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Detecon U.S.   A brief introduction to our  service offerings   February 2011 We make ICT strategies work
Detecon Group at a Glance DETECON INC SOP.PPT Page   Detecon is a global consulting company which unites classic management consulting with a high level of information and telecommunication technology expertise. Detecon International ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Industries ,[object Object],[object Object],[object Object],[object Object],Competences
Detecon Clients DETECON INC SOP.PPT Page   Established 30 years ago, we now work with more that 250 telecommunications and industry clients around the world.   Extract of Detecon cliens
Detecon in the US: Overview DETECON INC SOP.PPT Page   Based in San Francisco, Detecon Inc. leverages its wide innovation network, extensive international experience and deep operator knowledge to help our ICT industry clients. Innovation & The Silicon Valley ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who We Are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Detecon in the US: Services DETECON INC SOP.PPT Page   We are ICT strategy consultants, with deep experience in emerging technologies, who specialize in innovation, strategy and new product launch. Our Consulting Services Innovation Innovation Intelligence & Management Proactively detect, evaluate, and leverage the innovation landscape to create leading portfolios ,[object Object],[object Object],[object Object],Launch New Product & Service  Launch Support Support to successfully launch groundbreaking products and services Product Strategy Partner Strategy Innovation Management Partner Management Growth Strategy Innovation Intelligence Tariff Strategy Sales Channel Strategy Project Management Due Diligence Market Entry Service Provisioning Strategic Positioning Portfolio Strategy Business Planning
Detecon Services: Innovation Management DETECON INC SOP.PPT Page   Detecon’s Innovation Management offering is an effective way to proactively navigate, evaluate, and leverage the innovation landscape. Innovation Management Methodology ,[object Object],[object Object],Innovation Intelligence Innovation Strategy Innovation Portfolio Management Innovation Realization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Detecon Services: Innovation Management DETECON INC SOP.PPT Page   Project Example: Radar The radar is a one page visualization of the major product & service developments during the quarter, with estimation of future impact. Product & Services Radar Screen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Detecon Services: Innovation Management DETECON INC SOP.PPT Page   Project Example: Innovation Tours Innovation Tours facilitate a week of intensive meetings between the customer’s executive team and key counterparts in the Silicon Valley. Sample Innovation Tour Agenda 9:00-12:00 12:00-14:30 Activity Time 15:00-15:30 Travel Travel 15:00-15:30 Evening Dinner Event at Stanford Roundtable with Industry Leaders Evening Activity Time Activity Time Dinner and Start up Event 14:30-17:30 Evening Introduction & Lunch  Activity Time Day 1: Digital & Cloud Trends Day 2: Pricing Models  Day 3:  InnovationStrategy Day 4:  Governance Structure Free Time &  Travel to Airport 15:30- 15:30-17:30 15:30-17:30 9:00-11:00 9:00-11:00 9:00-11:00 13:00-15:30 Lunch & Debrief Session 13:00-15:00 13:00-15:00 11:00-13:00 Travel & Lunch Travel & Lunch 11:00-13:00 11:00-13:00
Detecon Services: Technology, Products & Services Strategy DETECON INC SOP.PPT Page   ,[object Object],[object Object],[object Object],[object Object],[object Object],Detecon specializes in developing technical and commercial strategies for bringing innovative products and services to market, particularly within carrier networks. Strategy Development Methodology Technology Strategy Design Analysis & Assessment Market Strategy Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What should we react? Attack Do Nothing? Defend Innovation Opportunity Threat? How big? How big? How Complex? What should we react? Attack Do Nothing? Defend
Detecon Services: New Product Launch DETECON INC SOP.PPT Page   Detecon works across marketing and technology functions to help clients ensure successful product roll-out. Launch Services Methodology Program Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Commercial Launch Technical Launch
Detecon Topics: Why Focus on Innovation? DETECON INC SOP.PPT Page   ICT players need solutions to help them respond to the fast-paced market introducing new products that integrate well, retain customers and keep competitors at bay. But Many New Products Fail The Need for Innovation is Understood Cut Costs Invest in the Future Reinvent Culture Generate Growth Differentiate Prepare for Threats Other 5% Regulatory issues 7% Inventory/product availability issues 8% Inadequate distribution channel 13% No clear product differentiation 19% Pricing 23% Product quality 24% Poor commercialization or promotion 26% Late to market/missed demand 33% Product does not meet customer needs 46% Strategic missteps are responsible for many of the most common reasons new products failure. Source: AMR Research 2005
Detecon Topics: Current Focus Topics DETECON INC SOP.PPT Page   The most critical innovation topics we see for operators and ICT players today are: Mobile Internet, Emerging Devices, Cloud Computing and Sustainability. Innovation Focus Areas - Today Mobile Internet Cloud Computing Emerging Devices Sustainability ,[object Object],[object Object],[object Object],[object Object],Social Media Ent. Apps MediaPhone Next-Gen TV Smart Home mCommerce Connected Car eHealth Open Development Emerging Areas
Project Example: Mobile Internet DETECON INC SOP.PPT Page   Innovative devices and services are one of the key differentiators for carriers in the coming years. They improve margins and prevent churn by locking in subscribers.  Innovation in Devices and Services Key to Subscriber Retention Personal Information “ I don’t want to go through the hassle of entering all my contacts and information again!” Brand Appeal “ I don’t like the other brands!” Usability “ Other services don’t offer the same quality of navigation and presentation” Exclusive Community “ Other services don’t offer me the same access to my people” New Devices “ I have a variety of devices for all kinds of personal needs” Acquisition Churn Retention
Project Example: Mobile Internet DETECON INC SOP.PPT Page   Carriers must confront the challenges associated with device proliferation and the threat of disintermediation by internet players and emerging ecosystems. Device Proliferation Challenges The quantity and increasingly shortened lifecycle of devices in carriers’ portfolios significantly complicate service production and integration. Hardware and Form Factor  Software and Platforms + Unified service delivery and first-rate user experience Billing Customer Service Stores & Distribution Voice Services Messaging Mobile Devices Content Online Services Entertain-ment Devices Partner Ecosystem Traditional Competencies Carrier Competencies Internet Player Competencies The Threat of Competition from  Emerging Ecosystems Internet players are moving into traditional carrier competencies, like voice and billing.  Carriers must innovate to avoid becoming mere dumb-pipe providers. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project Example: Emerging Devices DETECON INC SOP.PPT Page   The emergence of a plethora of connected devices creates new business opportunities but also new operational challenges for carriers.   Plethora of new connected devices Voice declines, data explodes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Implications for carriers Source: Gigaom 2010  Source: Ovum 2010  Revenues (US) 100% 2014 2012 2010 2008 Mobile Data  Mobile Voice  211% 94% 180% 95% 139% 97% 100% 100% Device heterogeneity CAGR ’08-’13 32% Netbooks Smartphones 48% Emb. devices 53% Tablets 117% Time
Project Example: Emerging Devices DETECON INC SOP.PPT Page   Our services include building an emerging services and devices group with dedicated scouting, evaluation and implementation capabilities.  Incentives How are goals defined and how are employees remunerated? Strategy How do we articulate the strategic principles that guide business innovation? Structure Where is the group located and how is it organized? Processes How are new device opportunities generated, developed and evaluated? People How is the new group staffed? Culture What does management say and do to create a conducive environment? Scout Select Launch Emerging devices
Project Example: Cloud Computing DETECON INC SOP.PPT Page   In the next five years the current Cloud offerings will be split into two sophisticated markets: Infrastructure Utilities and a Software Universe Innovation in Devices and Services Key to Subscriber Retention ,[object Object],[object Object],[object Object],[object Object],[object Object],Infrastructure Utility SaaS IaaS PaaS ,[object Object],[object Object],[object Object],[object Object],Software Universe
Project Example: Cloud Computing DETECON INC SOP.PPT Page   Detecon helps clients determine how to position themselves vis-à-vis cloud services to ensure they are exploiting attractive opportunities and maintaining competitiveness. Cloud Transformation Strategy Development Define Goals Document Status Quo Shape Use Cases Evaluate Benefit Recommend Transformation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project Example: Sustainability DETECON INC SOP.PPT Page   There is no “either/or” green solution, only priorities. Strategies are custom-tailored, depend on country, perspective, as well as on scale & core business of the company.   Cost savings is the “carrot” and regulations is the “stick” Source: Detecon Opinion Paper, “When Giants Flex Their Muscles: Green Activities of Silicon Valley Telco Industry Leaders”, 2010 Top 10 Silicon Valley players for technology, products & services  > 40 – 80% of global telco supplier market
Project Example: Sustainability DETECON INC SOP.PPT Page   Carriers need to proactively select and adopt CSR, branding/market and governance initiatives in order to convince stakeholders of their commitment to the green issue. Green Governance, CSR and Marketing Initiatives Green Governance Internal CSR External CSR Branding & Marketing Green Audits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Detecon USA Service Offering Portfolio

  • 1. Detecon U.S. A brief introduction to our service offerings February 2011 We make ICT strategies work
  • 2.
  • 3. Detecon Clients DETECON INC SOP.PPT Page Established 30 years ago, we now work with more that 250 telecommunications and industry clients around the world. Extract of Detecon cliens
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  • 8. Detecon Services: Innovation Management DETECON INC SOP.PPT Page Project Example: Innovation Tours Innovation Tours facilitate a week of intensive meetings between the customer’s executive team and key counterparts in the Silicon Valley. Sample Innovation Tour Agenda 9:00-12:00 12:00-14:30 Activity Time 15:00-15:30 Travel Travel 15:00-15:30 Evening Dinner Event at Stanford Roundtable with Industry Leaders Evening Activity Time Activity Time Dinner and Start up Event 14:30-17:30 Evening Introduction & Lunch Activity Time Day 1: Digital & Cloud Trends Day 2: Pricing Models Day 3: InnovationStrategy Day 4: Governance Structure Free Time & Travel to Airport 15:30- 15:30-17:30 15:30-17:30 9:00-11:00 9:00-11:00 9:00-11:00 13:00-15:30 Lunch & Debrief Session 13:00-15:00 13:00-15:00 11:00-13:00 Travel & Lunch Travel & Lunch 11:00-13:00 11:00-13:00
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  • 11. Detecon Topics: Why Focus on Innovation? DETECON INC SOP.PPT Page ICT players need solutions to help them respond to the fast-paced market introducing new products that integrate well, retain customers and keep competitors at bay. But Many New Products Fail The Need for Innovation is Understood Cut Costs Invest in the Future Reinvent Culture Generate Growth Differentiate Prepare for Threats Other 5% Regulatory issues 7% Inventory/product availability issues 8% Inadequate distribution channel 13% No clear product differentiation 19% Pricing 23% Product quality 24% Poor commercialization or promotion 26% Late to market/missed demand 33% Product does not meet customer needs 46% Strategic missteps are responsible for many of the most common reasons new products failure. Source: AMR Research 2005
  • 12.
  • 13. Project Example: Mobile Internet DETECON INC SOP.PPT Page Innovative devices and services are one of the key differentiators for carriers in the coming years. They improve margins and prevent churn by locking in subscribers. Innovation in Devices and Services Key to Subscriber Retention Personal Information “ I don’t want to go through the hassle of entering all my contacts and information again!” Brand Appeal “ I don’t like the other brands!” Usability “ Other services don’t offer the same quality of navigation and presentation” Exclusive Community “ Other services don’t offer me the same access to my people” New Devices “ I have a variety of devices for all kinds of personal needs” Acquisition Churn Retention
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  • 16. Project Example: Emerging Devices DETECON INC SOP.PPT Page Our services include building an emerging services and devices group with dedicated scouting, evaluation and implementation capabilities. Incentives How are goals defined and how are employees remunerated? Strategy How do we articulate the strategic principles that guide business innovation? Structure Where is the group located and how is it organized? Processes How are new device opportunities generated, developed and evaluated? People How is the new group staffed? Culture What does management say and do to create a conducive environment? Scout Select Launch Emerging devices
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  • 19. Project Example: Sustainability DETECON INC SOP.PPT Page There is no “either/or” green solution, only priorities. Strategies are custom-tailored, depend on country, perspective, as well as on scale & core business of the company. Cost savings is the “carrot” and regulations is the “stick” Source: Detecon Opinion Paper, “When Giants Flex Their Muscles: Green Activities of Silicon Valley Telco Industry Leaders”, 2010 Top 10 Silicon Valley players for technology, products & services > 40 – 80% of global telco supplier market
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