This document provides brief outlines of Chipotle Mexican Grill, Chick-fil-A, and McDonald's. It notes that Chipotle was founded in 1993 with a mission to serve higher quality, fresh Mexican food fast. Chick-fil-A was founded in 1946 and is known for its Southern Baptist culture and values, being closed on Sundays. McDonald's was founded in 1955 and focuses on customer service and organizational learning. The document also includes scenarios about people feeling hungry and recommendations for food ordering apps.
3. Briefoutline
● Founded in 1993 by Steve Elles
● Simple Idea:
○ Show that food served fast
didn’t have to be fast
food.
● Fast casual, fresh Mexican
food.
○ Burritos, tacos, burrito
bowls, salads.
● High quality raw ingredients,
classic cooking techniques,
distinctive interior design.
● “Food With Integrity”
commitment
○ Using naturally grown
ingredients
○ Serves more naturally
raised meat than any other
restaurant chain.
7. Briefoutline
● Founded:1946
● S. Truett Cathy.
● Mostly in southeastern United
States.
● Company’s culture influenced by
its devoted founder’s Southern
Baptist beliefs.
○ Lead to the chain’s distinctive
features: closed on Sunday’s
and holiday’s.
● Visible example of religious
principles and practices:
○ Donate over $5 million to
groups that opposed same sex
marriage
