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The Future
  of the
  Image


       Week 5:
 The Art of Nothing:
Different approaches
 to the ‘non-object’

  Deborah Jackson
Art After Space



• Explore the relevance
  between forms and
  ideas in an age of
  project making




                          Olivia Plender
                          Information, Education, Entertainment (2007)
Art After Space

• Examine the space for
  artistic production, and
  its potential as a
  transformational context
  for
  dialogue, exchange, critiq
  ue, happenings, performa
  nce etc
                         Francis Alÿs
          Paradox of Praxis 1 (1997)
  Alÿs pushes a block of ice through
   the streets of Mexico City until it
melts; serving as a way to mark time
             and measure existence.
The History of the Future




"We have eliminated the real world - which world is left ? The world of
appearances ? Not at all. Together with the real world, we have
eliminated also the world of appearances” (NIETZSCHE)
Hyperreal
There are two hypotheses.
The first one, is that the lost
universe of appearances
has not given way to an
objective world - the world
relieved from truth and
                                  Disneyland is presented as imaginary in order
appearances becomes a
                                  to make us believe that the rest is
fable.
                                  real, whereas all of Los Angeles and the
                                  America that surrounds it are no longer
                                  real, but belong to the hyperreal order and to
                                  the order of simulation. It is no longer a
                                  question of a false representation of reality
                                  (ideology) but of concealing the fact that the
                                  real is no longer real, and thus of saving the
                                  reality principle.”
                                  ― Jean Baudrillard, Simulacra and Simulation
Jean Baudrillard
       Integral Reality
The second hypothesis, is quite
simply the fall, the collapse of the
world into reality.

The world becomes real to such a
degree of reality that is bearable only
by the way of a perpetual denial of
the type : "This is not a world”
(echoing the famous "This is not a
pipe" of Magritte, as a surrealist
denial of the evidence)

Craig Mulholland
This is not a message
(2013)
Jean Baudrillard
                         Integral Reality
                    “To turn reality itself into
                    an art object, you just
                    need to make a useless
                    function out of it”


                    • Instant museification

                    • Virtual ready-made
We Live in Public
(2009)
Art and the Everyday
                            The revolutionary idea of
                            contemporary art was that any
                            object, any detail or fragment of
                            the world could exert the same
                            attraction and raise the same
                            questions as those formerly
                            restricted to a few forms called
                            works of art.

                            All are equivalent, everything is
                            great - universal ready-made.

Jeff Koons
Acrobat (2003–
09)
The Conspiracy of Art

   According to Baudrillard:

• There is no object anymore -
  just the idea of the object

• And what we enjoy in it is not
  art itself, but merely the idea of
  art

• Thus we are no more in the
  space of forms, but in the space
  of ideology                              Dave Sherry
                                                (2013)
Image Feedback


        Retour-image
Everything we perceive on the
screen is nothing but an image-
feedback producing a reality-effect
through a simulacrum of exchange.
Image Feedback

Now the question is : how
to break this
circularity, this vicious
circle of integral reality -
how to think beyond
truth, how to look
beyond TV, how to live
beyond reality ?



                                              Ross Sinclair
                                   Real Life painting show
                                                     (2006)
The Allure of Machinic Life
John Johnston characterizes
“two conflicting cultural
narratives, the adversarial
and the symbiotic,” in which
humans either lose control of
their environment at the
hands of technology or
merge with technological
systems.
                                  Olivia Plender
                                  Machine Shall be the
John Johnston, The Allure of      Slave of Man but we
Machinic Life: Cybernetics,       Shall Not Slave for the
Artificial Life, and the New Ai   Machine
(Cambridge: The MIT Press,        (2008)
2008), 12.
Technology and Postmodern Pessimism

The hallmark of
postmodernism
may well be
skepticism, even
despair, over
technology's role
in shaping our
world
                    Mike Nelson
Coral
                    Reef, 2000
The use of new technologies
throughout history has always
affected the way artists create
their work. Technologies present
the possibilities of how to create
new forms and processes.



“Our cognition becomes more
imaginative as twenty-first
century computers and art will
provide humankind with an
unlimited landscape for
exploration, and unparalleled
aid for the imagination.”
                 Cliffford Pickover
The ever important
  function of creating
  an art object by
  hand has long been
  diminished by
  science and
  technology.




A landscape painted on David
Hockney's iPad
The relationship between art and
           technology to the gallery
Incorporeal materiality (having no
material existence) is materiality
nonetheless

No longer serve to free concepts
from their materiality but shift
materiality away from familiar
objects to the techno-sciences and
post-modern notions of space
                                     Martin Creed
Work No. 845 (THINGS
                                     (2007)
Art After Space

                                       Is arts condition today post-spatial?

                                   •     explore ‘space’ as an open-ended
                                         term, ranging from personal space
                                         of one’s self and domestic,
                                         intimate surroundings, the
                                         Internet, TV broadcasting, the
                                         streets, web-based online curating,
Martin Creed                             abandoned buildings and even art
Work No. 79 
Some Blu-Tack               venues, including the imaginary
kneaded, rolled into a ball, and         space of reflection preceding these
depressed against a wall                 presentations

(1993)
‘UNOBJECTS’

Disembodied presence, devoid
of the materialist trappings of
canvas, paint, stone and metal
associated with conventional art
objects

“unobjects” and “immaterials”
remain distinct from the
dematerialization of art
associated with conceptual
movements and institutional                            Karla Black
critique                           Venice Biennale exhibition 2011
“The specific function of
modern didactic art has been
to show that art does not
reside in material entities, but
in relations between people
and between people and the
components of their
environment.”
Burnhan, Great Western Salt Works:
Essays on the Meaning of Post-Formalist   Martin Creed
Art, 15.                                  Work No. 370 Balls
                                          (2004)
Cybernetics
“Information is information not
matter or energy. No materialism
 which does not admit this can
  survive at the present day.”
                  Norbert Wiener

Part of a utopian view of information,
messages here have no material
presence, acting as pure pattern,
distinct from energy, remaining
immaterial until encoded in print,
electrical pulse or digital bit.


                       Olafur Eliasson
                  The Weather Project
                                (2003)
Lyotard’s Les Immateriaux

                                        ‘Material’ aspects of
                                        experience
                                        dissolve, when
                                        mediated by techno-
                                        scientific data, into an
                                        infinity of processes and
                                        relations that cannot be
                                        grasped in perceptual or
                                        imaginative terms.


“To be is to be perceived.”
                      George Berkeley
“The relationship between
mind and matter is no longer
one between an intelligent
subject with a will of its own
and an inert object. They are
now cousins in the family of
‘immaterials’.”

Jean-François Lyotard, Les Immatériaux, ed.
Reesa Greenberg, Bruce W. Ferguson, and
Sandy Nairne, Thinking About Exhibitions
(New York: Routledge, 1996), 165.
Richard Hamilton
                                                                Just what is it
                                                                that makes
                                                                today's homes so
                                                                different? (1992)




Beyond the dematerialization of the art object, the Pop art problem of
irrealities and issues related to the techno-scientific and digital revolutions,
Lyotard was concern with the artificialization of life beyond the museum.
Space of Curating Immateriality


                                  The postmodern
                                  landscape, in
                                  other words, is
                                  invisible and
                                  imperceptible but
                                  not unreal.




Craig Mulholland
Peer to Peer (2008)
“Change emanates, not
  from things, but from the
  way things are done.”
                        Jack Burnham
                      System Esthetics
                               (1974)




Keith Farquhar
Plastic Wood (2009)
An Internet of Things




A lot has changed since Benjamin wrote his manifesto on the effects of
mass production of art. Art can now be viewed with the click of a mouse
because the internet is saturated with images of art.
Immateriality -
  Art as Process
Any finished work of art stands
secondary to the process of art.
As mere objects they are simply
objects of the past that have
historical (and also aesthetic)
value as records of our past
intentions and attitudes, they can
instruct upon how someone
might have created their own
vocabulary (reality), as artefact
they show how culture is
changing.

                     Dean Hughes
Filling up puddles on a day that it
                 didn't rain (2010)
The immateriality question


• Where actually is the art?
• Is art in the moment or is
  it in its re-presentation?
• Can art ever be an object?




                      Martin Creed
            Work No. 610 (Sick Film)
                             (2006)
Post-materialism
The intangible is a state, a
condition, a thing, which
cannot be directly
possessed in its own
possibility, perceived, or
traced. Intangible art,
therefore, can not be held,
seen or reproduced
directly for an indefinite
amount of time nor can it
be bought and sold,
bartered, traded or gifted.
                               Anthony Schrag
                               Restore the Natural Order: Lecturing sheep
                               about the Highland Clearances (2013)
The Tyranny of Vision



You can’t tell
 art just by
  looking
The Future of the Image | Week 5 | The Art of Nothing: Different approaches to the ‘non-object’

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The Future of the Image | Week 5 | The Art of Nothing: Different approaches to the ‘non-object’

  • 1. The Future of the Image Week 5: The Art of Nothing: Different approaches to the ‘non-object’ Deborah Jackson
  • 2. Art After Space • Explore the relevance between forms and ideas in an age of project making Olivia Plender Information, Education, Entertainment (2007)
  • 3. Art After Space • Examine the space for artistic production, and its potential as a transformational context for dialogue, exchange, critiq ue, happenings, performa nce etc Francis Alÿs Paradox of Praxis 1 (1997) Alÿs pushes a block of ice through the streets of Mexico City until it melts; serving as a way to mark time and measure existence.
  • 4. The History of the Future "We have eliminated the real world - which world is left ? The world of appearances ? Not at all. Together with the real world, we have eliminated also the world of appearances” (NIETZSCHE)
  • 5. Hyperreal There are two hypotheses. The first one, is that the lost universe of appearances has not given way to an objective world - the world relieved from truth and Disneyland is presented as imaginary in order appearances becomes a to make us believe that the rest is fable. real, whereas all of Los Angeles and the America that surrounds it are no longer real, but belong to the hyperreal order and to the order of simulation. It is no longer a question of a false representation of reality (ideology) but of concealing the fact that the real is no longer real, and thus of saving the reality principle.” ― Jean Baudrillard, Simulacra and Simulation
  • 6. Jean Baudrillard Integral Reality The second hypothesis, is quite simply the fall, the collapse of the world into reality. The world becomes real to such a degree of reality that is bearable only by the way of a perpetual denial of the type : "This is not a world” (echoing the famous "This is not a pipe" of Magritte, as a surrealist denial of the evidence) Craig Mulholland This is not a message (2013)
  • 7. Jean Baudrillard Integral Reality “To turn reality itself into an art object, you just need to make a useless function out of it” • Instant museification • Virtual ready-made We Live in Public (2009)
  • 8. Art and the Everyday The revolutionary idea of contemporary art was that any object, any detail or fragment of the world could exert the same attraction and raise the same questions as those formerly restricted to a few forms called works of art. All are equivalent, everything is great - universal ready-made. Jeff Koons
Acrobat (2003– 09)
  • 9. The Conspiracy of Art According to Baudrillard: • There is no object anymore - just the idea of the object • And what we enjoy in it is not art itself, but merely the idea of art • Thus we are no more in the space of forms, but in the space of ideology Dave Sherry (2013)
  • 10. Image Feedback Retour-image Everything we perceive on the screen is nothing but an image- feedback producing a reality-effect through a simulacrum of exchange.
  • 11. Image Feedback Now the question is : how to break this circularity, this vicious circle of integral reality - how to think beyond truth, how to look beyond TV, how to live beyond reality ? Ross Sinclair Real Life painting show (2006)
  • 12. The Allure of Machinic Life John Johnston characterizes “two conflicting cultural narratives, the adversarial and the symbiotic,” in which humans either lose control of their environment at the hands of technology or merge with technological systems. Olivia Plender Machine Shall be the John Johnston, The Allure of Slave of Man but we Machinic Life: Cybernetics, Shall Not Slave for the Artificial Life, and the New Ai Machine (Cambridge: The MIT Press, (2008) 2008), 12.
  • 13. Technology and Postmodern Pessimism The hallmark of postmodernism may well be skepticism, even despair, over technology's role in shaping our world Mike Nelson
Coral Reef, 2000
  • 14. The use of new technologies throughout history has always affected the way artists create their work. Technologies present the possibilities of how to create new forms and processes. “Our cognition becomes more imaginative as twenty-first century computers and art will provide humankind with an unlimited landscape for exploration, and unparalleled aid for the imagination.” Cliffford Pickover
  • 15. The ever important function of creating an art object by hand has long been diminished by science and technology. A landscape painted on David Hockney's iPad
  • 16. The relationship between art and technology to the gallery Incorporeal materiality (having no material existence) is materiality nonetheless No longer serve to free concepts from their materiality but shift materiality away from familiar objects to the techno-sciences and post-modern notions of space Martin Creed
Work No. 845 (THINGS (2007)
  • 17. Art After Space Is arts condition today post-spatial? • explore ‘space’ as an open-ended term, ranging from personal space of one’s self and domestic, intimate surroundings, the Internet, TV broadcasting, the streets, web-based online curating, Martin Creed abandoned buildings and even art Work No. 79 
Some Blu-Tack venues, including the imaginary kneaded, rolled into a ball, and space of reflection preceding these depressed against a wall presentations 
(1993)
  • 18. ‘UNOBJECTS’ Disembodied presence, devoid of the materialist trappings of canvas, paint, stone and metal associated with conventional art objects “unobjects” and “immaterials” remain distinct from the dematerialization of art associated with conceptual movements and institutional Karla Black critique Venice Biennale exhibition 2011
  • 19. “The specific function of modern didactic art has been to show that art does not reside in material entities, but in relations between people and between people and the components of their environment.” Burnhan, Great Western Salt Works: Essays on the Meaning of Post-Formalist Martin Creed Art, 15. Work No. 370 Balls (2004)
  • 20. Cybernetics “Information is information not matter or energy. No materialism which does not admit this can survive at the present day.” Norbert Wiener Part of a utopian view of information, messages here have no material presence, acting as pure pattern, distinct from energy, remaining immaterial until encoded in print, electrical pulse or digital bit. Olafur Eliasson The Weather Project (2003)
  • 21. Lyotard’s Les Immateriaux ‘Material’ aspects of experience dissolve, when mediated by techno- scientific data, into an infinity of processes and relations that cannot be grasped in perceptual or imaginative terms. “To be is to be perceived.” George Berkeley
  • 22. “The relationship between mind and matter is no longer one between an intelligent subject with a will of its own and an inert object. They are now cousins in the family of ‘immaterials’.” Jean-François Lyotard, Les Immatériaux, ed. Reesa Greenberg, Bruce W. Ferguson, and Sandy Nairne, Thinking About Exhibitions (New York: Routledge, 1996), 165.
  • 23. Richard Hamilton Just what is it that makes today's homes so different? (1992) Beyond the dematerialization of the art object, the Pop art problem of irrealities and issues related to the techno-scientific and digital revolutions, Lyotard was concern with the artificialization of life beyond the museum.
  • 24. Space of Curating Immateriality The postmodern landscape, in other words, is invisible and imperceptible but not unreal. Craig Mulholland Peer to Peer (2008)
  • 25. “Change emanates, not from things, but from the way things are done.” Jack Burnham System Esthetics (1974) Keith Farquhar Plastic Wood (2009)
  • 26. An Internet of Things A lot has changed since Benjamin wrote his manifesto on the effects of mass production of art. Art can now be viewed with the click of a mouse because the internet is saturated with images of art.
  • 27. Immateriality - Art as Process Any finished work of art stands secondary to the process of art. As mere objects they are simply objects of the past that have historical (and also aesthetic) value as records of our past intentions and attitudes, they can instruct upon how someone might have created their own vocabulary (reality), as artefact they show how culture is changing. Dean Hughes Filling up puddles on a day that it didn't rain (2010)
  • 28. The immateriality question • Where actually is the art? • Is art in the moment or is it in its re-presentation? • Can art ever be an object? Martin Creed Work No. 610 (Sick Film) (2006)
  • 29. Post-materialism The intangible is a state, a condition, a thing, which cannot be directly possessed in its own possibility, perceived, or traced. Intangible art, therefore, can not be held, seen or reproduced directly for an indefinite amount of time nor can it be bought and sold, bartered, traded or gifted. Anthony Schrag Restore the Natural Order: Lecturing sheep about the Highland Clearances (2013)
  • 30. The Tyranny of Vision You can’t tell art just by looking

Notes de l'éditeur

  1. http://mehreenmurtaza.tumblr.com/post/43023836725/1-the-worlds-first-computer-art-is-an-image-of-aLast week’s film touched upon an ‘understanding of the growing symbiosis in man- machine relationship’, whichcharacterises ‘the advanced technological culture’ at large…This week, in order to answer some key questions regarding art in the 21st century that keep resurfacing, I want to concentrate on different approaches to the ‘non-object’…There is the potential to create work that is not possible on a paper canvas.What remains as an art object in the artist’s head once the project or the installation has finished and exists no longer. What kind of object is left to present for posterity? The works stem from an initial first idea and what is displayed here is the residual essence of the concept.
  2. This lecture will:Explore the relevance between forms and ideas in an age of project making
  3. This lecture will also:Examinethe space for artistic production, and its potential as a transformational context for dialogue, exchange, critique, happenings, performance…
  4. The 1960s and 1970s mark the first time contemporary art opposed modernist art. Formalist strategies that privileged the art object were displaced by discursive, administrative and conceptual approaches that emphasized relationships, and connoisseurship gave way to the demands of the growing research-industrial complex. The concept of creativity partially shifted from a traditional craft function to intensive means of research, production and exhibition as seen in the emergence of land, environmental and ecological art, conceptual and performative practices, and spatial installations. However, in entering the information and systems age, which supplanted the industrial and machine age, art struggled to maintain (or willingly ceded) its materiality, which became divorced from message, as did content from expression, reinforcing philosophical dualisms."We have eliminated the real world - which world is left ? The world of appearances ? Not at all. Together with the real world, we have eliminated also the world of appearances" (NIETZSCHE
  5. There are two hypotheses. The first one, is that the lost universe of appearances has not given way to an objective world - the world relieved from truth and appearances becomes a fable.Disneyland is presented as imaginary in order to make us believe that the rest is real, whereas all of Los Angeles and the America that surrounds it are no longer real, but belong to the hyperreal order and to the order of simulation. It is no longer a question of a false representation of reality (ideology) but of concealing the fact that the real is no longer real, and thus of saving the reality principle.”― Jean Baudrillard, Simulacra and Simulation
  6. The second hypothesis, is quite simply the fall, the collapse of the world into reality. Once the world of truth is lost, together with the world of appearances, the universe becomes a real one. It falls into reality in a kind of telescopic collapse. It falls into reality as a rest, as a residue, as a definitive reduction and deconstruction of the enchanted world of illusion, one which no longer even needs to be true. The world becomes real to such a degree of reality that is bearable only by the way of a perpetual denial of the type :"This is not a world" (echoing the famous "This is not a pipe" of Magritte, as a surrealist denial of the evidence –This double impulse of the absolute, definitive evidence of the world and of the equally radical denial of this evidence dominates the whole trajectory of modern art, but not only : all our perceptions and imagination of the world are affected.
  7. According to Baurillard, in order: To turn reality itself into an art object, you just need to make a useless function out of it. And this may be extrapolated to the whole production of material or immaterial things. As soon as this production reaches a critical level, a critical mass, where it can no longer be exchanged for anything in terms of social or individual achievement, it becomes a kind of gigantic surrealistic object, seized by the aesthetics of the performance, and virtually inscribed in a sort of irresistible final process without finality.Instant museificationof the whole technical environment, but also of the existential environment : for example in We Live in Public, Josh Harris is filmed 24 hours a day on the Internet – his, behaviour or acting recreates exactly Duchamp's gesture of the ready-made, he transfers his everyday life into the frame of the screen just as Duchamp transfers his fountain into the frame of the museum. He doesn't make a narrative or a fable out of his life, only a clone of it, a factual stereoscopy, an hyperrealistic transfer - a virtual ready-made.http://www.egs.edu/faculty/jean-baudrillard/articles/integral-reality/
  8. The revolutionary idea of contemporary art was that any object, any detail or fragment of the world could exert the same attraction and raise the same questions as those formerly restricted to a few forms called works of art. That was democracy : not just in the access of all people to the enjoyment of art, but in the aesthetic uprising of an object-world where, to quote Warhol's famous formula, each object, without distinction, would have its 15 mins of fame - and particularly those banal objects, images and commodities. All are equivalent, everything is great - universal ready-made. Reciprocally art and the work of art are also transformed into objects - ready-mades without illusion - art as a merely conceptual acting-out, a generator of deconstructed objects that deconstruct us in turn.
  9. Conceptual objects generated not by art itself, but by the idea of art. No body, no face, no gaze - just organs without a body, flows and networks without substance, fractals and molecules. No more judgment, pleasure or contemplation - one gets connected, absorbed, immersed, just as within force-fields or networks.According to Baudrillard:There is no object anymore - just the idea of the object. And what we enjoy in it is not art itself, but merely the idea of art. Thus we are no more in the space of forms, but in the space of ideology.
  10. Image-feedback ("retour-image")induces everything to focus on itself, to duplicate itself in advance, cutting short the process of representation - a phenomenon particularly noticeable in the field of photography, where very few images, be it a face, an event, a human being or a landscape, escape that image-feedback. Most of our images mask themselves with a con-text, a culture, a meaning, an idea of themselves Everything we perceive on the screen is nothing but an image-feedback producing a reality-effect through a simulacrum of exchange.
  11. Now the question is : how to break this circularity, this vicious circle of integral reality - how to think beyond truth, how to look beyond TV, how to live beyond reality ?
  12. In complicating and extending the ontology of art, this more conceptual mode of thought has given rise to what John Johnston characterizes as “two conflicting cultural narratives, the adversarial and the symbiotic,” in which humans either lose control of their environment at the hands of technology or merge with technological systems.[1] Either option creates fear and alienation because humans are denied active participation in creation. With the machine, a discrepancy between technics and culture opens up, because humans are no longer “tool bearers,” but rather subjects gradually devolving from active to passive operator, reduced to a small a part of a larger system.He is suggesting a total loss of control or complete assimilation in the face of technicization,John Johnston, The Allure of Machinc Life: Cybernetics, Artificial Life, and the New Ai (Cambridge: The MIT Press, 2008), 12.
  13. The hallmark of postmodernism may well be skepticism, even despair, over technology's role in shaping our world.There is a tension that the machine has been sought out to replace the handwork of a person to make work easier or more productive, and the so the argument goes, that less knowledge or skill is required.
  14. However, the use of new technologies throughout history has always affected the way artists create their work. Technologies present the possibilities of how to create new forms and processes.“Our cognition becomes more imaginative as twenty-first century computers and art will provide humankind with an unlimited landscape for exploration, and unparalleled aid for the imagination.” ClifffordPickover
  15. The ever important function of creating an art object by hand has long been diminished by science and technology.
  16. Rather than seeing technology as a force that intervened between the individual and reality, has the machine become a way of creatively ‘deforming’ reality, even mastering it? Technology has certainly long become a creative force for the artist by being defined as a new ‘screen’ or ‘filter’ through which the world is experienced.Key to exploring the relationship between art and technology and the gallery is an:understanding that incorporeal materiality (having nomaterial existence) is materiality nonethelessThe focus in no longer to free concepts from their materiality but shift materiality away from familiar objects to the techno-sciences and post-modern notions of space
  17. Paradox; art wants space; yet art’s condition today is post-spatialexplore ‘space’ as an open-ended term, ranging from personal space of one’s self and domestic, intimate surroundings, the Internet, TV broadcasting, the streets, web-based online curating, abandoned buildings and even art venues, including the imaginary space of reflection preceding these presentations.
  18. Jack Burnham suggests that conceptual art marks such a disembodied presence, devoid of the materialist trappings of canvas, paint, stone and metal associated with conventional art objects.Burnham linked technological shifts in the late 1960s and early 1970s to an accompanying paradigm shift in thinking and creative practices in which conceptual art became nebulous information rather than defined thing. Formalist art objects were countered by “unobjects,” defined as “either environments or artifacts which resist prevailing critical analysis.”It is also work noting that:“unobjects” and “immaterials” remain distinct from the dematerialization of art associated with conceptual movements and institutional critique
  19. Burnham continues, “The specific function of modern didactic art has been to show that art does not reside in material entities, but in relations between people and between people and the components of their environment.”
  20. Cybernetics, in other words, constituted an epistemic shift in which technological progress became informational rather than material or energy.Norbert Wiener, the founder of cybernetics, writes, “Information is information not matter or energy. No materialism which does not admit this can survive at the present day.” Part of a utopian view of information, messages here have no material presence, acting as pure pattern, distinct from energy, remaining immaterial until encoded in print, electrical pulse or digital bit.
  21. Les Immatériaux,,an exhibition curated by Lyotard, functioned as a kind of model for the postmodern condition. It showed us how familiar ‘material’ aspects of experience dissolve, when mediated by techno-scientific data, into an infinity of processes and relations that cannot be grasped in perceptual or imaginative terms. Infinity is inscribed in the familiar.Lyotard’s turn to immaterials has a history with which as a philosopher he would certainly have been familiar. Immaterialism has its eighteenth-century advent in Bishop Berkeley, whose metaphysics held that there are no material objects, only minds that apprehend.Berkley stated “To be is to be perceived”
  22. Immaterial for Lyotard takes on a different meaning. He writes, “The relationship between mind and matter is no longer one between an intelligent subject with a will of its own and an inert object. They are now cousins in the family of ‘immaterials’.”The exhibition reveals the means by which our sense of reality has been defamiliarized and rendered insecure through technoscientificimmaterialization.The postmodern condition is one of an artifice for which there is no longer any original nature to oppose, or in which the artifice-nature distinction is blurred.
  23. Beyond the dematerialization of the art object, the Pop art problem of irrealities and issues related to the techno-scientific and digital revolutions, Lyotard was concern with the artificialization of life beyond the museum.
  24. Space of Curating ImmaterialityThe site of curatorial production has been expanded to include the space of the Internet and the focus of curatorial attention has been extended from the object to processes to dynamic network systems.The importance of computers has lead to communication technologies that allow for the quicker exchange and distribution of the means of production. Dematerialisation of the artwork has lead to immateriality, where it is no longer the object but the social relations that are measured. “The ‘immateral’ surrounds the inhabitants of this [postmodern] society in all direction, even if it is, strictly speaking, ‘unrepresentable’, and installation art functions as an embodiment, and a vehicle for the communication of, this immateriality. The postmodern landscape, in other words, is invisible and imperceptible but not unreal.
  25. Critic, Jack Burnham“Change emanates, not from things, but from the way things are done.”That is to say,Technology offered new formats as well as new materials that enabled artists to go beyond an institutionalised context and instead conceive of and work with reality - directly and comprehensively; not as a number of autonomous objects but as a field of interrelated and complex systems calling for analysis, criticism and experimentation.
  26. A lot has changed since Benjamin wrote his manifesto on the effects of mass production of art (The Work of Art in the age of mechanical reproduction). Art can now be viewed with the click of a mouse because the internet is saturated with images of art. This development does not mean, however, that original works of art have lost their authenticity just because they can be seen virtually anywhere in the world via the internet. The originality of art comes from being in the presence of the artwork itself, not from viewing a mere replica. On the other hand, what if the original were produced in the same way that the replica was produced. In this situation the only thing that differentiates the original from the copies is the amount of time and contemplation that the artists put into the original, and even then the work may not actually exist. Therefore, the value of originality does not specifically refer to and art object, but only to its theoretical enquiry.An object’s virtual representation, can have stakeholders. For instance, it makes more sense to own shares of a company than it does to own a physical piece of the company.
  27. The art image as non-tangible representation then poses the question of whether artistic enquiry itself can be a valid form of art. This question implies that artists do not necessarily need to produce or make objects, but rather that they must contemplate and inquire about the true meaning of art and its relationship to art objects. Indeed there is a growing tendency for artists to regard their work as an enquiry, an open ended activity that does not aim at producing an object but nevertheless provides a defined statement.Any finished work of art stands secondary to the process of art. As mere objects they are simply objects of the past that have historical (and also aesthetic) value as records of our past intentions and attitudes, they can instruct upon how someone might have created their own vocabulary (reality), as artefact they show how culture is changing.
  28. This draws attention to the "Immateriality question": What is art?, or more to the pointWhere actually is the art?Is art in the moment or is it in its re-presentation? Can art ever be an object?
  29. ‘What is intangible Art?’ The question has continually defied being answered in part due to the elusiveness of the content itself. The intangible is a state, a condition, a thing, which cannot be directly possessed in its own possibility, perceived, or traced. Intangible art, therefore, can not be held, seen or reproduced directly for an indefinite amount of time nor can it be bought and sold, bartered, traded or gifted.