Visual communication and typography
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Visual communication and typography
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Visual communication and typography
- 1. “It is a rarer gift to lay words out properly than to write them.” Nicolas Barker, 1942– Book Collector, Typographer, Author
- 2. Prepared by Danielle Oser, APR
- 4. Right Here, Right Now
- 5. Dictionary Definition “A complete set of type of one size and face.” Includes Three Characteristics typeface (shape of letters) style (attributes) size (height)
- 6. Must be legible and readable! Legibility = How easily a reader can decipher the letters on the page. Readability = The document’s overall appearance.
- 7. Original typeface “textur” Never included a printer’s mark – used Johnannes Fust instead
- 8. Developed European movable type – 1439 ish Sued repeatedly for being unable to pay back creditors and having a “hot temper” *No portraits of him were made during his lifetime – these are guesses
- 9. Greece, printed symbols, 3800 years old
- 10. Invention of paper, 1900 years old Although the Egyptians use papyrus, paper made from wood pulp was invented by the Chinese
- 11. Chinese, 1100 years ago Chinese Pi Sheng invented movable type with characters made from clay in the 11th century
- 12. Korean, 600 years ago First known book printed with movable metal type
- 13. 1410
- 14. 1450 Christian devotional book popular in the Middle Ages Most common type of surviving medieval illuminated manuscript
- 18. “The Hours of Catherine of Cleves,” 1440
- 19. 1456 4 years to produce 140 bibles on paper, 40 on vellum or leather 11 by 16 inches 50 pounds
- 22. Personal, Historical, Technical, Ethical, Cultural, Critical
- 24. The wrong choices make words hard to read and distract from their message Most typography choices are seldomly noticed
- 26. Typographical artist Tauba Auerbach
- 28. Artists seldom want their work to have a neutral reaction
- 32. World of Awe
- 35. Cave Drawings, 32,000 Years Ago Writing has its beginnings in cave drawings
- 36. Cave Of Forgotten Dreams, Werner Herzog, 2011
- 39. 5000 years ago Sumerians were the first people to develop an organized system of writing
- 41. Cuneiform story, 4000 years ago Believed to be the basis for the Noah story
- 42. “Holy Writing”
- 43. Hieroglyphics, 2300 Years Ago Two forms of hieroglyphics: hieratic and demotic
- 44. 1000 years ago
- 47. 3500 years ago First civilization to develop the alphabet
- 48. Introduces upper and lowercase letters
- 49. Developed the English 26-letter alphabet
- 51. 1st American Newspaper with regular circulation
- 52. Helped to spread the printing industry in the 19th century
- 53. Invented the rotary printing press
- 59. Serif = easy to read blocks of text Blue Mtn Sans serif = clean look Blue Mtn Novelty = special feeling Blue Mtn Symbol = non-alphanumeric Βλυε Μτν
- 60. Sometimes called Gothic Highly ornate and decorative
- 61. Went through tree separate forms
- 63. Novelty Appear during the Industrial Revolution for advertising
- 64. Teagan White
- 65. Western feel Least used today
- 67. Originally called “block type” by its creator William Caslon IV No “feet” on the letter Used for “screens”
- 70. Kerning: Space between individual letters Leading: Space between lines of type
- 71. Size: Measured in Points Kerning: Space between letters Leading: Space between lines of type
- 74. Readable vs. Garbage Typefaces
- 76. Dark Ages of Typographical Design
- 77. Typography became and integral part of design
- 79. Changing the book publishing industry with Print-On-Demand and Portable Readers
- 80. Printed And Online Zines
- 83. Columns Gutter
- 88. Tauba Auerbach