1. Introduction to Desperado
May 2012

2. Your job as a sponsor

3. isn’t to cajole, trick or bribe
consumers into becoming part
of your brand story.

4. It’s to make your brands part of
their story.

5. Best Practice is about…

6. Connecting with people - not
getting in front of crowds.

7. It’s about adding value to
people’s lives.

8. It’s about enhancing consumer
experiences – not interrupting
them.

9. From a business perspective

10. It’s about measuring outcomes
and not just outputs.

11. Outputs are: impressions,
audience size…

12. Outcomes are: social media
chatter, sell through, purchase
intent…

13. How we can help you drive
better business results:

14. We work with brands like yours…

15. …to significantly increase ROI
from investments in
sponsorship marketing…

16. …while delivering results
against key business indicators
around revenue, brand
health, relationships and market
share.

17. In the last thirty six months, in
deals ranging from $15,000 to
over $35 million…

18. …we negotiated sponsorship
agreements on average 16%
below rights fee asking price
and 29% below market
valuation.

19. Recently, we supported a client
in developing a new
sponsorship strategy that
decreased the number of
properties in its portfolio by
15%...

20. …decreased the rights fees to
activation ratio on each
remaining property by an
average of 10% and increased
overall measurable results by
24% over a twelve month
period.

21. That’s meaningful results.

22. The company we keep…

24. Aside from our competency in
sponsorship strategy, activation
and measurement…

25. …we have a few proprietary
assets that help us bring great
value to our clients.

26. True Value™

27. True Value™ is our industry
accepted, best-practice
recognized sponsorship asset
valuation model.

28. True Value™ has been in use
for over a decade and will be
used to assign market value to
more than 200 properties this
year alone.

29. True Value™ is fully
customized to your business
and your industry sector. It
looks at market value in that
context – through your lens.

30. True ROI™

31. Measuring sponsorship ROI is
simple, but it is not easy.

32. The bad news is that there is no
silver bullet.

33. The good news is that it is
possible.

34. True ROI™ is our proprietary
return on investment protocol,
also fully customized to your
business. It measures what
matters.

35. True ROI™ measures
outcomes and not just outputs
(remember we talked about the
distinction between the two
earlier?).

36. Outcomes are what drive your
business results.

37. Touchstone™

38. Touchstone™ is our cloud-
based sponsorship proposal
management software.

39. Touchstone™ helps manage
the inflow of the mostly
unsolicited sponsorship
proposals you’re receiving -

40. - much more effectively and far
more efficiently.

41. Touchstone™ automates
much of the process, it helps
you appear more responsive
and more approachable to
those seeking sponsorship from
your organization.

42. …and Touchstone™ enables
you to divert staff resources to
higher value work.

43. Our experience and service
offering could make a big
difference for your business.

44. It’s worth a talk.

45. Ian Malcolm
President
p. 312 283 5094 ext. 24
e. ian@desperadomarketing.com

46. ©2012 Desperado Marketing Inc. and Desperado Marketing LLC
The contents of this document are the property of Desperado Marketing Inc. and/or Desperado Marketing LLC. They represent intellectual property in the form of
but not limited to processes, ideas and creative designs. They may not be used without prior written agreement and only upon full compensation to Desperado
Marketing Inc. or Desperado Marketing LLC for the use or partial use of any of the material contained herein.