Contenu connexe Similaire à Module 03: UX Thinking (20) Plus de Daniel Drew Turner (14) Module 03: UX Thinking3. UX/Design Thinking
A few basic questions:
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"What problem does this solve?"
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"For whom?"
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"And how do we know this?"
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(Pro tip: Ask these at a job interview.)
4. UX/Design Thinking
A lot of founders or managers will say:
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"Well, I want it."
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"I know the market."
!
"The investors like it, so it must be proven."
!
(Pro tip: This leads to bad things.)
13. UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
We’re looking for a balance
of all these concerns, skills,
and talents.
!
And a unicorn.
15. UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Who are the audience?
!
What do they do?
!
What do they think?
!
What insights did you learn
about what the problem
really is?
17. UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
FRAME THE PROBLEM:
!
What are the users really
trying to solve?
!
What roadblocks/pain points
do they face?
!
What opportunities might
there be for creative
solutions?
19. UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Come up with as many
solutions as possible.
!
Don’t be constrained by“well
we can’t do that because...”
thinking.
!
Be open to all ideas.
!
Looking for quality and
quantity (thorough
exploration of problem space).
21. UX/Design Thinking
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Prototyping is SHARING
!
Communicate the core
elements of your solution to
others.
!
Simple, fast, low-cost creative
expression.
!
Learn through design &
testing.
22. UX/Design Thinking
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Iterate RAPIDLY
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But test with users, stakeholders (RITE methodology).
24. UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Learn from the prototyping
and testing.
!
The idea is to learn through
building, learn from
responses, learn through the
building process
!
Gradually increase fidelity
25. UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
All design decisions are
hypotheses that need to be
tested against actual data.
!
Do so, and you’ll be able to
answer the questions we
started with.
!
And your product will have a
better shot at succeeding.