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Patient Recruitment
Strategies
Leveraging Advances in Technology
and Data/Software to improve patient
and physician recruitment- affordable
tools for biotech companies
Is Your Trial
Enrollment Rising?
The Focus for Today
• Demonstrating how new tools can work
and be utilized for better execution
• Share Ways that have worked to enroll
trials faster and cheaper than extending
enrollment
• Discuss how the industry implements the
execution of these programs
• Discuss how we can share this info with
the sites
OK- Let‘s Set the Baseline
Have you used the following tools?
• Do you/site have a patient advocate?
• Do you utilize EHR Databases
• Billing Code?
• Heat Mapping Tools?
• Do you share these tools with the
Investigators?
The Frustration Within
Oncology Trials
• 28% of US Based Oncology trials enroll on time
• Only 1-3% of US patients with Cancer participate in
clinical trials
– Utilizing these tools has led to a 14 – 19% Patient
participation in Cancer studies in the UK.
• Hesitation to try new things runs rampant
• Sponsor’s Dilemma -Reluctance to build in strategies
upfront
• Have you ever heard the following?
– “It is always the CRO’s Fault”
– The sites aren’t meeting their enrollment projections”
The Goal is to improve on these
SPRI’s Challenge
• We were challenged on how we could find
patients, physicians, hospitals and
Investigators with AML (orphan indication)
– Where are the competing studies?
– What sites are/were they using?
– How long did it take to enroll?
– Where should “WE” go for “OUR” study
– Would they have to pay the sites to look at their own
database?
Assess Location of AML Studies
Upfront Country and
Investigator Identification
Too Crowded?
Too Many Patients?
Active AML Study Sites in Europe
SPRI Use of Tools
For Accelerating Enrollment
• AML is a “NEEDLE in a HAYSTACK”
• CROs are challenged with using new tools for faster enrollment
• Many times- they are told they can’t because “it costs too much”
• New data using ICD-9 codes can lead to better physician/site and
patient targeting
– ICD-10 becoming new law in
October
– Matches global standards
• Tools include- Heat maps,
Rx, medical records(MX) and
hospital records(HX) records
Detailed BioPharm Data
Phase 1- AML Information
Evaluation Tools of Sites and Results
Don’t stay up at night
Fast and easy evaluation
Today’s Competitive Situation- Head and Neck Cancer
• 293 total studies ongoing globally
• 170 studies are recruiting in the US
• 317 studies combining H and N and Mucositis
Today’s Situation- Oral Mucositis
Phase 1, 2, 3
12 months ago 35 studies were recruiting/not yet recruiting globally
Now 51 studies are recruiting or not yet recruiting globally
Physician Identification and Enrollment
Tools
Here’s what’s out there!
• Physicians and Investigators full contact information
• Grants, INDs and Dollars awarded to physicians
• Amount paid by Pharmaceutical companies to MDs
– Why? Did the MD enroll patients? Does she speak for the
Company?
• Sponsors that each MD did work for
• Audit information,
• Referral network, procedures performed at patient level
• Daily Claims by each physician
– If you are part of the referral network- there is a chance you can
get those patients in YOUR trial
Filtering Down to AML
Right codes- Right targets
AML 28,000* Patients
Tools for Faster Enrollment
AML Patients Nationwide
Examples of ICD-9 Codes for
AML Patients by State (FL)
Targeting the Right Cities
Targeting the Right
Physicians
So Do These Patients
Qualify? Indication-MDS
• Most sites only give us “the total numbers”
Strategies to implement
Now
• Incorporate tools into early planning
– Don’t focus on Rescue methods
– Don’t just rely on investigator questionnaires
for enrollment rates
– Have sites use their EHRs request the data
• Use Insurance Claim Data
• Focus on sites with large patient counts
• Expect sites to use enrollment outreach
• Pay for it
– Hire a CRO for enrollment execution
So How Can We
Implement This?
• Don’t have your CRO’s Clinical Project
Manager do this!
• It is more involved
– You will need a different Project Lead focused
on utilizing the data and then working with the
site team, MSLs, OCNs, Specialty CRAs to
develop the referral network, work with
advocacy groups, and the Clinical CRO team
– The person must be considered part of the
Project team
SPRI Offers and Next
Steps
• We are happy to share with you more
information on how we perform our trials
– Our tools and our strategies
• We are happy to perform stand-alone
global feasibility services
• Then perform site selection and study start
up
SPRI’s DNA
Enrolling Global Studies
On Time
Bringing Science, Technology and
Patients together to Promote Health
on a Global Scale

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Tools to Drive Enrollment OCT Arena-Boston-2015

  • 1. Patient Recruitment Strategies Leveraging Advances in Technology and Data/Software to improve patient and physician recruitment- affordable tools for biotech companies
  • 3. The Focus for Today • Demonstrating how new tools can work and be utilized for better execution • Share Ways that have worked to enroll trials faster and cheaper than extending enrollment • Discuss how the industry implements the execution of these programs • Discuss how we can share this info with the sites
  • 4. OK- Let‘s Set the Baseline Have you used the following tools? • Do you/site have a patient advocate? • Do you utilize EHR Databases • Billing Code? • Heat Mapping Tools? • Do you share these tools with the Investigators?
  • 5. The Frustration Within Oncology Trials • 28% of US Based Oncology trials enroll on time • Only 1-3% of US patients with Cancer participate in clinical trials – Utilizing these tools has led to a 14 – 19% Patient participation in Cancer studies in the UK. • Hesitation to try new things runs rampant • Sponsor’s Dilemma -Reluctance to build in strategies upfront • Have you ever heard the following? – “It is always the CRO’s Fault” – The sites aren’t meeting their enrollment projections” The Goal is to improve on these
  • 6. SPRI’s Challenge • We were challenged on how we could find patients, physicians, hospitals and Investigators with AML (orphan indication) – Where are the competing studies? – What sites are/were they using? – How long did it take to enroll? – Where should “WE” go for “OUR” study – Would they have to pay the sites to look at their own database?
  • 7. Assess Location of AML Studies Upfront Country and Investigator Identification
  • 8. Too Crowded? Too Many Patients? Active AML Study Sites in Europe
  • 9. SPRI Use of Tools For Accelerating Enrollment • AML is a “NEEDLE in a HAYSTACK” • CROs are challenged with using new tools for faster enrollment • Many times- they are told they can’t because “it costs too much” • New data using ICD-9 codes can lead to better physician/site and patient targeting – ICD-10 becoming new law in October – Matches global standards • Tools include- Heat maps, Rx, medical records(MX) and hospital records(HX) records
  • 10. Detailed BioPharm Data Phase 1- AML Information Evaluation Tools of Sites and Results
  • 11. Don’t stay up at night Fast and easy evaluation Today’s Competitive Situation- Head and Neck Cancer • 293 total studies ongoing globally • 170 studies are recruiting in the US • 317 studies combining H and N and Mucositis Today’s Situation- Oral Mucositis Phase 1, 2, 3 12 months ago 35 studies were recruiting/not yet recruiting globally Now 51 studies are recruiting or not yet recruiting globally
  • 12. Physician Identification and Enrollment Tools
  • 13. Here’s what’s out there! • Physicians and Investigators full contact information • Grants, INDs and Dollars awarded to physicians • Amount paid by Pharmaceutical companies to MDs – Why? Did the MD enroll patients? Does she speak for the Company? • Sponsors that each MD did work for • Audit information, • Referral network, procedures performed at patient level • Daily Claims by each physician – If you are part of the referral network- there is a chance you can get those patients in YOUR trial
  • 15. Right codes- Right targets AML 28,000* Patients
  • 16. Tools for Faster Enrollment AML Patients Nationwide
  • 17. Examples of ICD-9 Codes for AML Patients by State (FL)
  • 20. So Do These Patients Qualify? Indication-MDS • Most sites only give us “the total numbers”
  • 21. Strategies to implement Now • Incorporate tools into early planning – Don’t focus on Rescue methods – Don’t just rely on investigator questionnaires for enrollment rates – Have sites use their EHRs request the data • Use Insurance Claim Data • Focus on sites with large patient counts • Expect sites to use enrollment outreach • Pay for it – Hire a CRO for enrollment execution
  • 22. So How Can We Implement This? • Don’t have your CRO’s Clinical Project Manager do this! • It is more involved – You will need a different Project Lead focused on utilizing the data and then working with the site team, MSLs, OCNs, Specialty CRAs to develop the referral network, work with advocacy groups, and the Clinical CRO team – The person must be considered part of the Project team
  • 23. SPRI Offers and Next Steps • We are happy to share with you more information on how we perform our trials – Our tools and our strategies • We are happy to perform stand-alone global feasibility services • Then perform site selection and study start up
  • 24. SPRI’s DNA Enrolling Global Studies On Time Bringing Science, Technology and Patients together to Promote Health on a Global Scale