This document provides an agenda for a seminar on advertising in the professional and scholarly publishing (PSP) industry. The agenda includes introductions from two speakers, announcements about upcoming seminars on digital and mobile advertising opportunities for PSPs, and a discussion of the current $29.8 billion PSP advertising market, which is growing at 7.5% annually or $2.2 billion, with close to $6 billion in digital advertising. Contact information is provided for the seminar chairs.