A presentation to give a sense of what we covered in our course to the rest of the attendees of a week-long "teach the teachers" program run by MPICT.

1. Review
WHAT IS
UX?
overview

2. [ If you know how it works,
you are not the user.
]
www.twoangstroms.com
daniel drew turner
INTERACTION DESIGN AND USER RESEARCH[ ]
ddt@twoangstroms.com
@ddt
www.twoangstroms.com

3. UX Overview
Do = !!
!
Why > Do
(That is, doing is awesome. Knowing why,
even awesomer.)

4. UX Overview
There are many jobs for
students in UX, but don’t
assume that means these
students need to learn to code.

5. UX Overview
(UX != coding)

6. UX Overview
YES
!
Anthropology
Ethnography
Sociology
Journalism
Statistics
NO
!
Marketing
Sales
Your "vision"

7. UX Overview
Knowing why is critical."How Designers Destroyed the World"
from Mike Monteiro: http://vimeo.com/68470326

8. UX Overview
"What problem does this solve?"
!
"For whom?"
!
"And how do we know this?"

9. UX Overview
If your students can ask this question,
explain why they’re asking it, and help
find answers?
!
#scoreboard

10. UX Overview
Data
!
Empathy
!
Use

11. UX Overview
(And UX != UI)

12. UX Overview

13. UX Overview
The structure of
the UX process

14. UX Overview
Jesse James Garrett’s
representation of UX
for the web, c. 2000
(@jjg)
Note that "user
needs" is
foundational.

15. UX Overview
Basically, a building process
!
Hypotheses
Data
Insight
Meaning

16. UX Overview
This
is UX

17. UX Overview
You are not
the user

18. UX Overview
(cited by @kylesoucy)

19. UX Overview

20. UX Overview
(from Erika Hall,@mulegirl)

21. UX Overview
User Researcher: this is a career

22. UX Overview
This
is UX

23. UX Overview
This
is UX

24. UX Overview
This
is UX

25. UX Overview
This
is UX

26. UX Overview
Interaction Designer: this is a
career

27. UX Overview
So, that’s nice. But why?
!
Because SCIENCE.
!
The psychological context of users:
People + Situation + Need + Importance + Urgency
!
Underlying psychology:
1. Perception
2. Motivation
3. Emotion
4. Behavior
5. Creativity + Play

28. UX Overview
Types of prototyping
!
paper digital (low- and high-fidelity)

29. UX Overview
The point of prototyping:
!
!
INTERACTIONS

30. UX Overview
What it is
!
!

31. UX Overview
!
!
!
EVERY STEP BUILDS ON THE LAST
AND SETS THE BASIS FOR THE NEXT

32. UX Overview
Usability testing is the bookend to user research.
!
Both are needed to support what goes in between.

33. UX Overview
What is usability testing?
!
"“It takes only five users to uncover 80 percent of high-level
usability problems."
!
"… debugging a design."
!
— Jakob Nielsen
!

34. UX Overview
What is usability testing?
!
Please note: it is NOT a focus group
!
The difference?
!
"I’m showing you this. Do you like it?"
!
"Show me how you do this."

35. UX Overview
Any testing helps:
!
Why?
!
—The "second set of eyes" principle
!
—The "it’s always been right in front of me" principle
!
— Everything is broken, even if everything is awesome
!
(Can still be a pain.)

36. UX Overview
Usability Testing: this is a career

37. UX Overview
Do = !!
!
Why > Do

38. UX Overview
Know the Why
!
Now Go Do