Future of CDN - Next 10 Years - Ahmet Ozalp, Akamai Technologies - DigiWorld Summit 2013 - Future Internet Networks Executive Seminar

1. Monthly Products Webcast Future of CDN – Next 10 Years DigiWorld Summit 2013 Ahmet Ozalp, VP Products and Strategy, International Markets Montpellier, Nov 20th, 2013 Akamai Confidential

2. Brief History of CDN Traditional webhosting, Storage Traditional Server Hosting 1990s Static & Dynamic Content Analytics, AB R, Mobile Mass Adoption, Multiple Devices 1st Gen 2nd Gen 3rd Gen 4th Gen 1999 2005 2008 2014 Edge Delivery Intelligent Routing, Replication Akamai Confidential VoD, Live Streaming, Global Cloud, P2P, Origin Storage Faster ForwardTM Transcoding, multi format, explo sion in devices Quality, Sc ale, VAS ©2012 Akamai

3. THE INTERNET HAS COME A LONG WAY… Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. …BUT WE’RE REALLY Akamai Confidential Faster ForwardTM ©2012 Akamai

4. EVERYONE AND EVERYTHING IS GETTING CONNECTED Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai

6. Video as the killer App and driver for traffic Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Source: Cisco Akamai Confidential Faster ForwardTM ©2012 Akamai

7. Prediction #1 Traffic will grow exponentially! CDNs will carry more and more of it! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai

8. Consumer Internet Traffic % of Video Traffic CDN enabled = 65% 300 % of Video Traffic CDN enabled = 53% tbps (ave) 250 51% 200 150 100 34% 50 0 2012 2017 All Consumer Internet CDN Enabled Source: Cisco Akamai Confidential Faster ForwardTM ©2012 Akamai

10. Let’s do the math… 100MB Primetime Viewers Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. x 10 Mbps ~1,000 Tbps Akamai Confidential Faster ForwardTM ©2012 Akamai

11. Prediction #2 Connected devices will drive complexity Mobile apps, OS and gaming downloads will cause“spikes” Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai

12. Connected Device Landscape Frequently “on” or available Smart Router & DVR 400M 30-60M 1.5 - 2B Smart TVs Frequently “off” or not available Resource Availability 2.2B Media Boxes 3.1B Home Consoles Tablet & PC Smart Phones Least functionality (Processing, Memory , Storage) Akamai Confidential 400-600M Device Functionality Faster ForwardTM Most functionality (Processing, Memory , Storage) ©2012 Akamai

14. Complexity Short to Mid-term  Diverse standards and practices for video encoding and packaging, DRM Long-term  Standardization around MPEG-DASH, one or two DRM and encoding models Akamai Confidential Faster ForwardTM ©2012 Akamai

15. Prediction #3 CDN Architectures will evolve! Content will move closer to the Edge! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai

18. Prediction #4 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Innovation and scale will drive success! Akamai Confidential Faster ForwardTM ©2012 Akamai

19. Technology Innovation Optimized TCP HTTP/UDP Acceleration Multicast Delivery Intelligent PrePositioning Peer Assisted Delivery Cache Server Side Akamai Confidential Client Side Faster ForwardTM ©2012 Akamai

20. Prediction #5 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. CDNs will be trusted partners for value added services Akamai Confidential Faster ForwardTM ©2012 Akamai

22. Prediction #6 CDNs and Telcos will cooperate closely! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Solo players will lose! Akamai Confidential Faster ForwardTM ©2012 Akamai

23. Prediction #7 Content deliver echo system will grow to include new categories! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai

25. Prediction #8 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. OTT video quality will meet and exceed broadcast level! Akamai Confidential Faster ForwardTM ©2012 Akamai

26. CDN Video Quality  High capacity, multi-protocol CDNs  Sophisticated encoding and transcoding technologies  3D, 4K, 8K, multi-camera angles, second screen, social media, companion content Akamai Confidential Faster ForwardTM ©2012 Akamai

27. Prediction #9 Pricing will get more sophisticated! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai

29. Prediction #10 CDN services will become more and more cost effective! CDN will be an enabler of business innovation! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai

30. CDN Cost as % of Revenue 25% 20% Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. 15% 10% 5% < 1% 0% % of revenue 2008 Akamai Confidential 2013 Faster ForwardTM 2017 ©2012 Akamai

31. Prediction #11 CDN Market will have a healthy growth! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai

32. Market Summary Drivers Short Term Mid Term Long Term Short Term Increased Consumption Mid Long Term Term Ever-growing Traffic More Content Online Higher Bitrates Broadband Penetration Online Video Growth Larger File Sizes Short Term Mid Term Long Term Broadcast IPTV Pricing Pressure Opportunity Connected Device Growth Workflow/VAS DIY and Internal CDNs Evolution of Video Formats Online New Entrants Restraints HIGH MEDIUM LOW Akamai Confidential Faster ForwardTM ©2012 Akamai

33. All segmetns of CDN echo system will win! The biggest winners will be the customers and consumers! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Akamai Confidential Faster ForwardTM ©2012 Akamai

34. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Thank you! Akamai Confidential Faster ForwardTM ©2012 Akamai

Future of CDN - Next 10 Years - Ahmet Ozalp, Akamai Technologies - DigiWorld Summit 2013 - Future Internet Networks Executive Seminar

Vous êtes en train de lire un aperçu.

Consultez-les par la suite

Future of CDN - Next 10 Years - Ahmet Ozalp, Akamai Technologies - DigiWorld Summit 2013 - Future Internet Networks Executive Seminar

Plus De Contenu Connexe

Diaporamas pour vous (20)

Les utilisateurs ont également aimé (18)

Similaire à Future of CDN - Next 10 Years - Ahmet Ozalp, Akamai Technologies - DigiWorld Summit 2013 - Future Internet Networks Executive Seminar (20)

Plus par IDATE DigiWorld (20)

Plus récents (20)