The document is a transcript from a Gartner webinar on developing one-page strategies. It provides examples of one-page strategies from various companies and industries. It outlines the process for building a one-page strategy, including understanding how the company wins in the marketplace, identifying differentiators, choosing a viewpoint, and answering a question. It emphasizes that the strategy should tell a story and be refined through an iterative process. The webinar recommends related Gartner research on effective communications and one-page strategies.

1. 0 CONFIDENTIAL AND PROPRIETARY I © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
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2. The Art of the One-Page Strategy
Heather Colella
Research VP for Gartner’s Office of the CIO
9 years at Gartner, 34 years Industry experience
IT Management
For a broader insight into Gartner you can find us: @Gartner_inc on Twitter and Gartner on LinkedIn.
@HeatherColella
https://www.linkedin.com/in/heathercolella

3. 2 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
 The “IT Strategy” is often separated from the “Business Strategy”
 Technology might be pervasive in our daily lives, but it is still poorly
understood by the majority of non-IT types
 Strategic planning is at the heart of every enterprise, yet the process
of developing a strategy can feel overwhelming
 Too often the strategy looks better on the shelf than it does in action
 It’s viewed as a document, not a way of life
The problem with strategy today….
2

4. 3 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
 Strategic planning is at the heart of every enterprise, yet the process
of developing a strategy can feel overwhelming.
 In this webinar you will be exposed to:
 Examples of 1-page strategies
 The process for developing a 1-page strategy
 How a 1-page strategy is used to inspire and engage business
peers in a new conversation about IT’s contribution to business
success.
Strategy is more 'art' than 'science'
3

5. 4 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
The Artful Strategy
Lies in the Ability …
… to Bring into
Focus the
Business Story

6. 5 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
The artful strategy lies in the context created using the
'Demand' side of the equation
Control
IT Governance
IT Principles
IT Financial Management
Metrics
Risks and Issues
Detailed Appendices
Executive Summary
Supply
IT Services
People
Enterprise Architecture
Sourcing
Demand
Business Success
Business Capabilities
IT Contribution
Business Context
What do you
need to do to
win?
What new
business
capabilities are
required for
success?
How will IT
contribute to
success?

7. 6 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.6 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
What a 1-page strategy looks like…
6

8. 7 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
Example: At Fujitsu Services they moved from delivering
value for money to providing value-added solutions
Value added
solutions
Remove
duplication and
complexity
Deliver value for the money
Source: Adapted from Fujitsu Services

9. 8 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
Example: An Integrated Business and IT Strategy
Pains of Today's Systems
Daily operations are burdened by outdated technology systems and processes that are taking a toll on
employees, profitability, and competitiveness. By embracing a business strategy that leverages
technology investments, operations could be brought from lagging to contemporary.
Leveraging Technology
Up-to-date technology improves working conditions, increases
profitability and creates a positive customer perception.
TODAY Three Year Systems Modernization
Why is it so hard
to communicate
my ideas?
Why can't I see our true
costs for products?
EXECUTIVE LEVEL
BUSINESS LEVEL
FRONT-LINE LEVEL
EXECUTIVE LEVEL
BUSINESS LEVEL
FRONT-LINE LEVEL
TOMORROW
We are using completely different methods
for the same process! Consistency would
make this so much easier and more
valuable.
Our system doesn't have the capacity to
handle this request …
I wish I could access additional
information about this item.
They expect us to work 50+ hour
weeks without adequate tools
for the job.
This just isn't working!
I cannot process
credit or gift
cards, why do we
have these
issues?
With all this administrative work,
how can I run a restaurant?
Why did the company
send me this coupon, I
don't have kids?
I can access sales information from
anywhere, anytime. Finally, A company that listens.
Now this is an offer I will use, the
companies loyalty program … it is great!
My smart
phone just told me to
buy our sausage.
Why aren't we
going to hit our
numbers?
Process and Data Standardization
Documented processes, Governance
ERP Systems
Integrated, robust systems
Business Intelligence
Tools and information to make
informed decision
Mobile workforce
Provide anytime, anywhere access
Customer satisfaction is
up and we are meeting
our performance
benchmarks.
Having common
processes and systems
increases our ability to
work together.
Now I can easily
find all the
information I
need.
Did you know our
highest scoring menu
item on our customer
surveys is the Rise
and Shine?

10. 9 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
This trailer
is great!
I'm texting my
friends during
the movie.
Can someone
bring me
popcorn?
Box office
lines were
really long!
Opportunity:
- Add "movie
mode" to the
mobile app.
- Send a
notification to
the mobile app
asking the
guest to
activate
"movie mode."
Opportunity:
- Add native
ticketing to the
mobile app.
- Streamline the
mobile
transaction.
Opportunity:
- Add the
concession
purchasing to
the mobile
app.
- Send order to
the guest's
reserved seat.
Example
Opportunity:
- Display a
trailer list to
the mobile
app.
- Add the
capability to
"like" trailers
or add trailer
to a movie
watch list.
- Notify the
customer
when tickets
go on sale for
movies on
their watch list.

11. 10 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
Example: A Security Story Wrapped in a Process View
Concept
 Assess Local
Market
Requirements
to Ensure
Product
Relevance
 Anticipate and
Solve Design
and Production
Challenges
Design
 Identify Critical
Safety
Performance
Requirements
 Help Plan
Development
Process to
Reduce
Prototype
 Test Product
Safety and
Performance
 Assess Design
Against Market
Requirements
 Identify Issues
Early in Cycle
Planning
 Sourcing Data
Clearinghouse
 Assess
Production
requirements
 Certify
Products for
Market
Compliance
Manufacture
 Assess
Ongoing
Production
Against
Requirements
 Provide
Analytics on
Manufacturer
Quality
Strategy: Help Customers Bring Better, Safer Products to Market Faster
Security Strategy: Ensure Employees and Customers Can Securely and
Efficiently Collaborate by:
Managing Information
Access to Protect
Customer Data
Building a More
Secure and Flexible
Infrastructure to
Support New Services
Quickly Detecting and
Responding to
Threats
Securing Digital
Strategy Platforms for
Future Growth
Customer
Product
Development
Process

12. 11 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
Example: 1-Page Strategies Don't Have to Be Pictures
This is the story of Michelle, our typical student …
 She is first in her family to attend college …
 She carries a full-course load and works part-time
…
 For her to be successful we need to consistently
deliver ...

13. 12 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.12 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
How to build a 1-page strategy…

14. 13 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
The first step is to understand how your company wins in
the marketplace
Companies that focus
on one of these
strategic approaches
make more money
than those who select
two or more
approaches to
“winning” in the
marketplace
Ask yourself: Does the executive team know how your company
wins in the marketplace?
How We Win
Customer Intimacy
Product
Leadership
Operational
Excellence
Tracy and Wiersma model for strategic
differentiation

15. 14 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
The second step is to use that strategy as a lens for
strategic thinking about operations
Differentiating
Applications
Commoditized
Applications
Commodity Business
Processes
Differentiating
Processes
Commodities vs. DifferentiatorsHow We Win
Customer Intimacy
Product
Leadership
Operational
Excellence
Tracy and Wiersma model for strategic
differentiation
Ask yourself: Does the executive team know how
what differentiates the enterprise?

16. 15 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
Steps three and four are to choose a viewpoint and
answer a question (or two)
VIEWPOINT ANSWER A QUESTION (OR TWO)
Stakeholder view…including
customers / clients / taxpayers
If I were to tell a story from a stakeholder perspective,
what would I say? Examples:
 Customers: "Every time I call in, I'm on hold
forever."
 Executives: "How can we determine our
strengths if we don't know our revenue and
profits by products?"
• Customer Service: "It takes me 10 minutes to
boot up my system every morning.“
Process What end-to-end issues exist with the current
process? How do you know?
When the process is "perfect," what will happen?
A picture of your product or place of
business
List the capabilities required to be successful

17. 16 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
The “art” lies in an iterative process
Listen to the stories told by your
business peers—those will lead you
toward a viewpoint
Imperfection is perfect—most people
are better editors then creators
Hone your messages for your audience
Use this picture as a starter for every
conversation about strategy, every
success to date and every change that
has taken place … the more truly worn it
is, the more success you will have
The Final Steps are to Draw a Picture…

18. 17 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
 Effective Communications: Lead Through Storytelling
Heather Colella, Militza Basualdo (G00201635)
 Effective Communications: Stakeholder Analysis
Heather Colella (G00170514)
 One-Page Strategy Library: Services Industry
Heather Colella (G00299248)
 The Art of the 1-page Strategy
Heather Colella (G00281842)
 Where’s Your One-Pager? Building a Supply Chain Strategy Map
Dana Stiffler, Jane Barrett and Jennifer Loveland (G00274008)
Recommended Gartner Research
For more information, stop by Gartner Solution Central or email us at solutioncentral@gartner.com.

19. 18 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
On-Demand Webinars from the Effective Communications Series
• Learn How Policies Improve Overall IT Performance View On Demand
• Creating the Communications Core View On Demand
• Stakeholder Analysis View On Demand
• How to Develop a Communications Plan View On Demand
• Portfolio Reprioritization through Governance View On Demand
• The Art of the 1-Page Strategy Watch It Again

20. 19 CONFIDENTIAL AND PROPRIETARY I © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
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22. 21 CONFIDENTIAL AND PROPRIETARY I © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Download the
presentation
A PDF is available for download
in the Attachments tab.
Get more value
out of your
webinar experience Visit
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Share
the Gartner webinar calendar
with your colleagues.
A PDF is available for download
in the Attachments tab
Rate
and comment on
your experience
Thank you –
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Keep the conversation going
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Download our monthly
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Nancy Northrop