Florida International University's new Major in Meetings and Events Management - an introduction

1© Dan Cormany© Dan Cormany
•

2© Dan Cormany© Dan Cormany 2
Travel and
Tourism
Industry
Transportation
Services
Destination
Alternatives
Hospitality
Activities
Retail
Shops
Other
Hospitality
Operations
Food
Services
Accommodations
(Lodging)
Sporting events
Cultural Events
Recreational Activities
Celebrations & Festivals
Special Events
Geographic Tours
Educational Activities
Service Activities
“Event management is the
process by which an event
is planned, prepared, and
produced. “
Julia Rutherford Silvers
Special Events
Sporting Events
Cultural Events
Celebrations &
Festivals
Educational Activities
Service Activities
Recreational Activities
FIUMeetings&EventsManagementDegree
•

 Sports events
 Concerts
 Festivals (arts or popular)
 Fairs
 Parades
 Contests and races
 Exhibitions
 Dances
 Theatre
 Children’s events
 Flea markets
 Conventions
 Grand Openings
 Product Introductions
 Debutante Balls
 Shows (e.g., Air Show)
 Beauty contests
 Tours (ex: Christmas open houses)
 Demonstrations
 Historic re-enactments
 Parties
 Celebrations
 Visual arts and/or craft shows
 Commemorations or sacred
 Family, private functions (Quinceaneras,
weddings, reunions)
•

 Creativity
 Very Detailed Thinking
(Organizational Skills)
 Communication Talents
(Management Skills)
 On-the-spot
Troubleshooting
(Analytic Skills,
Management of
Stress)
•

 Creativity
 Very Detailed Thinking
(Organizational Skills)
 Communication Talents
(Management Skills)
 On-the-spot
Troubleshooting
(Analytic Skills,
Management of
Stress)
• Knowledge/ Know How
• Resources / Contacts
• Assumption of
Responsibility
• For Social Events, add
“Personal Support”
• Ideas for creating or
implementing their vision
•

Options in Events
Agenda
Job Hunting
Curriculum & Advising
•

Type of Event
Entertainment &
Leisure Events
Fairs & Festivals
Social/Life-Cycle
Events
Cause-Related &
Fundraising Events
Marketing Events
Sports Events
Business & Corporate
Events
Exhibitions,
Expositions & Fairs
Meeting & Convention
Events
A one-time or periodic, free or ticketed
performance or exhibition event created for
entertainment purposes, scheduled alone or in
conjunction with other events.
Concerts –
Limited in
technology
training – male
dominated
currently
Independent Case Study
may be possible – box
office operations, agency
work, security & legal
OptionsinEventsandMeetings
•

Type of Event
Entertainment &
Leisure Events
Fairs & Festivals
Social/Life-Cycle
Events
Cause-Related &
Fundraising Events
Marketing Events
Sports Events
Events
Exhibitions,
Expositions & Fairs
Events
A cultural celebration, either secular or
religious, created by and/or for the public,
scheduled alone or in conjunction with other
events. (Many festivals include bringing buyer
and seller together in a festive atmosphere.)
From neighborhood to
international – good in
conjunction with interest
in Tourism (&
Destination Marketing)
Room for both independent
promoters & employment by
large promotional firms
•

Type of Event
Entertainment &
Leisure Events
Fairs & Festivals
Social Events
Cause-Related &
Fundraising Events
Marketing Events
Sports Events
Events
Exhibitions,
Expositions & Fairs
Events
A private event, by invitation only, celebrating
or commemorating a cultural, religious,
communal, societal, or life-cycle occasion,
events.
•

Receptions
Ceremonies
Showers
Bachelor/ -ette
Parties
Rehearsals
Destinations
Brunches
Bar Mitzvahs
Bat Mitzvahs
Quinceaneras
Sweet 16
Debutant Balls
Baptisms
Confirmations
Graduation
Funerals
Memorial
Services
Burial Services
Wakes
Nine Nights
Luncheons
(State Funerals)
Anniversaries
Vow Renewals
Birthday Parties
Baby Showers
Achievements
Ethnic Holidays
Religious
Holidays
Cocktail Parties
Dinner Parties
Location Parties
(Destination,
Pool, Beach,
etc.)
Holiday Parties
Reunions
Weddings
Coming of
Age
Celebrations
Commemorations
Family
Celebrations
Private
Parties
Planners may specialize in one area, or be a Generalist
•

Type of Event
Entertainment &
Leisure Events
Festivals
Social/Life-Cycle
Events
Cause-Related &
Fundraising Events
Marketing Events
Sports Events
Events
Exhibitions,
Expositions & Fairs
Events
An event created by or for a charitable or
cause-related group for the purpose of
attracting revenue, support, and/or
awareness, scheduled alone or in conjunction
with other events. .
Association work –
often a steady full
time position
including all
fundraising or
marketing
•

Type of Event
Entertainment &
Leisure Events
Fairs & Festivals
Social/Life-Cycle
Events
Cause-Related &
Fundraising Events
Marketing Events
Sports Events
Events
Exhibitions,
Expositions & Fairs
Events
A commerce-oriented event to facilitate
bringing buyer and seller together or to create
awareness of a commercial product or
service, scheduled alone or in conjunction
with other events.
Big Opportunities, large
budgets – high stress
and very creative
positions – both
corporate &
independent positions
Fast growing area
coupled with social
media (viral events)
•

Type of Event
Entertainment &
Leisure Events
Festivals
Social/Life-Cycle
Events
Cause-Related &
Fundraising Events
Marketing Events
Sports Events
Events
Exhibitions,
Expositions & Fairs
Events
Includes kid’s camps,
amateur tournaments,
college and professional
sports events
A spectator or participatory event involving
recreational or competitive sport activities,
events. .
Biggest differing
element – need to
work with Governing
Sports Bodies
•

Type of Event
Entertainment &
Leisure Events
Fairs & Festivals
Social/Life-Cycle
Events
Cause-Related &
Fundraising Events
Marketing Events
Sports Events
Events
Exhibitions,
Expositions & Fairs
Events
Any event that supports business objectives,
including management functions, corporate
communications, training, incentives,
employee relations, and customer relations,
events.
• Teambuilding
• Incentive Trips
• Employee
Morale Events
• Corporate
Social
Responsibility
•

Type of Event
Entertainment &
Leisure Events
Fairs & Festivals
Social/Life-Cycle
Events
Cause-Related &
Fundraising Events
Marketing Events
Sports Events
Events
Exhibitions,
Expositions & Fairs
Events
An event bringing buyers and sellers and
interested persons together to view and/or sell
products, services, and other resources to a
specific industry or the general public,
events. .
• Perhaps most
profitable area
• Not very big in Miami
• Shows reach 170,000
attendees in size
May be Association
Mgt. Co., Association
Staff, or Independent
•

Type of Event
Entertainment &
Leisure Events
Fairs & Festivals
Social/Life-Cycle
Events
Cause-Related &
Fundraising Events
Marketing Events
Sports Events
Events
Exhibitions,
Expositions & Fairs
Events
The assembly of people for the purpose of
exchanging information, debate or discussion,
consensus or decisions, education, and
relationship building, scheduled alone or in
conjunction with other events.
Las Vegas Convention
Calendar (as example):
http://www.vegasmea
nsbusiness.com/planni
ng-tools/convention-
calendar/
Anime Conventions:
animecons.com/eve
nts
•

Special Events Conferences &
Meetings
Trade Shows &
Exhibitions
Set-up
Food & Beverage
Audio Visual
Décor
Risk Management
Marketing
Security
Creativity
All of the former, +
Educational Philosophy
Guest Room Blocks
Transportation
Skilled in Measuring ROI
All of the former, +
Complicated logistics
Multiple constituencies
Shipping & Construction
Union Relations
Social Events
Fundraising
Political Events
Marketing/Corporate
Sporting Events
Festivals & Fairs
•

 Broad variety of skill
masteries needed
 Commitment to remaining
current
 Pacing of job; frequent need
to travel
 Only as good as your last
produced event
•

Options in Events
Agenda
Job Hunting
•

Type of Event
Entertainment & Leisure Events
Fairs & Festivals
Cause-Related & Fundraising Events
Social/Life-Cycle Events
Business & Corporate Events
Meeting & Convention Events
Exhibitions, Expositions & Trade Fairs
Sports Events
Marketing Events
HFT 3754 Intro to
Special Events,
&
HFT 4757 Advanced
Special Events
HFT 3791 Social Events
HFT 3741 Meeting
Planning
HFT 3753 Trade Shows
Under Development
Under Development
HFT4508–GroupBusinessSales&Service
Curriculum&Advising
Also under development: International Events
•

 Do I want to work
entrepreneurially, for small firm or
large corporation?
 Do I prefer sales, creative design,
detailed planning, or logistics
management?
 Do I like big picture thinking, or
prefer smaller, focused expertise
efforts?
 For meetings, am I willing to learn
basic applied psychology for
convention design?
 Do I hrive under stress; physically
capable of 14-16 hour days during
events, mostly on my feet
Curriculum&Advising
•

(6 courses / 15 hours – all courses except Advanced Internship are three credits)
HFT 3741 Planning Meetings and Conventions - corporate, association &
board meetings
HFT 3753 Trade Show Management (suggested pre-req.: 3741) - exhibition hall sales &
operations
Or, HFT 4508 Group Business Sales and Service (suggested pre-req. 3741 - facilities
management of mtgs/events venues
HFT 3754 Introduction to Special Events Production -general event planning skills
HFT 4757 Advanced Event Management (pre-req.: 3754) - technical and design
elements of event planning
HFT 4945 Advanced Internship - Pre-req: 1000 work hours completed and verified
HFT 4296 Senior Seminar in the Hospitality Industry - must be taken last semester
Plus Two (2) Event-Related Electives
Curriculum&Advising
•

Course Assignments/Documents produced
while enrolled in this class:
HFT 3741 Planning Meetings &
Conventions
RFP – for facility
ESG (Event Specification Guide)
Convention Schedule & Rationale
HFT 3754 Special Events
Management.
Site Visit Evaluation
Special Event Proposal & Presentation for Client
Diagram – for event (Meeting Matrix)
Set-up Schedule and Event Flow (Day of event)
Budget Development
HFT 4757 Advanced Event
Management
Concept Board
Tech Requirements
Scripting
FEMA Certification
HFT 4508 – Group Business Sales
and Services
Event Resume
BEO’s
Delphi Certification
HFT 3753 Expo. & Trade Show Mgt. Exhibitor Prospectus
Exhibitor Rules and Regulations
Full Trade or Consumer Show Review
HFT 3791 Social Events Business Plan
Time Line and Production Schedule
The total of these cover
most all common event
documents,
demonstrating a broad
array of knowledge
Ex: http://prosite.com/
Curriculum&Advising
•

 Electives may be used to personalize
the program to prepare for a specific
area in event planning.
 “AS” for association meeting
planners:
 “CM” for corporate meeting planners
and management companies;
 “IS” for social and independent
event planners;
 “FF” for a food focus in an event
facilities operation or catering;
 “AF” for a career in event facility
administration.
Curriculum&Advising
•

HFT 3733 Tour Production and DMC Operation (AS, CM, FF, AF)
HFT 3791 Social Event Planning (IS, FF, AF) (suggested pre-req.: 3754)
HFT 3861 Beverage Fundamentals (FF)
HFT 3871 Intro to Wine & Food Pairings (CM, IS, FF)
HFT 3900 Independent Study (dependent upon the study topic)
HFT 4508 Hotel Group Business Sales & Services (AS, CM, FF, AF)
(may substitute for HFT 3753 as required course)
HFT 4802 C Catering Management (IS, FF, AF)
FSS 3242C International Cuisine (AS, CM, FF)
FSS 3285 Art in the Culinary Arts (AS, CM, FF)
FSS 4336 Culinary Event Management (IS, FF)
Future additional offerings are proposed to include:
HFT xxxx Spl Topics: Event Plan Exp. (AS, CM, IS)
HFT xxxx International Event Planning (AS, CM, AF)
HFT xxxx Events Sponsorship & Mrkting (AS, IS, FF)
HFT xxxx Sports Event Plan. & Mgt (AS, IS, AF)
“AS” for association meeting
planners:
“CM” for corporate meeting
planners and mgt companies;
“IS” social & independent
event planners;
“FF” food focus in an event
facilities operation or
catering;
“AF” event facility adm
Curriculum&Advising
•

 HFT 3073 Social Responsibility in Hospitality Industry (all)
 HFT 3271 Nightclub Management (CM, IS, FF, AF)
 HFT 3770 Cruise Line Operations and Management (CM, AF)
 HFT 3701 Sustainable Tourism Practices (all)
 HFT 4504 Hospitality & Tourism on the Internet (AS, IS, AF)
 HFT 4509 Tourist Destination Marketing (AS, IS, AF)
 HFT 4520 Personal Sales Tactics for Hospitality Industry (IS,
FF, AF)
 Additional Suggested Hospitality Electives
 If they are revived from dormancy:
 HFT 3013 Protocol for Hospitality & Tourism (AS, CM, IS, AF)
 HFT 3277 Club Operations Management (golf) (AS, CM, IS)
 HFT 3813 Marketing for Food Service Operations (FF, AF)
 HFT 4737 Managing Tourism Services (AS, CM, IS, AF)
planners:
event planners;
catering;
Curriculum&Advising
•

 ADV 3008 Principles of Advertising (Journalism school) (AS, IS)
 ART 2300c Beginning Drawing (AS, CM, IS)
 ART 3630c Intro to Experimental Video Installation (AS, CM, AF)
 ART 3638c Video Installation – (AS, CM, AF)
 COM 3110 Business and Professional Communication
(Journalism School) (all)
 COM 4430 International Business Communication
(Journalism School) (AS, CM, AF)
 PUR 3000 Principles of Public Relations
 SPC 2065 Communication for Business
 TPA 2220 Stage Lighting
(Theatre School) (AS, CM, IS, FF)
 TPA 4221 Advanced Stage Lighting
(pre-req. TPA 2220) (AS, CM, IS)
planners:
event planners;
catering;
NOTE: None
have pre-req’s
except TPA
4221
Curriculum&Advising
•

Options in Events
Agenda
Job Hunting
•

 14th Fastest Growing Career
in Business
 66th Fastest Growing Career
of all Careers
But….most will not be
found here:
Nor here:
JobHunting
•

 DMC = Destination Management Company
 professional services company possessing
extensive local knowledge, expertise and
resources, specializing in the design and
implementation of events, activities, tours,
transportation and program logistics.
 May focus on all or one specific sort of service
 Provides local expertise, contacts, and time
saving arrangements
 May be only local, or with wide-ranging offices
– nationally or internationally, or part of an
alliance
 Often small – 7 or less full time staff
Named World’s Best, 2011
Over 50 in
Miami
Area
JobHunting
•

 Corporate
 Incentive Houses - Maritz, Carlson
Wagonlit, American Express- 3 of the
largest
 3rd Party Meeting Planners
 Event Production – ex: Executive Visions
 Association Management Co.
 (Smith Bucklin, Helms Briscoe)
 Mostly Trade Shows and Meetings
 Specific Focus
 Concert Production
 Sports Event Productions
 Wedding/Social Functions
 Corporation Departments:
 Event Planning
 Marketing
 Public Relations
 Sponsorships
 Associations (Civic, philanthropic and
trade)
 Retail Venue Promotion
 Event Owner/Operator
 University & College Planners
 Team Building Facilitators
 Civic & Government Events
 Parks and Recreation Depts.
 Destination Marketing Org. (CVB’s)
 Political Campaign Events
Each has its own circles for
Networking, so determining
direction is advised
JobHunting
•

 Identifying South Florida –
 DMC’s
 Wedding Planners
 Meeting & Trade Show
Planners
 Annual Special Events
 Special Event Planners
 Vendors
JobHunting
•

Show
Interest
• Participation (in list-serves, professional
assocs., volunteer opportunities.) =
demonstrates commitment to field
• Opportunity to get some name recognition
Shadow
• Ask to spend a day shadowing a
chosen person
• Learn their operation and become
acquainted
Intern
• If not full internship,
volunteer to help at a couple
events
Job
Getting a Foot in the Door
• If not with
them, do
they have
connections
Don’t discard the idea
of working first for a
vendor to make
contacts in field!
JobHunting
•

 PMM5 – Professional Convention
Management Assoc.
 Financial and Insurance Meeting Planning
 i-Meet - The online community for People
Who Plan Meetings & Events
 MPI's Meeting & Event Discussion Group
 Networking & Professional Development for
Event Planners, Meeting Planners & Event
Managers
 Sales & Marketing Strategies for Event
Planners, Meeting Planners & Event
Managers
 Social Media and Event Technology for
Event Planners and Meeting Planners
 International Association of Exhibitions and
Events™ (IAEE)
 TSNN – Trade Show News Network
 Trade Show Booth Traffic Builder & Party
Entertainer
 http://www.linkedin.com/jobs?viewJob=&jobI
d=5261362&trk=rj_em&ut=0mGGjlBPyq65I1
 Goals:
 Become a known commodity
 Inside information on some jobs
JobHunting
•

 ISES - International Special Event Society
 Event Managers
 Event Planners and Coordinators
 Event Planners Consortium
 Event Planning & Event Management - the
1st Group for Event Professionals
 Event Peeps: For Live Event Industry
Professionals
 Event Planning Professionals
 Production, Stage, Shows and Events
 Event Planning America
 Group Travel & Event Planning Network
 Promote! Corporate and Social event
planners
 Media Solutions-B2B Event's
 BizBash—Event Planners Gather
 People Planning Events and Conferences in South
Florida
 Miami Event Planning Group
 The Event Planners Miami
 Luxury Travel and Corporate Event Planning all
across China
 VenuesOnline - For Sp Event & Mtg Planning Pros
 Career Advice for Event Planning & Management
 Student Forum - Event Planners & Event
Management
 Event Planning Jobs
 Sports, Entertainment and Event Planning
 Golf Event Planner Network
 Charitable Golf Event Planners
 Luxury Wedding Professionals
 Wedding Market Network
 Wedding Professionals Networking Group
 Wedding Professionals
JobHunting
•

 Local Chapter: www.ises-
sflc.com/
 International Association:
www.ises.com
 $35 student membership
(professional membership
over $400)
 Local Calendar:
http://www.pronews.net/cale
ndar.htm
 http://careers.ises.com/c/search_
results.cfm?vnet=0&str=26&max=
25&site_id=553&sort=loc
August 22-24
JobHunting
•

 Local Chapter: www.sfmpi.org/
 International Association:
www.mpiweb.org
 $35 student membership
(professional membership over
$375) – also first 2 years of
professional membership is
reduced in cost if you were a
student member
 World Congress - $140 per student
(about 15% of registration costs for
nonstudents)  http://www.mpiweb.org/portal/career
JobHunting
•

International Assoc. of Fairs
and Expositions
IAFE www.fairsandexpos.com
International Festivals and
Events Association
IFEA www.ifea.com
National Association of
Catering Executives*
NACE www.nace.net
Nat’l Assoc. of Casino &
Themed Party Operators
NACTPO casinoparties.com/
Association of Bridal
Consultants
ABC www.bridalassn.com
Association of Wedding
Planners, International
AWPI afwpi.com
Society of Incentive and
Travel Executives*
SITE www.siteglobal.com
Professional Convention
Management Assoc.
PCMA www.pcma.org
* Especially active chapters in South Florida
JobHunting
•

Blog Index for Meetings
and Special Events
event-planning.alltop.com/
Bizbash www.bizbash.com
Convene www.pcma.org/Convene.htm
Event www.eventmarketer.com/
Event Solutions www.event-solutions.com/
In Tents www.ifai.com/publications/intents
Incentive Magazine www.incentivemag.com/
One+ www.mpiweb.org/Magazine
Special Events specialevents.com/
JobHunting
•

 Meetings Community (MeCo)
 http://www.meetingscommunit
y.org/
 Meetings Forum (MiForum)
 https://groups.google.com/forum/
?hl=en&fromgroups#!forum/mifor
um
Both are Free
Requires a gmail account (best if it is
dedicated only to this purpose)
Demonstrates sincere interest in field
If into events, don’t be “put off” by
meetings title – most material
applies equally to special events
JobHunting
•

Locally:
 http://www.simplyhired.com/a/jobs
/list/q-event+planner/l-miami,+fl
 http://www.indeed.com/q-Event-
Planner-l-Miami,-FL-jobs.html
 www.pronews.net
 http://jobs.usnews.com/ (US News)
 “Events Internet Resources,”
provided for students enrolled
Nationally:
 See “Events Internet Resources” (in
student resources section of
blackboard) - hundreds organized
by category 
Event Planning -
Association &
Corporate Meeting
Management
Destination
Management
Companies
Facilities Work in
Event Venues
Largest 3rd Party
Association, Corporate
Meeting Planners &
Incentive Houses
Trade Shows and
Convention
Management
Hotels with Substantial
Meeting Emphasis
Special Events Only -
not meetings or
conventions
Association
Management
Companies (for Trade
Shows)
Resource Categories:
JobHunting
•

 Types:
 Comprehensive
 Partial (“ala carte”)
 Day-of
 Specialized
services
 Packages
JobHunting
•

 Interested instead in a non-credit,
events focused certificate? See
next slide!
 Program starts Fall, 2013
 Each column represents one of 8
foci you may choose from
Dr. Dan Cormany
 Head of Meeting and Events
Management Bachelors degree
program
 dcormany@fiu.edu
Florida International University
Biscayne Campus
Chaplin School of Hospitality and
Tourism Management
3000 151st NE Street
Office 332
North Miami, FL 33181

Core
Courses
Promotion/Marketing/
Social Media/Sponsorships
Creativity/Color/Décor &
Decorative Lighting
RFP Process/Project
Mgt/Budgeting
Contracts/Insurance/ Risk
Management
Staging, Lighting, Sound,
Video & Electric
Resources/Positions/Admin.
Structures in Events
Corporate
Meetings
Conferences
& Mtg
Logistics
Incentives
&
Teambuilding
Networking
Strategies
Program
Develop.
Meeting
Architecture
Association
Meetings
Association
Event Mgt.
Trade Show
Production
Marketing
Plans
Cause-
Related &
Political Ev.
Elective
Corporate
Events
Public
Relations &
Sponsoring
Trade Show
Exhibiting
Corporate
Conducted
Events
Elective
Elective
Social
Events
Reunions,
Parties &
Holidays
Weddings,
Ann. Etc.
Floral
Decor
Working w/
Designers &
Printers
Photography
Videography
Music &
Performance
Events
Theatrical
Perf. Arts
Tix, Box Ofc
Op, Series
Arts &
Nonprofit
Bd Coord.
Elective
Elective
Fundraising
Events
Partnerships,
Donations,
Contributions
Volunteer
Recruit/
Train/ Mgt.
Galas &
Annual
Events
Elective
Elective
Sports
Events
General
Electives
Tournaments
Camps/
Training
Spectator
Events
Elective
Elective
Security &
Emrg. Resp.
Media
Arrange.
Revenue
Mgt.
Stagecraft
Concert
Promotion
Program Consists of 8 core courses (6 hours each), then completion of 6 courses in a field of specialization (3-4 hours each).
Electives may be selected from other fields of specialization or the general electives list to customize the certificate.
A Final Project must be successfully completed to receive certificate.
Trends & Issues: CSR, ROI,
Green Events, Strat. Plan
Elective Elective Elective Fashion
Shows
ElectiveElectiveElectiveElectiveElective
Catering, Food &
Beverage, Service Styles
Festival/
Fair
Events
Outdoor
Events
Crowd
Control
Feasibility
Assess.
Oper Struc. &
Communicat.
Coord.
Elective
International
Events
Field of Specialization

Florida International University's new Major in Meetings and Events Management - an introduction

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Florida International University's new Major in Meetings and Events Management - an introduction