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Leadership Defined:
The capacity to influence
human thought, emotion, and
behavior, starting with my own.
Put simply: Intentional Influence.
Applied Influence
Two Key
Questions:
What are the
results I want?
What behaviors
will get me those
results?
Understanding Influence
MOTIVATION ABILITY
PersonalSocialStructural
1 2
3 4
5 6
Can I do it?
Do others
motivate
me?
Do others enable
or hinder or
prevent me from
performing?
Does my
environment
motivate me?
Does my
environment
enable or hinder
my performance?
Am I
motivated?
MOTIVATION ABILITY
PersonalSocialStructural
Make the
Undesirable
Desirable
Over Invest in
Skill Building
Harness
Peer
Pressure
Find Strength
In Numbers
Design
Rewards
Change the
environment
1 2
3 4
5 6
What would you like to
influence?
“The greatest untapped source of
motivation . . . is a sense of service to
others; focusing on the contribution of
our work to other peoples’ lives has the
potential to make us more productive
than thinking about helping ourselves.”
Dr. Adam Grant – Wharton
Two Factors
How Intenseis
the pain or reward?
How immediate
is the pain or reward?
How Can You Bring
the Horizon a Little
Closer?
Story Telling
Source Two: Personal Ability
How many calories are in
that caramel apple?
Coaches & Mentors
Sources 3 & 4
Who are the
influencers?
Source Five: Structural Motivation
Source Six: Structural Ability
Source Six: Structural Ability
MOTIVATION ABILITY
PersonalSocialStructural
Make the
Undesirable
Desirable
Over Invest in
Skill Building
Harness
Peer
Pressure
Find Strength
In Numbers
Design
Rewards
Change the
environment
1 2
3 4
5 6
Dan Griffiths, CPA, CGMA is the Director of Strategic
Planning at Tanner, LLC, a Salt Lake City-based professional
services firm with 85 team members. Prior to merging his
practice with Tanner, he co-founded Proficio Services Group
to provide strategic & business planning, leadership
development, and business coaching services. Dan is a
graduate of the 2010 AICPA Leadership Academy and in
2011-2012 served as the chair of the Young CPA Network
Committee for the AICPA. Dan has also been very active
with the UACPA and in 2011 was recognized as the
Outstanding CPA in Business and Management. He was
recently selected to serve as Utah’s elected member of the
AICPA Governing Council. Dan is an avid flyfisher,
backpacker, and gardener. He and his wife Bibiana just
welcomed their fourth child to the family.
Contact Dan at: dgriffiths@tannerco.com
Or connect with him on LinkedIn
www.linkedin.com/in/dangriffithscpa

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