2. Email us
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Dynamic solution >
Our foundation is innovation
Displaydata is a venture-backed private company established in
2000. We’re the leaders in the design and supply of dynamic digital
display solutions incorporating fully graphic electronic shelf labels
(ESLs).
Our product portfolio offers a dynamic and cost-effective solution
to many of the challenges facing omni-channel retailers. Our new
and future products support our vision of an integrated buying
experience, offering enriched product and promotional information
to optimize conversion and drive profitability.
Displaydata combines strategic vision and commercial focus with
world-class scientific, engineering and manufacturing expertise.
We hold an extensive intellectual property portfolio, and our team
retains full control of R&D, manufacturing, and software development.
Backed by healthy investment, and with an ambitious and adaptive
product roadmap, we’re busy inventing the future of retail.
CONTACT
BLE BEACON
ENABLED ESLS
DYNAMIC
CENTRAL
DYNAMIC
COMMUNICATOR
ELECTRONIC
SHELF LABELS
OUR SOLUTION
OVERVIEW
WHY
DISPLAYDATA?
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3. Email us
+1 (800) 542-7793
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Dynamic solution >
Everything you need to deliver dynamic
promotions to your store
With our advanced dynamic digital display solution, you can manage
your omni-channel pricing and promotions strategy with speed,
agility and consistency. You’ll improve both the shopping experience
and your profits – quickly, easily and securely.
We call it Dynamic Solution. Increase revenue,
improve margins
and enhance
customer loyalty
Agility to update
pricing and
promotions
information in
seconds
Full control and
visibility of the
information
displayed across
your stores
Ensure the price
at the shelf edge
is always the
correct one
Our Dynamic Solution
delivers the following
benefits:
With extensive design options
and a wide range of ESLs to
choose from, displaying
accurate and impactful price,
product and marketing
messages on your shelf edge
has never been easier
Dynamic Central
Software enables
you to create and
update your ESLs
across your entire
retail estate in
seconds
1
3
2 A Dynamic
Communicator sits
discreetly in store
delivering optimized
and secure two-way
communication
between the ESLs
and HQ
4 With Bluetooth
beacons built-in to
the ESLs, deliver
personalized,
relevant messages
straight to your
customer’s
smartphone in store,
when combined with
a retailer app
CONTACT
BLE BEACON
ENABLED ESLS
DYNAMIC
CENTRAL
DYNAMIC
COMMUNICATOR
ELECTRONIC
SHELF LABELS
WHY
DISPLAYDATA?
OUR SOLUTION
OVERVIEW
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4. Email us
+1 (800) 542-7793
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Dynamic solution >
• Black on ‘paper-white’ high
resolution electrophoretic displays
(EPD)
• Near 180° viewing angle with
excellent readability
• Fully graphic for unlimited product
promotions
• Two-way wireless communication
with HQ
• Replaceable batteries with a 5 year
lifetime*
• Range of sizes from 2.1 to 4.2 inches
*Battery life dependent upon number of
updates and display type
Features
• High resolution 3-color (red, black
and ‘paper-white’ or yellow, black
and ‘paper-white’) electrophoretic
displays (EPD)
• Near 180° viewing angle with
excellent readability
• Fully graphic for unlimited product
promotions
• Two-way wireless communication
with HQ
• Replaceable batteries with a 5 year
lifetime*
• Range of sizes from 1.6 to 7.4 inches
*Battery life dependent upon number of
updates and display type
Features
The market leading fully graphic
electronic shelf labels
Displaydata Chroma and Aura ranges of electronic shelf labels (ESLs) feature the latest electrophoretic
display (EPD) technology in a range of sizes to deliver high quality, fully graphic product labels to display
across your store.
Brighter
Brighter displays and
low reflectivity for
excellent readability
Sharper
Minimized pixel
cross-talk for crisper
displays
Colorful
Chroma uses 3 colors,
(Red, black ‘paper-
white’, or yellow, black
and ‘paper-white’), for
maximum impact
Why Displaydata ESLs?
Our experienced team of
display technology engineers
have skilfully optimized the
ESLs to deliver displays that
are brighter, sharper and
more colorful.
CONTACT
BLE BEACON
ENABLED ESLS
DYNAMIC
CENTRAL
DYNAMIC
COMMUNICATOR
ELECTRONIC
SHELF LABELS
WHY
DISPLAYDATA?
OUR SOLUTION
OVERVIEW
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Aura 42
Display size
3.3 x 2.5 inch
Aura 29/29 BLE
Display size
2.6 x 1.1 inch
Chroma 60
Display size
4.7 x 3.5 inch
Chroma 42
Display size
3.3 x 2.5 inch
Chroma 29
Display size
2.6 x 1.1 inch
Chroma 21
Display size
1.9 x 1 inch
Fully graphic black on ‘paper-white’ high resolution
displays for easy readability
Fully graphic 3-color (red, black and ‘paper-white’
or yellow, black and ‘paper-white’) high resolution
displays for easy readability
Aura 21
Display size
1.9 x 1 inch
Aura 29 Freezer
Display size
2.6 x 1.1 inch
CONTACT
BLE BEACON
ENABLED ESLS
DYNAMIC
CENTRAL
DYNAMIC
COMMUNICATOR
ELECTRONIC
SHELF LABELS
WHY
DISPLAYDATA?
OUR SOLUTION
OVERVIEW
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6. Email us
+1 (800) 542-7793
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Dynamic solution
The hub of the store network
Displaydata’s Dynamic Communicator provides secure, two-way
data communication between HQ and the store’s electronic shelf
labels.
Our advanced wireless technology uses a unique RF wireless
frequency that is secure, extremely resilient to other networks,
delivers reliable long-range coverage, optimizes power consumption
and is easily deployed within stores.
• Extensive coverage – one Communicator has a range of up to 50,000 sq.ft.
• Fully scalable – one Communicator supports up to 65,000 ESLs, which can be
increased with an additional Communicator
• High data throughput rate means ESLs can be updated quickly
• True two-way communication – auditable confirmation of ESL updates and
health status
• Easily installed – requires just power from an Ethernet connection (PoE)
Why our infrastructure?
• Only in-store infrastructure
• Small and compact, similar
in size to a wifi router
• Secure RF frequency
• Reliable, long-range, two-
way communication
• Resilient to interference
from other in-store
communications
CONTACT
BLE BEACON
ENABLED ESLS
DYNAMIC
CENTRAL
DYNAMIC
COMMUNICATOR
ELECTRONIC
SHELF LABELS
WHY
DISPLAYDATA?
OUR SOLUTION
OVERVIEW
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7. Retailer
Product
Database
Dynamic
Capture
Dynamic
Create
Dynamic
Console
Web
Browser
Dynamic
Communicator
Retailer WAN
Dynamic Central
Email us
+1 (800) 542-7793
Visit our website
Watch our video of
Dynamic solution
Dynamic Central
Dynamic Central is Displaydata’s combined suite of software
modules that gives complete control over an entire global retail
estate of Dynamic Communicators and ESLs.
Dynamic Central is designed to be centrally managed eliminating
the need for servers within each store. Our software modules provide
all the tools to manage the complete Displaydata solution with an
intuitive, easy to use interface. Alternatively, our Dynamic Control
module provides an open API set for integration with existing pricing,
POS and display merchandising systems.
Dynamic Console features a web-
based management console for the
configuration and management of the
Dynamic Solution across your entire
retail estate – including the assignment
of new ESLs and Communicators
in each store, the creation of
new products in a store and the
configuration of new stores.
A customizable dashboard for
reporting displays the current status
of your entire estate. Dynamic Console
allows detailed information of the
status of every product on each ESL
to be viewed and reported. It also
provides a simple reporting and audit
capability of the entire estate of ESLs
and Dynamic Communicators.
.
Dynamic Console For a simple view of how Dynamic Console
works watch a demonstration here:
CONTACT
BLE BEACON
ENABLED ESLS
DYNAMIC
CENTRAL
DYNAMIC
COMMUNICATOR
ELECTRONIC
SHELF LABELS
WHY
DISPLAYDATA?
OUR SOLUTION
OVERVIEW
NEXTPREV
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+1 (800) 542-7793
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Dynamic solution
Dynamic Central
Dynamic Create is an optional software module in Dynamic Central that enables
the design and creation of display images which are scheduled to be sent
directly to the electronic shelf label.
The software is designed to be easy to use. A template designer supports the
creation of fully graphical label designs with any combination of text, images,
logos, barcodes, QR codes with ‘drag and drop’ simplicity.
Once created, the new label designs
can be scheduled for updating on any
individual or group of ESLs across the
store network.
Dynamic Create
For a simple view of how Dynamic Create
works watch a demonstration here:
Dynamic Capture is an intelligent software module that
interfaces and monitors the retailer’s existing product
and pricing data so that only changed data is processed
within Dynamic Central for updating ESL labels in store –
helping minimize network data traffic and improving system
performance.
Dynamic Capture
Dynamic Control is an application which runs
on a handheld terminal in the store. It allows
store operators to configure /remove devices
on the network, assign/un-assign a product
to an ESL, confirm the image that a display is
currently showing, show the images available
on the other pages of the display and allow
changing of the displayed page on the
display.
Dynamic Control
BLE BEACON
ENABLED ESLS CONTACT
DYNAMIC
CENTRAL
DYNAMIC
COMMUNICATOR
ELECTRONIC
SHELF LABELS
WHY
DISPLAYDATA?
OUR SOLUTION
OVERVIEW
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9. Email us
+1 (800) 542-7793
Visit our website
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Dynamic solution
Personalized content and promotions for
your customers
Displaydata continues to lead
innovation with its latest Aura
29 BLE-enabled ESL. Based
upon the popular fully graphic
Aura 29, it features the latest
EPD technology, with a powerful
Bluetooth Low Energy (BLE)
beacon integrated within the
display, and is easily controlled
from within our Dynamic Central
software suite.
When combined with a retailer’s mobile
app, BLE beacon enabled ESLs are a
powerful tool for customer engagement
and enable you to deliver richer and more
personalized content to shoppers as they
browse around the store.
BLE beacons integrated with Displaydata’s
Dynamic Solution provide significant
operational and cost advantages of
managing a single system and hardware
platform. Our solution provides complete
control and visibility over the BLE beacons within your stores.
Displaydata are helping innovate the future of in-store shopping
experiences.
Complete control and
visibility
• Switch beacons on and off
• Flexibility to adjust the
broadcast range as
required
• Change the UUID
(Universally Unique
Identifier) signal, to
distinguish your beacons
from others
• Define Major number –
used to group related
sets of beacons (e.g. store
location)
• Define minor number –
used to identify a beacon
within a group (e.g.
product)
• Set transmission frequency
and power levels
• Run health checks and
monitor battery levels
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DYNAMIC
CENTRAL CONTACT
DYNAMIC
COMMUNICATOR
ELECTRONIC
SHELF LABELS
WHY
DISPLAYDATA?
OUR SOLUTION
OVERVIEW
BLE BEACON
ENABLED ESLS
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+1 (800) 542-7793
US
3162 Johnson Ferry Road
Suite 260-505
Atlanta
GA 30062
USA
Tel: +1 (800) 542-7793
Global HQ
Century Court
Millennium Way
Bracknell
Berkshire
RG12 2XT, UK
Tel: +44 (0) 1344 292 110
Technology Centre
Malvern Hills Science Park
Geraldine Road
Malvern
Worcestershire
WR14 3SZ, UK
Tel: +44 (0) 1684 585 310
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