENESS WITH HIGH
CANDIDATE ENGAGEMENT.
DEVELOP A SOURCING PLAN TO INCREASE YOUR
EFFECTIVENESS AND EFFICIENCY.

6. Introduction To The Inbound
Methodology And How It Improves
The Recruitment Process
A CLOSER LOOK INTO THE CANDIDATE
JOURNEY FOLLOWING THE RECRUITMENT
MARKETING FUNNEL.
PROCESS OPTIMIZATION AND INNOVATIVE
CANDIDATE EXPERIENCE USING DIGITAL AND
AUTOMATION TOOLS.
LEAD GENERATION, CONVERSION,
SEGMENTATION, AND WORKFLOWS.

7. Talent Community
TALENT POOL DEVELOPMENT, LONG-TERM
NURTURING, AND ENGAGEMENT STRATEGIES.
SEGMENTATION AND RE-ENGAGING
CAMPAIGNS.
IDENTIFYING THE AMBASSADORS WITHIN
YOUR TALENT COMMUNITY.

8. Practice
DURING THE WORKSHOP, ALL THE
PARTICIPANTS WILL BE WORKING
ON PLANNING THEIR INBOUND
RECRUITMENT MARKETING
STRATEGY. FROM THE COMPANY
CULTURE ASSESSMENT TO THE
DEVELOPMENT OF CANDIDATE
PERSONAS, TILL THE TYPE OF
CONTENT AND MESSAGE TO USE IN
ORDER TO BUILD A LONG-TERM
RELATIONSHIP WITH PASSIVE
CANDIDATES.

9. In digest you will find:
articles on new trends in Human Resources management in Ukraine and
abroad;
news of the labor market and activities of companies;
announcements of various professional Internet publications and print
media;
information about exhibitions;
novelties of printed and electronic products on Human Resources
management.
ORGANIZER -
HR OUTLOOK – IS A NON-PROFIT ELECTRONIC ISSUE, WHICH IS PUBLISHED
WITH SUPPORT OF DOPOMOGA UKRAINE AND ZEST OUTSOURCING.
HR OUTLOOK

10. CONTACT US:
hroutlook@dopomoga.org.ua
www.facebook.com/DigestHROutlook