steps included in the analytics process why marketing analysis. advantages of marketing analytics the framework of marketing analytics future of marketing analytics, how analytics helped amazon small case study.

1. Analytics in
marketing
Darshil jani
Neha morwal
Sonali Khatri
Anupam Kumari
Bratati Banerjee

2. what is
marketing
analytics
?
Marketing analytics involves the
technologies and processes CMOs.
Marketing analytics uses various
metrics to measure the
performance of marketing
initiatives.
marketers use to evaluate the success and value of their
efforts

3. ANALYTICS
ANALYTICS
DEFINING
DEFINING
DEFINING
THE
THE
THE
QUESTIONS
QUESTIONS
QUESTIONS
CLEANING
THE DATA
ANALYZE
THE DATA
COLLECTING
DATA PUBLISH
CONSUME
DATA

4. Advantages
Advantages
Advantages
Proactivity and anticipating your need.
Deliver the right Products
Decreasing fraud and risk.
Personalization
Smarter decision, avoid issues in advance,
boosts ROI of marketing analytics.
Optimizing the customer experience

5. marketing
alaytics tools?
Google Analytics.
Mix Panel.

6. 1.Tracking the Right Data
2.Create UTMs (urchin tracking
modules)
Marketing
Marketing
Analytics
Analytics
Framework
Framework
Planning Building
Reporting Forecasting
Implementation and
Optimization
3.Confirm Your UTMs

7. future of marketing analytics
1.Preductive
Analytics
2.AI- driven
Recommendati
ons& Anomaly
Detection
4.Natural
Language
Processing(NPL)
3. One- step
channel
Management
Platform
5. Voice-driven
Dashboards

8. How Analytics helped Amazon in Marketing-
How Analytics helped Amazon in Marketing-
Amazon is one of the successful e-commerce brand in this growing market.
Predictive analytics help Amazon to indulge in target marketing that increases customer
satisfaction and builds company loyalty. Big data has helped Amazon evolve into a goliath
among online retail stores
Analytical tools helps a brand to determine how effective its working in the market. Such
tools to analyze the company’s performance on the basis of various metrics.

9. There are many other application or tool such as Helium 10, Shop Doc, Amalyze which helps
Amazon in various area to analysed the customer insight and developed as a leading e-
commerce platform.
Sellics Tool helps in identifying relevant keyword, direct comparison with competitor sites
and fully automatic recording of the current sales rank, its also helps in tracking the profit
and inventory management.

10. conclusion
Analytics in Marketing is all about decision-making—not the way it was done in the
past, which relied heavily on experience, gut feeling, and intuition, but the one that
relies on data/evidence and computational/mathematical/statistical sciences.
Because of the need to make faster and better decisions in today’s highly competitive
business world and the availability of large and feature-rich data sources along with
the advanced computing resources (both on hardware and software side),
managerial decision-making is experiencing a paradigm shift.
analytics can enhance this decision making process toward more accurate and
actionable outcomes.
Marketing analytics measures marketing performance to improve the ROI of
marketing efforts.
Now days more over every company rely on such marketing tools to compete other
firms.