Proof of Concept Workshop

•

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Danny Holtschke

Entrepreneurship Summit 2013 - Proof of Concept Workshop w: Prof Sven Ripsas

Business Technologie

Spotistic
Location-Based Social Media Monitoring & Engagement

III

@DannyHoltschke
@Spotistic

Digital Marketing once started ...

1 Facebook page

&

1 Twitter account
@Spotistic

And has ONE page/account for every location!

...

...
@Spotistic

Spotistic - Monitor. Engage. Locally.

Customers

Analytics

Competition
@Spotistic

5 Things to remember

#B2B

#Analytics

@Spotistic
#Dashboard

#SaaS

#Cust Dev - Measure F*** everything
Really. I mean it. AND don’t lie to yourself.

Goal : Reduce
UNCERTAINTY

#Cust Dev - Get. Keep. Grow. @SteveBlank

#Cust Dev - Get. Keep. Grow. @DaveMcClure

#Cust Dev - Measure F*** everything

Acquisition - #Sign Ups
Activation - #Get Users to Value
Retention - #Active Users
Share definition of an active user

Problem/Solution Fit = First paying customers

Recommended Books #CustDev
•

Running Lean

•

Lean Analytics

•

•

•

The Startup Owner’s
Manual
The Entrepreneur’s
Guide To Cust Dev
The Lean
Entrepreneur

Things I learned

#Don’t lie to yourself
#Built sth. people want
#Measure. Learn.

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En vedette

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1. Spotistic Location-Based Social Media Monitoring & Engagement III @DannyHoltschke @Spotistic

2. Digital Marketing once started ... 1 Facebook page & 1 Twitter account @Spotistic

3. And has ONE page/account for every location! ... ... @Spotistic

4. Spotistic - Monitor. Engage. Locally. Customers Analytics Competition @Spotistic

5. 5 Things to remember #B2B #Analytics @Spotistic #Dashboard #SaaS

6. #Cust Dev - Measure F*** everything Really. I mean it. AND don’t lie to yourself.

7.

8. Goal : Reduce UNCERTAINTY

9. #Cust Dev - Get. Keep. Grow. @SteveBlank

10. #Cust Dev - Get. Keep. Grow. @DaveMcClure

11. #Cust Dev - Measure F*** everything Acquisition - #Sign Ups Activation - #Get Users to Value Retention - #Active Users Share definition of an active user Problem/Solution Fit = First paying customers

12. Recommended Books #CustDev • Running Lean • Lean Analytics • • • The Startup Owner’s Manual The Entrepreneur’s Guide To Cust Dev The Lean Entrepreneur

13. Things I learned #Don’t lie to yourself #Built sth. people want #Measure. Learn.