Destini Dickson grew up in Sacramento, California in a single parent household. She has been involved with music her whole life through band, church choirs, and dance. Her goal is to become a music executive and own a record label. She is currently enrolled in a Music Business program at Full Sail University. The document provides details on Dickson's background, career goals, skills, potential roles in the music industry, target audience, and competition. It establishes her personal brand focused on bringing fun and new talent to music lovers.

1. PERSONAL BRAND EXPLORATION
Destini Darnae’ Dickson Project &
Portfolio I: Week 3
June 25, 2019

2. The only child of Delnata Booth, Destini Dickson
grew up in Sacramento,California in a single
parent household. Growing up without a father
didn’t stop her from dreaming and being
involved in music all her life from band, church
choirs, and dance. Since she was the only child
Destini was raised around here cousins, aunts,
uncles as well as her grandmother which was the
one who taught her the cores and values in life.
Her goal is to become a music executive an own
a record label called “Dynasti Records” name
after her daughter Dynasti. Destini Dickson is
recently enrolled in the Music Business Bachelor
of science degree program at Full Sail University.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Manager
• Artist Representative
• Talent Manager
Love Archetype - Become more
attractive to others, build an
experience that appeals to all of the
senses. Help manage myself and
others in the music and
entertainment industry.
Music Business for the Music Industry

4. Music Executive & Music Development at RBMG,ISM, and
DMA
TARGET AUDIENCE
• DEMOGRAPHICS: 90% Male
20% Female, 21-45 years old,
Predominately Black, Hispanic,
White,College Educated, Located in
North America.
• PSYCHOGRAPHICS:Loves’s
music, day to day traveling ,
regularly attends concerts, doesn’t
mind showing up as a guest at
awards shows.
• IDEAL AUDIENCE
MEMBERS: Alvin Wilkerson ,
Music Executive (RBMG),James D.
Jackson , Executive Producer
(ISM), Drew Denbo, Head of
Business Development (DMA)

5. GOALS
Short Term: Before and After Graduation, 2020)
• Start interning at the Recording Academy
‣Network, and send Resume within the music
industry , on LinkedIn November 30, 2019.
Mid Term: (2025)
‣Managing artist nationwide and worldwide
sold out concerts by June 10, 2025.
‣Music Executive producer at a major record
label
Long Term: (2040)
• Establish my own record company for all genres of
music. Win numerous Grammy’s for my work in the
music industry on or after February 01, 2040

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Judgment and Decision 87%
Negotiation 65%
Active Listening 70%
Social Preceptiveness 60%
SOFTHARD
Teleconference 10%
Public Speaking 10%
Accounting 40%
Spreadsheet Software 60%
SOFTHARD

7. I help professional Singers an
Musicians by Managing their careers,
booking tours and inspiring them to take
their music to the next level for the next
generation to come.
PROMISE

8. CREDENTIALS
Work Experience:
• Artist Representative for only a month for
Jazz and Classical Music
• 2 years in music marketing at
theparadiseapp
Education:
• A-Technical College, Business
Administration 2018
• Music Business, B.S., Full Sail University (Exp. 2020)
Awards:
• Graduation Metal in 2018
• Perfect Attendance

9. COMPETITION
Shauntel L. Branch
Industry Experience:
• Brand Consultant for 6 years
• Events coordinator for 10 years
Education:
• Bachelor of Applied (B.A.Sc), Business Finance
2011-2015
• Bachelor of Applied Science (BASc) Music Business
2015-2018
Leadership Experience:
• No leadership experience
Skills and Proficiencies:
• Event Planning - 99 endorsements
• Online Advertising - 16 endorsements
• Microsoft Excel- 38 endorsements
Destini Dickson
Overall Online Presence:
• More than 500+ connections, banner image is nice
customized headshot, profile is up to date ,active on
social media, URL customized.
• Grade: Good, 80 out of 100
Industry Experience:
• 2 year as a talent agent
Education:
• Currently enrolled in Music Business, B.S. at Full Sail
University
• A-Tech College, Business Administration
Leadership Experience:
• No leadership award
Skills and Proficiencies:
• Public speaking- 0 endorsements
• Active listening- 0 endorsements
• Judgement and decision -0 endorsements
Overall Online Presence:
• 2 connections, banner image customized, headshot, , no
articles published, sporadically active on personal social
media accounts, URL is not customized
• Grade: Average, 40 out of 100

10. COMPETITION
Bianca Chevllier
Industry Experience:
• The Recording Academy volunteer for
1 month
• Artist Management for 1 year
Education:
• Valencia Community College Vocal Performance
Associate Degree
• Full Sail University ,Music Business B.S
Noteworthy Experience:
• No Noteworthy experience
Skills and Proficiencies:
• Vocal Jazz - 7 endorsements
• Music Theory- 11 endorsements
• Team Leadership-11 endorsements
Overall Online Presence:
• 500+ connections, banner image is customized,
polished headshot, detailed profile summaries, zero
recommendations, notable volunteer work, URtL
customized,
• Grade: Good, 100 out of 100
Industry Experience:
• Talent Agent for 1 year at
theparadiseapp
• Polyphony Artists Management
• Artist Representative
Education:
• Current student enrolled in Music Business , B.S. at Full
sail university
• A-Technical College -Business Administration
Leadership Experience:
• No leadership experience
Skills and Proficiencies
• Negotiations 0- endorsements
• Accounting-0 endorsements
• Spreadsheet Software 0- endorsements
Overall Online Presence:
• 2 connections, banner image customized, somewhat
professional headshot, no detailed summary
throughout profile with two content pieces, no articles
published, sporadically active on personal social media
accounts, UR is not customized
• Grade: Average, 50 out of 100
Destini Dickson

11. BRAND POSITION
Bringing , fun , laughter for the new
generation, better music for our culture by
scouting out new talent for all “Music Lover’s
DESTINI “MUSIC LOVER” DICKSON
Destini earned the nickname
“Music Lover” because she lets
the music do all the talking,
while bringing new and exciting
talent

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Entrepreneur Club tour
‣ Aug 4th | Atlanta, GA
• The Grammy Association (TGA)
‣ Recording Academy Membership | Atlanta Chapter
• Force Music Conference & A&R Artist Showcase
‣ Mar 2 - Mar 3, 2020| Atlanta, Ga
Digital Marketing
• Primary Content: create a show just for music lovers create
a playlist and showcase it live once a week.
Primary Tools: Youtube and Facebook - promote playlist for
one hour through social media account, network with up and
coming artist in industry.
• Website: Us My facebook Url or my Full Sail University
digital portfolio to showcase my playlist for music lovers as
well as passed school projects.

13. PROFESSIONAL
DEVELOPMENT
Mentor
• Seeking a music industry professional with at least 20+
years or more experience in music business;
contact and connect with Jan, 2020
Formal Education
• Complete my Music Business , B.S. by expected
graduation date in 2020
Technical Skills
• Download a ebook guide on public speaking; complete
all public speaking skills,( Jan. 2020)
• Overcoming your fear of public speaking -
Lynda.com, Aug (2019)
• Learning VolP and Unified Communications -
lynda.com, Sept( 2019)
Soft Skills
• Taxes and Accounting for music - Lynda.com,
July. 2019
• Working with documents ,spreadsheet and
presentations- Lynda.com, July. 2019
• OuickBooks for Mac essential Training attend monthly
classes, starting Aug. 2019
• Excel Quick Tips- Lynda.com, Nov. 2019

14. Destini Dickson
You know how the music industry is, it changes
as the year’s go by, fanbase has been gradually
slipping over the past decade? Well, what I do is
produce personal brand stories that entertain and inspire all generations to
celebrate remarkable professionals such as singers songwriters and
musicians . In fact, after being apart of music for 22 years ,I get involved in
lower income area’s to keep the music programs for students so they can
have a bright successful future.
“

15. REFERENCES
Branch, S. (2019). Shauntel LinkedIn Profile. Retrieved June
25, 2019, from https://www.linkedin.com/in/shauntelbranch
Chevallier ,B. (2019). Bianca “bibi” Chevallier LinkedIn Profile.
Retrieved June 25, 2019, from https://www.linkedin.com/in/
biancachevallier
ONETOnLine.org. (2019). Summary Report for: 13-1011.00—
Search Music Business. Retrieved June 25, 2019, from https://
www.onetonline.org/link/summary/13-1011.00
(2019). Company Page on Kaye Putnam. Retrieved June 25,
2019, from https://www.kayeputnam.com/brandality-
archetype-lover/
(2019). The Grammy association - Retrieved June 25, 2019,
https://www.grammy.com/grammys/artists/association
(2019). Artist Manager - Job Description. Retrieved June
25,2019
, fromhttps://www.onetonline.org/link/summary/13-1011.00
(2019). Music Executive, Company Raw bass music group Page
on LinkedIn. Retrieved June 25th, 2019, from Linkedin.com/
in/alvin-wilerson-jra1638b9a
Lynda.com. (2019). https://www.lynda.com/search?
q=spreadsheet+classesaccounting+classes
The Force Music Conference & Artist Showcase (2019). Event
Schedule. Retrieved June 25, 2019, from https://
www.eventbrite.com/e/force-music-conference-ar-artist-
showcase-tickets-25940278070