This document discusses a marketing project for a new mobile handset brand called Vavix Mobiles. The project covers the history of mobiles, product details of the new Vavix VX201 handset, competitors in the market, distribution channels, promotion strategies, and profit margins. Vavix Mobiles will compete against top brands like Nokia, Samsung, Blackberry, HTC and LG. It plans to produce 2000 handsets initially, with half stored in warehouses and the other half sent to market through road transportation and a two-level distribution channel. Promotion efforts will include advertisements in newspapers, radio, hoardings, websites and SMS.