This document provides guidance on how to perform a content marketing audit. It recommends compiling all existing content into a catalog divided by type (articles, visuals, audio). The content should then be analyzed based on metrics like visits, shares, conversion rates. Competitor content should also be researched. The results can be used to see gaps, flaws, and most effective content. An improvement plan can then be developed and shared with the team to inspire new ideas and adjust the strategy to increase leads and conversions. The audit provides a starting point for systematically tracking performance over time.