This document explores the top six threats that could impact your dance studio and real world solutions on how to avoid them. This report is sponsored by http://dancestudio-pro.com

1. SIX
to a dance studio
Survival
Real threats
Marketing
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2. DanceStudio-Pro.com
Threats to Today’s Dance Studio Owners
Vital Areas of Concern
CASH
1 Burn Out
3
Visibility
2
Expansion
4
Professional
Development
6
Marketing
5

3. DanceStudio-Pro.com
#1 - Cash
Spending too
much on Rent,
Teacher
Salaries, and
general
overhead
Not Saving for
the slow times.
(Summer
Break)
Not collecting
cash fast
enough.
Allowing tuition
to age.
Lack of
discipline and
relentless
focus on the
details of
expenses and
income

4. DanceStudio-Pro.com
#2 – Visibility
Lack of ability
to see a
decline in
active
enrollment
Limited to no
warning
signals for
increased
expenses and
teacher payroll
No way to
predict and
manage
through rapid
growth
Lack of insight
into the real
feelings of your
customer base

5. DanceStudio-Pro.com
#3 – Burn Out
Lack of
financial
reward breeds
resentment for
the business
No Standard
Operating
Procedures
makes every
issue a new
experience
More time is
spent fire-
fighting than
growing and
developing the
business
Lack of formal
boundaries
leads to a
highly skewed
work-life
balance

6. DanceStudio-Pro.com
#4 - Expansion
Failure to
expand with
new products
and services
Failure to
consider
expanding
beyond a
single location
Fear of adding
additional
teachers to
support growth
Lack of tools to
support growth
beyond a
single location

7. DanceStudio-Pro.com
#5 - Marketing
Spending real
money in the
wrong places.
(e.g. High Cost
local
magazines)
A general
failure to take
advantage of
all social
media
platforms
Failure to
invest in any
type of
marketing.
100% Word of
Mouth
Lack of
planning for
the formal
marketing and
advertising
strategy

8. DanceStudio-Pro.com
#6 – Professional Development
Having a
general fear or
being reluctant
to seek out the
help of tax
professionals
Lack for
understanding
the need of a
relationship
with a good
attorney
Limited
understanding
in the art of
managing and
leading a team
Failure to stay
up to date on
the trade

9. DanceStudio-Pro.com
How to mitigate these threats
Establish a
relationship
with a good
CPA
Setup metrics
for your
business to
establish
alarms that we
reviewed
weekly
Ensure that
you are highly
profitable to
justify the time
and heart-ache
that goes into
running a
studio
No matter how
small or new
you are, plan
for growth.

10. DanceStudio-Pro.com
Dedicate one
day out each
month to
document your
marketing
strategy and
goals.
Join an
business
coaching
network to
assist with
weak areas in
your business

11. Sponsored
by