Initial creative concept marketing presentation – abridged version.

1. creative marketing proposal presentation I provider services, inc.
Prepared for:
Provider Services, Inc.
2012
Prepared by:
Don Vana

2. creative marketing proposal presentation I provider services, inc.
COULD
CREATIVE
MARKETING
SPARK
HEALTH CARE
MANAGEMENT
GROWTH?

3. creative marketing proposal presentation I provider services, inc.
WITH THE
RIGHT PEOPLE
AND PLAN
IT CAN!
• Target the right prospects
• Differentiate our products/services
• Articulate our core messages
• Build an actionable marketing plan
• Create a lead generate processes
• Measure our marketing results
• Make our web site the hub of our marketing
• Utilize social media marketing

4. creative marketing proposal presentation I provider services, inc.
―Business as usual‖ no longer means the usual
business. The commoditization of
services/products, and the rise of overnight
competitors have created challenges beyond the
reach of the same ol’ answers. An organization
has to stretch, go further, and surprise if we want
to find those new ideas that will change the game
in our favor.
I created an initial approach to discovering
insights that accomplishes first steps in this
direction.
Because today, it's not enough for a brand to be
different — it has to make a difference.

5. creative marketing proposal presentation I provider services, inc.
The Following Initial Creative Marketing
Development is for Discussion Strategy
Our vision is to be an evolving and better
management group every day. An organization
that’s nimble enough to change with the industry
we work in without ever losing sight of who we
are and what we do best.
By challenging traditional media and creating new
creative working models for driving effectiveness and
efficiency. By using our intimate knowledge of
healthcare management to find new ways to create
access and demand for healthcare management
products and services.

6. creative marketing proposal presentation I provider services, inc.
• Corporate Identity updating

7. creative marketing proposal presentation I provider services, inc.
• Corporate identity updating
– Letterhead concept
Envelope
Business
Card–Front
Business
Card–Back
Letterhead
Optional
Business
Card–Back

8. creative marketing proposal presentation I provider services, inc.
• Corporate collateral updating
– Dynamic imagery & information
Products/services
Information Sheets
Products/services
posters or counter cards
Envelope-size
products/services cards

9. creative marketing proposal presentation I provider services, inc.
• Corporate online updating
– Dynamic imagery & content
New and Improved online presence

10. creative marketing proposal presentation I provider services, inc.
• Corporate social media
– Dynamic imagery & content
Online advertising – Emerging trends & technology
with banner ads
APP creation and
utilization of smart
technologies to
Inform and educate

11. creative marketing proposal presentation I provider services, inc.
• Corporate presentation
– Dynamic imagery & content
– Utilized for marketing, sales or to
obtain investors
The next 7 pages are shown as a Provider Services PowerPoint presentation example

12. Corporate Capabilities
Overview
Prepared for
Bank of America
March 26, 2012

13. Our Company
Is built on hiring and developing the best possible people to care for
our Resident's. Our results speak volumes - our facilities consistently
earn Excellent Quality Care Ratings from the
Ohio Department of Health. Provider Services is proud of our
commitment to employ the most compassionate and dedicated
associates to care for our residents. We continue to be a superior
Customer Service driven company.
Our nursing staff has one of the lowest turnover rates in the State of
Ohio, with many of our employees residing in the same community as
the facility in which they work.

14. Our Capabilities
All of our facilities are dually certified for Medicare & Medicaid, we
specialize only in Ohio, and our services include:
• Skilled, Intermediate, and Long - Term Care Nursing Facilities (SNF)Rehabilitation
Services – Physical, Occupational, and Speech
• Care for cognitive impairments, such as Alzheimer's, Dementia
• Behavioral Care as a secondary diagnosis Assisted Living
• Intermediate Care for Developmentally Disabled (ICF/MRs)
• Consulting Services in Finance, Nursing, and other selected areas

15. Facilities Management
All of our facilities are dually certified for Medicare & Medicaid, we
specialize only in Ohio. The best way to determine the quality of
management, staff and the overall facility's ability and willingness to
provide the Care, Service, and Peace of Mind you are looking for is to find
out the facility's occupancy rates or "CENSUS”.
It is on those visits that the facility and its people are measured by its
customers and those results end up in either a "Yes" this is a good place
for mom and results in increased occupancy, or "No", it isn't go to the next
provider.

16. One Resident at a time.
One Family at a time.
One Employee at a time.
One Community at a time.

17. Growth in U.S. Senior Population
(Number in Millions)
86.7
80.0
71.5
54.6
40.2
35.0
15.4 20.9
6.1 7.3 9.6
4.2
Source: 2012 AARP Aging Study

18. Organization Revenue by Industry
(Based on $765 Million 2011 Revenues)

19. Health Care Services
At-a-glance Informational Postcard Handouts

20. Health Care Services
At-a-glance Informational Postcard Handouts

21. Health Care Services
At-a-glance Informational Postcard Handouts

22. creative marketing proposal presentation I provider services, inc.
Transforming the health care management
business while growing and strengthening
results through creative-based marketing.